Aug '23 in Other
Double Your Sales Without Touching The Landing Page
I was revisiting "Dotcom Secrets" today and a specific story (well, two stories) stuck out to me.
The first was about a group of students that had a substitute professor teaching.
Before his arrival, students received a short biography to read to get to know the sub.
The bio's were completely identical... except half referred to him as a "warm" person, and half referred to him as "cold."
The professor arrived, lectured, and left.
Students then filled out a survey on the substitute.
Keep in mind, every student just witnessed the EXACT same lecture.
Half the students said they loved him, half claimed he was "self-centered" and "irritable."
The exact same lecture, completely different opinions.
This was because of the pre-frame students had in their mind before the professor even stepped foot in the room.
Pre-frames matter in sales too.
At seminars, Russel Brunson typically converted 15% of the audience to buy his $1,997 course.
Typically introduced by nothing more than an emcee reading his name off a card.
Lame.
To demonstrate to Russel the power of the pre-frame, his friend instead delivered a well-done introduction before Russel stepped foot on stage.
Russel converted over 42% of that audience.
He then went and created an introduction video that was to be played before each seminar he spoke at.
From that point on, he rarely ever dipped below 40% of the audience converting.
Moral of the story, take into consideration the traffic before they even click on the landing page.
How are they feeling about you?
Your video, email, tweet, etc can instill a feeling within the prospect before they even read your page or watch your VSL.
Meaning you can win them over, or lose them, all from the pre-frame.
Consider where the majority of the traffic is at before you deliver that call to action (to visit your site).
Are they fully warmed up? Are they brand new eyes? Are they even aware of their problem?
All of these questions and more should inform you on how to setup your pre-frame.
"The pre-frame bridge speaks to them where they are now and gives them the context they need so they understand why they need your product or service." - Brunson
Hope this helped guys!
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Double Your Sales Without Touching The Landing Page
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