Hello all, If you want to grow an audience does anyone have a preference on what grows fastest. YT shorts vs Instagram vs TikTok? Or do many of you post the same or similar content on all of them? My son loves to mountain bike. We started a channel that is just of some trails he is riding so others can view them and decide if they want to ride or take their kids on as well. He is 7 and I did this to help teach him basic video editing he wanted to learn. However he wants to grow his channel now and I want to help him. We are thinking about starting to add reviews of bikes and gear and stuff like that that is geared toward families that like to ride as well. Currently we just post videos on YT and pics/shorts on Instagram but looking to expand to grow (basically b/c that was what I knew how to do and is easy to teach him). Just wanting to grow and learn about content creation now so I can learn and teach the kiddo's as well. Any advice or help would be great. Thanks.

~ For those who have been following my content advice in this community you probably saw my last post that shows you how to essentially make any viewer glued to your content in 3 pretty simple steps. This was one of my top performing posts and got a huge surge of engagement and positive feedback across all the platforms I posted it on. Here’s where I lied… Not a single word from the advice I posted was mine and was completed generated from Chat GPT! HOW CRAZY IS THAT?!?! I did this to show everyone how powerful A.I. models are especially if you know how to use it properly. So for the past 7 years I have been able to get creators over 8 Million followers combined & accumulated over 1.3 Billion views by showing them the correct strategies and systems to scale their content. One of these systems is using AI to systemize and scale all your content effectively. In my next post I will show you exactly everything you need to master AI LITERALLY EVERYTHING I'm not holding back. So make sure to follow me and stay up to do!

~ Here’s The 3 Steps You Need To Take: ⬇️ ~ - Engaging Content from the Start: 1️⃣ - Hook your viewers within the first 10-15 seconds of the video. Use an intriguing question, a teaser of what's to come, or a visually captivating scene to grab their attention. - Introduce yourself and the purpose of the video early on, so viewers understand what to expect. - Maintain a clear and engaging narrative throughout the video to keep viewers interested. Quality Production and Editing: 2️⃣ - Ensure your video and audio quality is top-notch. Poor production quality can turn viewers away quickly. - Edit your videos to remove unnecessary pauses, long silences, or repetitive content. Keep the pacing engaging. - Use graphics, animations, and overlays to enhance the visual appeal and keep viewers visually engaged. - Interactive and Value-Driven Content: 3️⃣ - Encourage viewer interaction through questions, polls, or calls to action. Ask them to subscribe, like, or leave comments. - Provide value to your viewers by delivering informative, entertaining, or educational content that fulfills their expectations. - Keep an eye on your video analytics to identify drop-off points and work on improving those sections.

~ People are always looking for quick hacks and FADs that’s will get them an increase in viewership. As you probably know these things have minimal to no impact at all in your long term growth as a creator. So the question is this. how can I increase the viewership and followers on my platforms and in my content in general? After being in this industry coming up on 7 years now I found 3 main strategies from the top creators in the world that allows them to dramatically increase their viewership consistently seemingly overnight. Here’s what you need to do: ~ 1- Culture: Mixing culture and current events into your content while still applying your expertise on the topic will explode your reach. Why? People are attracted the things that are happening in real time and want different perspectives on it. 2- Mass Market Appeal: This basically means when creating content you don’t want to be super niche all the time. You can broaden your content while still being within the market you’re targeting. Example - if you’re a dentist and that’s what you primarily speak about you’re limiting your reach. But if you can broaden the topic of your content by discussing general Doctor questions this will exponentially increase your viewers. *note: you want the ratio to be around 1:5 this way you’re still maintaining your content around being a dentist as your main focus 3- Collaborations - Start inviting guests that have a same or very similar target audience as you. Incorporate them into your content. * You can do this by: ~ - Making a podcast style interview - Making a day in the life vlog with them - Discussing similar topics together - Asking them to share their story - Etc… (See what others are doing a model the styles) After you guys filmed the content together you can post the clips on your social pages and tag each other so both you guys can increase your viewership. Pro Tip: Collaborating with smaller creators (Around 10% Smaller) actually increases the follower conversion because they see you have a bigger audience which psychologically means you have more value. (Social Proof)

