In this post I want to: 1. Share an opportunity to work with me and the team in a free 90-day "specific knowledge" bootcamp 2. Reveal what I've been working on and why I've been inactive in the community PART 1: WHAT I'VE BEEN WORKING ON After I "retired", I got bored. Humans are built to work. So I knew I needed to find my next project. But in a world of unlimited opportunities, it was hard to orient myself. Until I hear this piece of advice - Go where you are needed You should always go where you can help the most, in the least amount of time. That's where you're needed most. After growing my YouTube to 600,000+ subs and making $1,000,000, it was clear I had two skillsets: 1. Audience growth 2. Audience monetization So I was needed in two places: 1. Helping Consultants grow on YouTube 2. Helping YouTubers monetize One group has monetization, but needs an audience. The other group has an audience, but needs monetization. Unsure which to go with, I picked the first one. The main person I worked with was a Consultant called Rian Doris. He bought Consulting.com from Sam Ovens, and runs FlowResearchCollective.com. I helped him define his YouTube strategy, built a team of A-Players who would execute on the strategy, and led them towards making videos. What happened next? Well, the channel blew up. - 940,000 views on Video #1 (on a channel with 0 subs) - 60,000 subs just 4 months later So that was it. I knew what I was going to focus on for the next 3-5 years. I was going to be the 'audience growth' guy. Until... My YouTuber friend Hamza reached out and asked me how he should monetize his channel. So I sent him a simple Loom outlining everything I'd do if I were him.
Hey guys, I was wondering for anyone that had time to offer feedback on the landing page for my new digital product. It's targeted at younger males in the self development niche. I've spent a few months on it ensuring it effectively achieves the transformation I am marketing it as. (it's basically exactly what I did) However, it is my first time making a landing page (and that type of copy) so I wanted to know how well I conveyed the value, or if it is lacking something. Appreciate anyone who has the time to help me gain insight! https://www.kennysfit.com/mm
@Jack Denmo thank you Jack, I'm making a video for the page and going to remove some of the original copy. I believe I failed at conveying the value and transformation enough to get conversions so I need to make it bulletproof before mentioning it to the YT audience.
I was revisiting "Dotcom Secrets" today and a specific story (well, two stories) stuck out to me. The first was about a group of students that had a substitute professor teaching. Before his arrival, students received a short biography to read to get to know the sub. The bio's were completely identical... except half referred to him as a "warm" person, and half referred to him as "cold." The professor arrived, lectured, and left. Students then filled out a survey on the substitute. Keep in mind, every student just witnessed the EXACT same lecture. Half the students said they loved him, half claimed he was "self-centered" and "irritable." The exact same lecture, completely different opinions. This was because of the pre-frame students had in their mind before the professor even stepped foot in the room. Pre-frames matter in sales too. At seminars, Russel Brunson typically converted 15% of the audience to buy his $1,997 course. Typically introduced by nothing more than an emcee reading his name off a card. Lame. To demonstrate to Russel the power of the pre-frame, his friend instead delivered a well-done introduction before Russel stepped foot on stage. Russel converted over 42% of that audience. He then went and created an introduction video that was to be played before each seminar he spoke at. From that point on, he rarely ever dipped below 40% of the audience converting. Moral of the story, take into consideration the traffic before they even click on the landing page. How are they feeling about you? Your video, email, tweet, etc can instill a feeling within the prospect before they even read your page or watch your VSL. Meaning you can win them over, or lose them, all from the pre-frame. Consider where the majority of the traffic is at before you deliver that call to action (to visit your site). Are they fully warmed up? Are they brand new eyes? Are they even aware of their problem? All of these questions and more should inform you on how to setup your pre-frame.
Really enjoyed Colin and Samir's recent interview with Ali Abdaal. Not only is it inspiring, but providing extremely valuable insight into how Ali makes millions a year and the behind the scenes of his content and course production. https://www.youtube.com/watch?v=NcYt79DjNwY&t=5223s
I've been taking Hayden Hillier Smith's (editor and editing consultant for MrBeast, Logan Paul, Sam & Colby, etc.) new editing course inside Creator Now ($300/yr). I wanted to share the core "ReTeNtIoN" hack aka storytelling method he employs to ensure highly engaging and retaining content. When editing, he combines these 3 essentials: - Story - Rhythm - Emotion Hayden claims these are the MUST HAVE ingredients to ensure good video. If a something in the edit does not contribute to one of these, he will remove it, no matter what. These 3 ingredients are best thought of as answers to questions: Story - "Where is this going?" Rhythm - "What is the flow?" Emotion - "How should I feel?" "An excellent cut should answer ALL of these questions" - Hayden Smith If a shot doesn't answer all 3 questions, cut it. - Story is CHANGE. - Emotion is what makes the viewer the main character, change is useless without feeling. - Rhythm is like a dial you can constantly adjust to cultivate variety (a mixture of both predictability and surprise). Here's the secret: Hayden uses the "triangle method" to keep his edit engaging. (image attached) The peak (top) of the triangle is the priority ingredient for a given segment. The bottom two ingredients are what is used to enhance the main ingredient. If emotion is the top for the next 30 seconds of the edit, you may have it be at a stressful part in the STORY, and use intense music with a RHYTHM of quick cuts to the music to enhance the emotion of anxiety. If the priority is story, you may have the dominant footage be the character speaking, however you will introduce complimentary music in the background and close ups of the characters face (emotion) and cuts that keep the pace of the story going (rhythm). You are not burying the story with a montage of happy music and jarring cuts. You are allowing the story to take main stage, right in the viewers face. If rhythm is the top, you may cut every 1.5 seconds to ramp up the pace, using music to compliment the beats, and then abruptly shift the pace down to make the viewers dialed in on the event you're holding onto.
How I learned the hard way... The past few months have been my best in my 10+ years of making content. I was struggling all of 2022 to transition my channel from fitness vlogs to self development content. But, finally, as I improved my: - packaging (title and thumbnails) - writing (structure, storytelling, and persuasion) - depth (diving deeper with personal insights on topics Things began popping off (relatively). I had a video skyrocket (1.2m) almost a month after uploading, then following uploads where performing extremely well (100k-300k compared to ~10k prior). I had a 1.5m view month, made $2k from ad revenue, and begun working on my self development masterclass to market towards my audience. Around this time I actually had my current employer, a supplement company that pays me $2k a month to edit videos for one of their athletes, randomly let me go (the athlete wasn't making videos consistently anymore). But who cares right?! My ad sense makes up for that.... Until one day, I check my studio to reveal that original heavy hitter video had been demonetized and age restricted, completely killing the video (screenshots provided). This instantly cut my daily views in half and I noticed each following day getting less and less views despite plenty of other content. This also meant my ad revenue was going down and down. All of this coupled with me developing my upcoming product, thus not uploading quite as frequently... My monthly income got slammed overnight. All out of my control, because youtube is youtube. This is why the message of creating a valuable offer for your audience (what @Andrew Kirby preaches) is so CRUCIAL as a creator. I see far too many that just ride the ad sense waves, leaving not only 10x the income at the table, but infinitely more financial security than relying on a platform that could nuke your income stream overnight. I really appreciate the message of synthesizing, as well as anyone who took the time to read this as it's my first post in here.