Hey guys this post is going to be straight to the point. As an observer of content creators for the past 12 years, I have always wondered what is the balance between Growth Strategies vs. Providing Real Value while also creating a cult-like loyal following. It became really clear to me this answer after a lot of thinking and contemplation.
Here Are The Main Points:
- Value (Content) should always be the first objective when creating any form of content and the growth strategies should revolve around that Example: Thumbnails, Music, Editing, Collaborations ETC...
- As an educational content creator, the worst thing you can do is make a video that's basically a copy of what everyone else is doing in the market. Content like this entails very shallow explanations of topics you're speaking about leaving out all the meat and not giving enough info to the audience to actually be able to implement
- Using tactics and retention strategies to compensate for the lack of value you're providing and instead, you're focusing on the entertainment aspect of things rather than informational.
- Thinking that short-form content is a strong way to build a loyal audience when in reality having an audience that can sit through your 45-minute video creates strong loyal fans because they invested more time into you
There are so many other points I can hit on but these stood out the most to me so far. If you agree send me a ''DM'' I would love to talk in detail about these topics and how we can help each other grow a strong loyal audience and not just focus on popularity.