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Over the past weeks I have been analyzing TikTok, reading research papers and anything else I could find on the topic and writing about my findings. Then I condensed it into a massive blog post: https://medium.com/@jonathanmichaelson/this-is-your-brain-on-tiktok-8415583446eb This is the final verdict - Things could change, but as it stands TikTok is mostly an addictive and damaging waste of time, it invades our informational privacy like nothing else, hosts twisted and dangerous trends and as a fringe benefit using it regularly makes us dumber and more distracted in day-to-day life. Oh and it includes a chapter about the Synthesizers where I used the meme made by Christian Vandaos, thanks bro!



Andrew Kirby
Merin Ap Martin
Aman Lata
Christian Vandaos
Zahida A Khan
New comment 19d ago

Eugene Schwartz, an epic synthesizer, once got paid $50,000,000 (FIFTY MILLION) to write a textbook on natural health. Imagine getting paid 50 MIL to write a book?! And in 1966, he wrote a book called “Breakthrough Advertising" which is now widely regarded as the 'holy grail' of copywriting books. So how did Eugene Schwartz (one of the highest paid synthesizers to ever live) become such a great writer? He did two things - a lot: He read and he wrote. When he read, he read things that interested him. And when he wrote, he wrote about things that interested him. But he did so with structure... He always wrote using something called the "The 33 Minute Rule." Here's how: Every morning Schwartz would chose ONE topic he wanted to work on that he knew would require a lot of focus and concentration. He then turned off all notifications & unplugged his phone. Anything that could distract him (like his dog) was in a separate room. He then set a timer for 33 minutes and 33 seconds. For those 33 minutes and 33 seconds, Schwartz only allowed himself to do two things: 1) Stare at the page. 2) Write on the page. NOTHING ELSE. He said, "I would often get so bored of staring at the page, that after a couple of minutes I would just write to overcome the boredom." "But once I began writing, I began flowing, and it was effortless." And once the timer went off, whether he was in flow state of not, Schwartz took a mandatory 5 minute break. During this forced break, Schwartz deliberately took his mind off writing completely by playing with his dog, making a cup of coffee, speaking with a friend, stretching, or using the men's room. After his 5 minute break, Schwartz would reset the timer for another 33 minutes and 33 seconds and return to either: Staring at the page Or Writing more. Schwartz said he would go on to repeat this 33minute/5min process until 4-5 hours had elapsed. The rest of his day he took off work and just lived his life how he wished. If you want to become one of the best, and highest paid synthesizers you know...



Nivas K
Andrew Kirby
Ted Carr
Christian Vandaos
Alan Paul
New comment Nov 5
  • 3 likes • Aug 29

    @Andrew Kirby Thanks for the heads up, started reading now!

  • 3 likes • Aug 29

    This article might be helpful to you who just like me are planning on building a tight audience! https://medium.com/@jonathanmichaelson/conquer-by-becoming-the-top-supplier-for-one-thing-1b1499a32263

Not many people know this, but I actually almost partnered with Alex Hormozi. You can hear my story (and the three things that Alex knows about money that you probably don't) here: https://youtu.be/jEnbQE2u9VM Or you can download a searchable database of every video, interview, TikTok, and tweet that Alex has put out by clicking here. I believe this database can change lives, and I hope you find value in it.



Shivam Jha
Claudia Bernal
Mia Cardenas
Johny Rhys
Juan Pablo
New comment Oct 24
  • 2 likes • Oct 12

    Holy molly. I've been obsessing over him for a while now, and this? I sense a big article coming about Alex any day now

Just finished a new article. In this one I point out a few fucked up things I have seen successful people that I studied or saw IRL do; getting external results cost some of them something dear. Here is the link if you are interested: https://medium.com/@jonathanmichaelson/7-fucked-up-things-successful-people-do-63233e869acf



Corey Bennett Boardman
New comment Oct 22

Since i’m only a writer and a synthesizer, I probably took different things from listening to Alex than a startup founder/someone interested in growing gyms and doing direct sales would. I’m interested, what did you guys learn from Alex that helped you the most? Although I do go to university, honestly in the past year I have learned more from Andrew, Alex and Leila’s YouTube videos and tweets than from all of my college professors combined. Andrew compiled a great resource on Alex recently, which also helped me find some of the info I lacked for the article, so thanks for that! Here’s the link to my article if you’re interested: https://medium.com/p/e00c9363f55e



Corey Bennett Boardman
Jonathan Michaelson
Matt Usher
New comment Oct 17

Ask yourself this question, and you'll stop getting distracted, and start focusing on fundamentals. Very valuable. Feel free to comment answers!



