What do you help people accomplish 🤔

For the past few weeks I've been talking about a big deal with a consulting business ran by an 8-figure entrepreneur. They realised that, whilst they were making $1,000,000+ with ads, it wasn't the optimal play long-term. So I was brought on board to create world-class content, hire an incredible highly-leveraged content team, and build them a big organic audience. I've been pretty mysterious about who the client is... But now that our first video is live, it's time for the grand reveal. ...... Ever wondered what powers the brains of the world's most productive people? What defines the cognition of those who’ve accomplished history’s greatest feats — whether it’s Einstein while solving for his Theory of Relativity, Sam Altman coding ChatGPT or Marie Curie conducting her pioneering research on radioactivity? The answer... is Flow State. And let's just say the client I've been working with is no beginner in how to access flow state. The client is Flow Research Collective, and the 8-figure entrepreneur is Rian Doris (who happens to be the new founder of Consulting.com). They're the global leader in peak performance research and training. And having worked with clients at Google, Navy Seals, and F1... And reading 10,000+ research papers on flow state... They've developed a four part system for unlocking insane focus on command, using the flow state. Click here to watch the video, and then comment below what you think! It's a very exciting day for me :) EDIT: Analytics after 20 days attached. Not bad for a first video!

This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week