This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week

~ What is the best way to structure a script that does the following? ~ 1- Strategically hooks the audience in without sounding pushy or desperate 2- Retains the audience to watch the entirety of the video 3- And finally converts a high percentage of the audience to actually stick around and follow you ~ After analyzing countless hours of videos and doing deep dives into their structure I found the perfect formula that works for me. ~ Here Are The Steps You Need To Follow: ⬇️ 1- Hook- The hooks job is to breed curiosity into the viewer. An effective way of doing this is asking a question your target audience wants to know the answer to. Fitness Example: How you can eat any food you want without gaining weight? Another way is to create a list that addresses your target markets desire. Creator Example: Here are 3 ways to edit your videos for maximum viewer retention ——————————————————————- 2-Retain- Retention is not only to keep the audience watching but at its root should educate, entertain or inspire the audience based on which style you’re choosing. A really effective way of doing this is to structure your script with ~ 1- Lists 2- Tell stories 3- Create Steps - This works because the full payoff doesn’t come to the end with these formats 3-Reward-The reward is actually fulfilling the claim that the hook made. The person should feel like they really got something from the content you made. Pro tip: DON’T BE LIKE EVERYONE ELSE (give a unique perspective) If you enjoyed this post like it and comment your perspective below I would love to hear it!

Here's a video that shows you how you MIGHT build your own system to optimize your YouTube workflow. I cover some of the tools I'm using (Airtable, Zapier, Frame(dot)io and Google Drive). Also—how you might handle planning content, thumbnails, repurposing the long-form videos into shorts. And also how to streamline working with your team, providing feedback, approvals, etc. And then finally, publishing that content. If you're interested in seeing the possibilities check out the video → https://youtu.be/QM-KvpKy56I

~ I have no idea why people aren’t talking about this but I’m just going to give it away. A big issue I faced when starting to make content was worrying how long it would take for my content to be recognized by the platforms algorithms I was posting on. I always hear people saying content is a long game and needs to be played patiently which I completely understand. But then I found a way instead of having to rely on algorithms to show my content in front of the correct audience I could strategically place my content in front of the correct audience. So here’s how I do it in these 5 simple steps: ~ 1- Obviously you have to know who your ideal client is or else this won’t work 2- Find Group-chats, Forums, Communities, Websites, Accounts ETC.. that have your ideal clients congregating in. 3- If it’s a YouTube video transcribe your posts and plug it into chat GPT to summarize the main point you’re speaking about in the video. 4- Take the transcription and post it on every single Forum, Community, Website, Chat that you’re apart of. 5- Make a CTA at the end of the post so people can click to watch the full video and BOOM! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Now you have a flood of targeted hot dream clients watching your content without having to rely of the algorithms of platforms to show it to them ~ Now for my call to action. If you want help growing your following online feel free to reach out and I would be more than happy to help you! ;)

Step 1- Start prioritizing short-form content & platforms (E.G. YouTube Shorts, Tiktok, Snapchat, Reels, and even Facebook) . . . Step 2- Direct all the traffic in the links in your bios on your short platforms to your YouTube channel. This is important because the goal is to build a strong following and the easiest way to do that is with longer-form content. Why? a) People can see more of your personality without being too scripted and connect with you on a real level. b) You get way more money with YouTube ad sense when people watch your longer content c) You can go in-depth into concepts and ideas unlike short-form where the value you provide is limited . . . Step 3- Collaborations - To maximize the traffic coming into your YouTube channel you want to find other social accounts that have a similar audience to you that also post similar content. Reach out to them and ask them to do a collaboration post. Here's the secret to successful collaborations. You actually want to collaborate with creators that have a smaller audience than you. Why? When their fan base sees your page they will automatically compare who they are originally following with your page. Once they see you have more followers social proof kicks in and you convert a much higher percentage than if you collaborate with someone that has a bigger audience.