Jonathan Ferrier
Marvin Gramkow
Andrew Kirby
Jarrod Saxton
Owen Sheasby
New comment Oct 12
  • 2 likes • Oct 5

    The ability to adapt your strategy is soo so key I think. A lot of people outworked Andrew Kirby and are still poor as shit, probably will be for the rest of their life but guess what, he's financially free. First one must find what the market wants by experimenting by doing, then get more and more leverage. I wrote for three months, released 20+ articles but in total I'm not sure they have even 1500 views, the same amount one article I made just now got in two days on a different subject ...

🎉 WTF! Two THOUSAND Synthesizers 🎉 The post I made for 1,000 synthesizers introduced the severe Disjointed Knowledge Problem. And how the Synthesizer Revolution is here to fix it. But I've never fully discussed why I'm MADLY in love with Synthesizing. Put simply, I love Synthesizing because it's the best thing I know at giving me what I want. Impact, income, and fun. . We're all playing the Great Online Game. In this game there are many characters you can play. - YouTuber - Consultant - Agency Owner - Influencer - Coach - Dropshipper - Entrepreneur Each character has strengths, each has weaknesses. But there's one that I believe is the best... You see, in any game there's a META. In everything I do, I enjoy finding the META more than I enjoy playing the game! (See first image). And if you’re optimising for impact, income, and fun… Then the current META is being a Synthesizer. Here’s why: --- WHY SYNTHESIZING MAKES THE MOST IMPACT Humans are desiring machines. "I want to be rich." "I want my back to stop hurting." "I want a pony." We are constantly trying to move from Where We Are Now to Where We Want To Go. We call the things that hold us back ‘Problems’. . Impact is created by helping people solve their Problems. And... you guessed it... That's EXACTLY what Synthesizers do. Therefore making massive impact. They privately solve their own problems, then publicly share the solutions. . And there's one word in the above sentence that separates the Synthesizer from other characters like the entrepreneur, consultant, or agency owner. PUBLICLY share solutions. Other characters solve problems. But only for a hefty fee. Synthesizers leverage free content to impact millions.



Mario Kovač
Boris Petrushevski
Jeff Harrison
David Jones
Christina Westergaard Larsen
New comment Sep 22

I wrote an article consisting of 1000 quotes, the best ones I could find. Yeah, I went through a lot of quotes for this one and have no life https://medium.com/@jonathanmichaelson/1000-deliberately-chosen-audacious-quotes-that-will-make-you-stand-taller-552c009eab2



Condredge Dole
Corey Bennett Boardman
Travis Bloom
Jonathan Michaelson
Christina Westergaard Larsen
New comment Sep 21

Haaaiii! Just wanted to share that I made my first $ online by writing! 🤯 Hope I'll see more of you achieving this goal too! Good Luck!



Jamie Barclay
Corey Bennett Boardman
Evan Del Bigio
Benedek Santa
Andrew Kirby
New comment Sep 13
  • 5 likes • Sep 10

    Nice! Congrats, I just started getting about 1$ a month for my writing too

  • 5 likes • Sep 10

    @Modern Eremite I write articles on Medium. They pay you through their partner program based on the reading time your stories get

Link. A simple reminder of the value of audience building. Keep working.



Earnie Boyd
Jamie Barclay
Andrew Kirby
Jonathan Michaelson
Owen Sheasby
New comment Sep 11

Andrew played a large part in inspiring me to create, but he also introduced me to Mr. Beast. This guy is totally nuts but I love him! I obsessed over him for three or four days now and wrote an article synthesizing what I took from it. Hope you like it https://medium.com/@jonathanmichaelson/i-spent-the-last-3-days-studying-mr-beast-c14c1cae10b0



Corey Bennett Boardman
Cotton Sam
New comment Sep 5

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Synthesizer School
Jonathan Michaelson
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I write about success, creativity and performance.

Member since Aug 20, 2022

Active 15d ago

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