Eugene Schwartz, an epic synthesizer, once got paid $50,000,000 (FIFTY MILLION) to write a textbook on natural health. Imagine getting paid 50 MIL to write a book?! And in 1966, he wrote a book called “Breakthrough Advertising" which is now widely regarded as the 'holy grail' of copywriting books. So how did Eugene Schwartz (one of the highest paid synthesizers to ever live) become such a great writer? He did two things - a lot: He read and he wrote. When he read, he read things that interested him. And when he wrote, he wrote about things that interested him. But he did so with structure... He always wrote using something called the "The 33 Minute Rule." Here's how: Every morning Schwartz would chose ONE topic he wanted to work on that he knew would require a lot of focus and concentration. He then turned off all notifications & unplugged his phone. Anything that could distract him (like his dog) was in a separate room. He then set a timer for 33 minutes and 33 seconds. For those 33 minutes and 33 seconds, Schwartz only allowed himself to do two things: 1) Stare at the page. 2) Write on the page. NOTHING ELSE. He said, "I would often get so bored of staring at the page, that after a couple of minutes I would just write to overcome the boredom." "But once I began writing, I began flowing, and it was effortless." And once the timer went off, whether he was in flow state of not, Schwartz took a mandatory 5 minute break. During this forced break, Schwartz deliberately took his mind off writing completely by playing with his dog, making a cup of coffee, speaking with a friend, stretching, or using the men's room. After his 5 minute break, Schwartz would reset the timer for another 33 minutes and 33 seconds and return to either: Staring at the page Or Writing more. Schwartz said he would go on to repeat this 33minute/5min process until 4-5 hours had elapsed. The rest of his day he took off work and just lived his life how he wished. If you want to become one of the best, and highest paid synthesizers you know...
Not many people know this, but I actually almost partnered with Alex Hormozi. You can hear my story (and the three things that Alex knows about money that you probably don't) here: https://youtu.be/jEnbQE2u9VM Or you can download a searchable database of every video, interview, TikTok, and tweet that Alex has put out by clicking here. I believe this database can change lives, and I hope you find value in it.
It feels good to write every day, I just wanted to celebrate posting 9 days in a row to Medium! Also, I'd be really happy if anyone wanted to read and give me some feedback on what I've written. https://medium.com/@jonathanmichaelson/look-out-for-activities-where-the-weight-of-the-world-seems-to-lift-from-your-shoulders-e322fe4c37cb Cheers, fellow synthesizers :)
I've asked a lot of people and every time, the answer I get is "doing something important even if you don't feel like it". However, That feels way too vague. In the first place, We "eat" regardless of how we feel. We "drink water" regardless of how we feel. We went to school, regardless of how we felt. and there's a lot more that we do regardless of how we feel. Then the question arises, Is it truly a "lack of discipline" or is a "lack of emphasis/importance" and a "surplus of choices/wants"? Why would you not do that work, regardless of how you felt, if that was your only choice? This isn't to say discipline is BS, It is absolutely necessary when it comes to saying "no" to something even if it's tempting. However, We tend to overestimate the importance of discipline. The reason you aren't able to consistently make videos or consistently read books may not be because you lack discipline, it might be because you lack accountability along with the realization that "sacrifice is important" These are simply some of my contemplation, Let me know what You guys think of it.
I like to think of discipline in the sense it originally was in latin, discipline comes from the word "discipulus," meaning the learner, the disciple. The one who's learning his craft does whatever it takes to make it happen, so I see discipline as an uncompromising pursuit.
🎉 WTF! Two THOUSAND Synthesizers 🎉 The post I made for 1,000 synthesizers introduced the severe Disjointed Knowledge Problem. And how the Synthesizer Revolution is here to fix it. But I've never fully discussed why I'm MADLY in love with Synthesizing. Put simply, I love Synthesizing because it's the best thing I know at giving me what I want. Impact, income, and fun. . We're all playing the Great Online Game. In this game there are many characters you can play. - YouTuber - Consultant - Agency Owner - Influencer - Coach - Dropshipper - Entrepreneur Each character has strengths, each has weaknesses. But there's one that I believe is the best... You see, in any game there's a META. In everything I do, I enjoy finding the META more than I enjoy playing the game! (See first image). And if you’re optimising for impact, income, and fun… Then the current META is being a Synthesizer. Here’s why: --- WHY SYNTHESIZING MAKES THE MOST IMPACT Humans are desiring machines. "I want to be rich." "I want my back to stop hurting." "I want a pony." We are constantly trying to move from Where We Are Now to Where We Want To Go. We call the things that hold us back ‘Problems’. . Impact is created by helping people solve their Problems. And... you guessed it... That's EXACTLY what Synthesizers do. Therefore making massive impact. They privately solve their own problems, then publicly share the solutions. . And there's one word in the above sentence that separates the Synthesizer from other characters like the entrepreneur, consultant, or agency owner. PUBLICLY share solutions. Other characters solve problems. But only for a hefty fee. Synthesizers leverage free content to impact millions.