Do anyone has any experience / data with API posting on social media? Edit* (I'm talking about allowed softwares like metricool, sprout, buffer and others) Good or bad

~ If you haven’t heard of 5 Minute Crafts you probably haven’t been on the internet before. 5 Minute Crafts is a social media company that makes short and engaging videos about daily hacks and tips to make your life easier. They started up their YouTube channel back in 2016 and are on track to hit 23 Billion views this week. With a total of 205 Million followers across all their social media channels it’s clear that they know what they’re doing. So what makes 5 Minute Crafts so popular and loved? It’s as simple as this. They offer practical value to their audience on a consistent basis. When something is practical there’s a big tendency to share it and spread the word to friends and family that can use it. Think about it for a second. Don’t you remember your mother talking with her friends about a simple receipt that they can make for dinner? It all boils down to this simple concept of offering practical value. When talking with a potential client offer some practical tips they can use for their marketing in a simple way they can understand. This way you can establish yourself as an expert and the “Law of Reciprocity” will do the rest. ~ If you found this valuable please 👍🏽 & let’s connect

Just had a super focused call around client acquisition with Cold Email Wizard and the gang (everyone's either signed 5 clients or added $10K/ month in revenue in the last 30 days). Some nuggets: • oscillating between seasons of lead generation and fulfilment (building a client acquisition system for consistent lead flow and then creating systems; lead gen, getting clients, getting results, getting referrals) • offers w/ guarantees, risk reversals and evidence (social proof in the form of results/ case studies and video testimonials) do way better • technical services that don't have a clear or tangible ROI are about proving competency • short form content offers are ripping but there's high churn (LTV 3 months) • average time 80% focus on fulfilment, 20% on lead gen (avg approx 35 hours of focused work) • average client churn is extremely low indicating focus on client success The guys were also talking about YouTube for business and here's what I picked up. - They're not actively generating leads on YT - They use it for SEO bumps and inbound traffic - Trust building (a lot of the times these folks get inbound leads on TW, LI and they just direct them to their YT video and i guess people find professionally done YT channels credible)

Can you describe the biggest challenges and problems you face as a content creator in 3 words or less for each problem Example: Editing, Content Ideas, Filming, Audience Growth, Engagement, Script Creation, Distribution, Time ETC...

Hey guys if you feel like you’re struggling to grow i understand you completely. This took me over 6 years of hard work and I want to show you guys that if you keep at it with the correct strategy in place you will breakthrough.

The Power of Using Stories In Your Marketing: ~Why are stories so important to use within your marketing strategy? The answer is very simple they make people feel like they are a part of your brand. Let me elaborate on this. Have you ever wondered why movies and music are so popular? They both tell stories. Yes of course music has tunes & tempos that you can enjoy without lyrics but what really drives virality within the entertainment industry is the stories that capture the audience within the songs and movies. How can we incorporate this principle of storytelling within our brands and products? Humanization is a very powerful way of doing this. When Google wanted to market its search engine it had no idea what they were gonna do. How on earth are you supposed to market a search engine? Google's marketing team came up with an idea that was absolutely brilliant. They made a story of a young American man visiting Paris that found a girl he was really interested in. The only problem was the language barrier. The man used Google to learn the language of French and was able to communicate with her. Long story short it goes through their whole life and how they ended up getting married and having beautiful kids and lived happily ever after. You see, Google understands this concept of storytelling and humanizing their services to connect with their audience so why shouldn’t we do the same? ~ if you found this post of any value consider connecting with me

How Cheerios Cereal Dominates Word of Mouth Over Disney (18 Million+ Visitors): Triggers Part 4~Disneyland Florida gets over 18 Million+ visitors annually at their theme park. So how on earth does a healthy low cholesterol cereal win over the famous Disneyland when it comes to word of mouth? The answer is one word. Triggers. What is a trigger and how does it work? A trigger is an association your brain links to certain things which causes certain behavioral patterns or emotions that you react to. It’s the famous experiment that Pavlov the Scientist used on his dog. Every time the dog would eat the food he would ring a bell. What this caused was an association with the bell and the food in the dog's brain. With a couple of repetitions when Pavlov rang the bell without giving the dog food it started salivating. Why? The dog associated the bell sound with expecting to be fed food. So how does Cheerios do it? Well, when you think of breakfast the chances are Cheerios is one of the top things in your mind. If the golden rule is “Top Of Mind Is Tip Of Tongue” it makes sense why Cheerios is dominating Disneyland in terms of Verbal Transmissions. We can all apply this principle to our marketing strategy by finding a way our product or service can be associated with something that happens on a frequent basis. Here are some examples you can use. Examples Of Frequent Things You Can Use: - A certain time of day - A certain day of the week - A certain place - A certain smell - A certain person - A certain taste - A certain sound ETC…The list can go on and on but this is a very good starting point when it comes to incorporating triggers into your marketing strategy.

