I didn't upload on YouTube for 7 months. And then I did. What happened next surprised me. I shared my update with my team on Slack a while ago, then realised some of you guys might be interested too, so I'm sharing my full private update for you guys here. Enjoy. And I'm curious to hear the thoughts that come to your mind after you finish reading.

Hey guys, I was wondering for anyone that had time to offer feedback on the landing page for my new digital product. It's targeted at younger males in the self development niche. I've spent a few months on it ensuring it effectively achieves the transformation I am marketing it as. (it's basically exactly what I did) However, it is my first time making a landing page (and that type of copy) so I wanted to know how well I conveyed the value, or if it is lacking something. Appreciate anyone who has the time to help me gain insight! https://www.kennysfit.com/mm

In this post I want to: 1. Share an opportunity to work with me and the team in a free 90-day "specific knowledge" bootcamp 2. Reveal what I've been working on and why I've been inactive in the community PART 1: WHAT I'VE BEEN WORKING ON After I "retired", I got bored. Humans are built to work. So I knew I needed to find my next project. But in a world of unlimited opportunities, it was hard to orient myself. Until I hear this piece of advice - Go where you are needed You should always go where you can help the most, in the least amount of time. That's where you're needed most. After growing my YouTube to 600,000+ subs and making $1,000,000, it was clear I had two skillsets: 1. Audience growth 2. Audience monetization So I was needed in two places: 1. Helping Consultants grow on YouTube 2. Helping YouTubers monetize One group has monetization, but needs an audience. The other group has an audience, but needs monetization. Unsure which to go with, I picked the first one. The main person I worked with was a Consultant called Rian Doris. He bought Consulting.com from Sam Ovens, and runs FlowResearchCollective.com. I helped him define his YouTube strategy, built a team of A-Players who would execute on the strategy, and led them towards making videos. What happened next? Well, the channel blew up. - 940,000 views on Video #1 (on a channel with 0 subs) - 60,000 subs just 4 months later So that was it. I knew what I was going to focus on for the next 3-5 years. I was going to be the 'audience growth' guy. Until... My YouTuber friend Hamza reached out and asked me how he should monetize his channel. So I sent him a simple Loom outlining everything I'd do if I were him.

I was revisiting "Dotcom Secrets" today and a specific story (well, two stories) stuck out to me. The first was about a group of students that had a substitute professor teaching. Before his arrival, students received a short biography to read to get to know the sub. The bio's were completely identical... except half referred to him as a "warm" person, and half referred to him as "cold." The professor arrived, lectured, and left. Students then filled out a survey on the substitute. Keep in mind, every student just witnessed the EXACT same lecture. Half the students said they loved him, half claimed he was "self-centered" and "irritable." The exact same lecture, completely different opinions. This was because of the pre-frame students had in their mind before the professor even stepped foot in the room. Pre-frames matter in sales too. At seminars, Russel Brunson typically converted 15% of the audience to buy his $1,997 course. Typically introduced by nothing more than an emcee reading his name off a card. Lame. To demonstrate to Russel the power of the pre-frame, his friend instead delivered a well-done introduction before Russel stepped foot on stage. Russel converted over 42% of that audience. He then went and created an introduction video that was to be played before each seminar he spoke at. From that point on, he rarely ever dipped below 40% of the audience converting. Moral of the story, take into consideration the traffic before they even click on the landing page. How are they feeling about you? Your video, email, tweet, etc can instill a feeling within the prospect before they even read your page or watch your VSL. Meaning you can win them over, or lose them, all from the pre-frame. Consider where the majority of the traffic is at before you deliver that call to action (to visit your site). Are they fully warmed up? Are they brand new eyes? Are they even aware of their problem? All of these questions and more should inform you on how to setup your pre-frame.

Really enjoyed Colin and Samir's recent interview with Ali Abdaal. Not only is it inspiring, but providing extremely valuable insight into how Ali makes millions a year and the behind the scenes of his content and course production. https://www.youtube.com/watch?v=NcYt79DjNwY&t=5223s