Hey guys this post is going to be straight to the point. As an observer of content creators for the past 12 years, I have always wondered what is the balance between Growth Strategies vs. Providing Real Value while also creating a cult-like loyal following. It became really clear to me this answer after a lot of thinking and contemplation. ~ Here Are The Main Points: ~ - Value (Content) should always be the first objective when creating any form of content and the growth strategies should revolve around that Example: Thumbnails, Music, Editing, Collaborations ETC... - As an educational content creator, the worst thing you can do is make a video that's basically a copy of what everyone else is doing in the market. Content like this entails very shallow explanations of topics you're speaking about leaving out all the meat and not giving enough info to the audience to actually be able to implement - Using tactics and retention strategies to compensate for the lack of value you're providing and instead, you're focusing on the entertainment aspect of things rather than informational. - Thinking that short-form content is a strong way to build a loyal audience when in reality having an audience that can sit through your 45-minute video creates strong loyal fans because they invested more time into you There are so many other points I can hit on but these stood out the most to me so far. If you agree send me a ''DM'' I would love to talk in detail about these topics and how we can help each other grow a strong loyal audience and not just focus on popularity.
I agree in principle, although what I saw happen sometimes is that people make long content without actually having enough relevant things to say. Like Alex Hormozi says, Quality beats quantity, but a lot of quality content wins.
Curating my social media feeds changed my life. I stopped consuming mainstream news entirely, and now only follow 20 people who inspire me and share my vision. The sources of information we trust shape who we become, and by limiting ourselves to following only those who share our vision, your life can instantly get easier and more productive. I feel the common self-help phrase "you're the average of the five people you spend the most time with" is changing in the age of smartphones and the internet into "the 20 people you trust and consume the most content from online," which is something Andrew Kirby mentioned too. Surround yourself with positive influences rather than being consumed by negative news and social media. I hope you found this little snippet helpful. As always I’d love to know what you think and if you want to read the entire blog post and see the 20 people I follow on Twitter it’s here - https://medium.com/p/ff790a58e500
The first article i wrote about Alex was not only a tremendous ride, since it was the most researched topic I ever did, but it also gave me my first taste of the path to financial freedom Andrew Kirby has been inspiring me to follow by making me 200$ online so far. Now I made a follow up blog post where I synthesized how Alex makes offers and closes clients. I hope it proves helpful to you guys and I would love some feedback on it! https://medium.com/@jonathanmichaelson/i-studied-alex-hormozi-for-250-hours-heres-how-he-makes-offers-his-clients-can-t-refuse-d98b943fd05e Knowing these offer-making systems might come very handy once I release my eBook, too.
I spent the last few days researching personal brand building. I synthesized my findings in a blog post: https://link.medium.com/o9BFecj0rxb Key takeaways: -You can't be a creator and not be known for something. A brand is inevitable. -A personal brand is about setting expectations and living up to them while being an inspiration -Your credibility as a person matters more than what you write -People want to follow people, not robots -Talk about your experience, connect with readers and be yourself. -Be authentic, controversial and right. What do you think?
Osho was a very divisive thinker, but even today, over 30 years after his death his ideas are very interesting. Some of you may have watched Wild Wild Country, crazy stuff. But the best knowledge ironically sometimes comes from controversial sources. Here is a link if you care to check out my post. https://medium.com/p/81dc6221ffb5
I researched him more deeply after Andrew Kirby pointed out some disturbing facts about him, and what I found is, well, even more disturbing. Andrew Tate, although smart for sure, and we can learn some things from him, definitely isn’t a great role model. What do you guys think about him?
@Jamie Barclay He is a complex character, but the side where he exploits people is definitely not just marketing. It does not even make sense that it would be marketing, he is just brutally honest with it which has the effect of black marketing.