My brother is a very well known public figure when it comes to personal safety and firearms training. We decided about 3 years ago to start taking all content platforms seriously and we've been posting consistently 2x a week ever since. The real turning point for us was when we decided to study the markets behavior when it came to consuming content and we starting noticing patterns which we applied right away that gave us a huge spike in subscribers and overall followers across all platoforms. Lessons We've Learnt: ~ 1- RIDING THE PLATFORMS ALGORITHMS - Play to the biases of the algorithm on all patforms. Example: When instagram, Tiktok, Youtube Shorts & Facebook started pushing short form content we capitilized on that by switching our strategy to primarily short form content. This helped us ride the wave that gave the channel over 30,000,000 Million views and an added 40,000 Subs in just under 4 Months. 2- THE HACK FOR CREATING A DIE-HARD FAN BASE - I noticed that a lot of massive creators like Nelk, SteveWillDoIt, ishowspeed, JiDion & Sidemen not only had big audiences but the fans were die-hard cult-like followers. The really clear common pattern between all these channels was the aspect of personality and comedy. The importance of this is to realize a lot of people watch content creators take a break from life and relax and if you can provide an emotion of happiness and smiles they will connect to you like no other. 3- DISTRIBUTION - With each social platform having a specific type of audience we decided to create evergreen content that related to everyone. This gave us the advantage of mass market appeal so no matter where you saw our videos we had content that was digestible and easy to understand. 4- LEVERAGE - Collaborations have been a massive part of our strategy. We've done collaborations on every platform with creators in our niche and it not only gave us brand awareness but it also grew our audience massively. The key here is to provide value to the creator's audience you're collabing with so they have a reason to follow you.

Hey just sharing this for anyone who has a coaching or freelance offer who wants to do cold outreach. Start: Last month, I was still scared to cold DM people on Twitter. This month, I closed 4-figures of 1-1 coaching calls. Here's the exact script I used: 1. How are you + Reason for reaching out "Hey man appreciate the follow" "How are you doing?" Your goal with your first DM is to get a response. So ask a simple question to reduce friction and provide a reason to reduce skepticisim. 2. Identify Dream Outcome "Do you have any goals with Twitter?" This is what I ask because my new coaching offer is related to Twitter but you can change this for your field 3. Identify Roadblocks "Sounds great, what's the immediate roadblock?" 4. Transition to soft pitch "Gotcha man, listen not gonna sell ya hard but I just launched a coaching offer for peoeple who want to [dream outcome] to overcome [roadblock]" "Is this something you're interested in hearing about?" ---- Recap: 1. How are you + Reason for reaching out 2. Goals 3. Roadblocks 4. Transition to soft Pitch --- The success rate has been much higher than expected but I suspect it might also be because of the market I'm in. Hope this helps you land more clients, if that's what you're into. --- P.S. Anything you'd add or any feedback to make this better? Thanks!

How 5 Minute Crafts Gained 23 Billion Views on YouTube : Practical Value )~ If you haven’t heard of 5 Minute Crafts you probably haven’t been on the internet before. 5 Minute Crafts is a social media company that makes short and engaging videos about daily hacks and tips to make your life easier. They started up their YouTube channel back in 2016 and are on track to hit 23 Billion views this week. With a total of 205 Million followers across all their social media channels, it’s clear that they know what they’re doing. So what makes 5 Minute Crafts so popular and loved? It’s as simple as this. They offer practical value to their audience on a consistent basis. When something is practical there’s a big tendency to share it and spread the word to friends and family that can use it. Think about it for a second. Don’t you remember your mother talking with her friends about a simple receipt that they can make for dinner? It all boils down to this simple concept of offering practical value. When making content for your niche talk about simple practical advice. This way you can establish yourself as an expert and the “Law of Reciprocity” will do the rest.

