Next September we’re off to Hawaii 🏝 …And not precisely on vacation. To give you more context… We’ve built quite a reputation lately for the quality of our creative assets. Sure, our Media Buying savagery is out of the question… …But our creative assets are the first thing people notice about Adspend, and it has helped us attract ‘premium’ leads that need creative assistance ASAP. (Helps having a top 1% copywriter, two world-class video editors, and an Oscar-worthy creative director) Needless to say… Creative is a strong pain point for most people… And that includes those big names we all love and trust so much. Hell… I even used to struggle with writing, filming, and producing my own videos and ads in my early stages too. And if you pay close attention… Most agencies, business owners, coaches, consultants, and creators struggle with creative as well… Why? Because they all talk about ‘getting attention’ but they don’t know what attention is, and how it works… And to get attention, all you have to do is create CONTRAST. If there’s NO contrast, you can’t interrupt that pattern and catch people off-guard… But that’s not it… There’s something else that really ensures that earned-right to other people’s attention is used well… And that is: giving away INFORMATION people don’t know… Because this pushes people to sit and listen, and get into education mode… Remember, your ads, especially on YouTube… have to be both ENTERTAINING & EDUCATIONAL. That’s why people watch videos on YouTube in the first place, to LEARN something & be ENTERTAINED. It’s the new TV. But the point of me saying all this is because a World-Class Surfer recently hired my team and I to FLY OUT to her, and help her record a VSL & some killer ads for her life-changing offer. Now what does this mean for you and WHY should YOU care? Well, it’s no secret that AI is quickly changing the way we live our lives, for example… The other day I was scrolling on Instagram and saw a clip of this dude getting his haircut by a robot…