@Travis Tyler Really the rich have the same problems as other people. But truly solving someone's problems in a sustainable way itself isn't easy. The main difference (I think) is that rich people have higher standards but are also easier to deal with if you can get their attention.
I synthesized the article I wrote into bullet points. Writing is a great skill to master these days, hope this helps. Cheers! 1. Write down what you’re day dreaming immediately, before it disappears. We delay writing down our thoughts, because thoughts easily feel special but words on the page easily seem banal and ordinary. Have a method, either using a phone app or a thousand pencils everywhere (whatever floats your boat) to always be able to write down your ideas right away. I use keep notes to write down every idea or improvement I think of on the phone. 2. Originality exists, despite people claiming there’s nothing new under the sun. Rough outlines and concepts will always seem unoriginal, but the reason so many stories end up unoriginal is largely because writers don’t read broadly enough. Without having read many good books you’re bound to be stuck writing cliches without even realizing it. Call me old fasioned, but I personally think reading the classics is a must for writers and it drastically improves the quality of our output. 3. A.I. is all the rage now, and it’s a great work and study aid, but no replacement for expertise. A writer who doesn’t read has no solid ground to stand on. In fact, a good writer can use A.I. to an exponentially greater effect than an unread and shabby writer can. It’s an enhancement of what is, not a replacement. The answers given are only as good as the questions asked. You shouldn’t need A.I. to write, or write well to begin with. 4. Read The Sun also Rises from Hemingway. Its prose is rich but concise, every word is there for a reason and there’s a nice flowing rhythm to the writing. Overall I found it to be the perfect book to model my writing after, especially in the beginning. 5. I could quickly get attached to the outcome of writing instead of enjoying the process of writing and of improving my craft, which ironically in retrospective often turns out to be the best, most satisfying part of any journey. Most of us want material success (most likely), but as a motivator for writing, tangible achievement sucks balls. Often in the writing journey you won’t be seeing it for some time, unless you’re much more resourceful than me and most writers out there. 6. Staying consistent is one of the hardest elements in writing to get down for most of us. In my experience, the best way to tackle it is to come up with a personalized solution. What worked for me is having something urgent to do I dread more than writing. I’m writing these things in my exam period. Apparently, in my mind, the only thing scarier than not passing the exams is passing them. This shows in mind-boggling amounts of motivation for everything but the subject matter of the exams. Just thinking of studying for the exams gets me hyper-focused on writing. The alternative method I can recommend because it worked for others but I can’t vouch for as I haven’t tried it is this - put a big calendar somewhere in your room where you can’t avoid looking at it. Then pick a word count you want to meet every day and whenever you meet it, take a colored marker and make a giant X on the date of the day. 7. Cringing at your writing and being disgusted with your writing is okay and a good thing. It implies taste. I’m always disgusted with my writing. You should always be a little disgusted with your writing. Sometimes I edit so much just looking at my writing makes me feel physically sick. At the gym you don’t feel sorry hurting your muscles because you know it’s making you stronger. Don’t be afraid to delete things. Whenever I write something fancy I delete it right away. 8. To break down your writing and measure its quality effectively, you need tools. You can get these tools by studying good writing in various fields and figuring out exactly what elements make it successful. Learn from the best and examine good writing from as many angles as possible. In order to improve your dialogue writing skills, for example, watch Quentin Tarantino’s movies and read Oscar Wilde before your writing sessions. I did this and had great results. If these autors aren’t your style, find good ones who are. Look at the structure, style and content of the writing you want to emulate and study why it produces in you the effects it produces. You can then use the mental models you come up with to review your own writing and make improvements to it. 9. This one is a bit counter intuitive, meant to make you think for a moment. The best writers do everything but write. Get your mind off writing and do other stuff. Why do I say that? It’s not because I’m such a hige fan of George R. R. Martin. Real world experiences and reading the books that stood the test of time is what puts weight behind your writing, not repetition or technical expertise, necessary as they are. Writing as an art is by nature paradoxical and it demands that we understand seemingly contradictory yet in reality complimentary positions. After completing the first draft of an article I usually stop myself from getting back to it the first thing next day and instead go skiing or do some other activity that takes my mind off the writing project for a while. Distance is crucial for you to get a fresh perspective on your ideas. 10. As Anthony Hopkins says, the most important thing is to just keep going.