This Is How To Overcome Self-Doubt: ⬇️~Do you want to overcome self-doubt? Then continue reading. When I decided I wanted to commit to being a Synthesizer and start making content on social media I was trembling with all these thoughts. Thoughts like what will that kid I didn’t talk to since middle school think? 🤔 What about my friends? When I’m in a group setting 🤦🏽‍♂️are people gonna know about my Instagram and judge me? Listen to how ridiculous this all sounds!! But here is the secret, I started asking myself the question why❓Why would that bother me if people knew? Why am I insecure about this? When you go enough Why’s deep you're confronting yourself and you come to realize. “You’ll stop caring what people think about you when you realize how seldom they do.” ~ David Foster Wallace People don’t care enough about judging you because they're too worried about If people are judging them. So go right now and take a small step towards something you’ve been putting off. ~ What are some thoughts that stop you from taking action?

I remember doing my first cold call. It took me 20 minutes just to pick up the phone and dial the number. My heart was pumping and my fingers were sweating. A man answered the phone and said... "Hello, My Name is X Thank You For Calling X How May I Help You?" His tone seemed like he wasn't in the mood for any distractions today and wanted to just get his job done. I began to read my sales script for the first time sounding like a robotic newbie (Which I was at the time) As soon as he heard my voice he knew what this was & I knew he knew which started making me sound even more like a robot. He immediately shut me down and said... "LISTEN UP DUDE I TOLD YOU NOT TO CALL ME BACK!!" I was so confused because this was the first time I was calling the dude. But I can tell it doesn't matter if I called him before or not because this guy didn't want any part of it. I immediately apologized and hung up the phone. I was devastated to the point where I lay in bed after that for 4 hours completely defeated. If this was the only option for getting clients I didn't want to pursue this anymore. It was just too hard for me. So I decided I would look deep into the systems and process of client attraction and boil it down to its core elements. The Core Elements Of Client Attraction: ~ - To attract your dream client you need to put high-value content out into the market before you start pitching - Have the niche congregate into an audience you can nurture on your social platforms and funnel them into a Skool group. Basically the Synthesizer way of sales. - Understanding your audiences needs

Hey guys this post is going to be straight to the point. As an observer of content creators for the past 12 years, I have always wondered what is the balance between Growth Strategies vs. Providing Real Value while also creating a cult-like loyal following. It became really clear to me this answer after a lot of thinking and contemplation. ~ Here Are The Main Points: ~ - Value (Content) should always be the first objective when creating any form of content and the growth strategies should revolve around that Example: Thumbnails, Music, Editing, Collaborations ETC... - As an educational content creator, the worst thing you can do is make a video that's basically a copy of what everyone else is doing in the market. Content like this entails very shallow explanations of topics you're speaking about leaving out all the meat and not giving enough info to the audience to actually be able to implement - Using tactics and retention strategies to compensate for the lack of value you're providing and instead, you're focusing on the entertainment aspect of things rather than informational. - Thinking that short-form content is a strong way to build a loyal audience when in reality having an audience that can sit through your 45-minute video creates strong loyal fans because they invested more time into you There are so many other points I can hit on but these stood out the most to me so far. If you agree send me a ''DM'' I would love to talk in detail about these topics and how we can help each other grow a strong loyal audience and not just focus on popularity.

I recently started filming for my Youtube and the problem I'm having is trying to figure out a way where I can convey my message effectivley and be understood. Does anyone have any advice on this?

Making a living through content creation is possible. But it's hard, and it takes a long-time. In Nathan Barry's Pillars of Wealth the solution to this problem is to start by trading your time for money. Sounds averse to much of the advise you've heard... But if your short-term goal is just to go full-time in the creator economy, then it's probably the best way. NOTE: I'm not advocating that easier and quicker is better. And I'm not advocating that everyone starts by trading their time for money. Trading your time for money is more likely to have an earning cap. And long-term it's not optimal for wealth creation. But short-term, if your goal is to just make a few thousand dollars online, and you're able to find a job that meets below criteria, I think it's the best way to do it. So here's the question... Are you 100% deadset on your current path, or would you take a job that was: - In the creator economy - Paid a few thousand dollars a month - Available to you in the next month or two - Taught you content creation skills - Fun Curious to hear your responses (there's no right or wrong answer) EDIT: More info here.