The Profit Map: Know your number, The founder pay plan, build the financial structures with the end in mind to create the life you want. (Did you know I used to be a CFP?) The Workshop Pro Setup — Camera, audio, lighting, slides, the delivery stack. Look and sound like the $100K/month expert... before you are one. The VSL Build — This would be a build session, not theory. You leave with the video scripted, funnel in place and just need to record it. Selling in 2026 - Using Content, Workshops, Offer Docs and Selling by chat... as a cohesive system in order to sell without sales calls.

Many people have been asking me about the funnel I am using to shoot up the Skool Games Leaderboard. (Currently #44 on the entire platform 🙌🏼) but the funnel is the part that mattered least. In fact I will just tell you that part right now: I run ... a $47 workshop community, I fill it with ads. run one workshop a week, and an offer at the end of every workshop. You could copy that by Friday.... And it probably wouldn't work for you, because a strategy only pays out what the four levers underneath it can support. So in this video I walk down the 5-lever pyramid, weakest lever first: 1. Strategy — the tip, and the smallest lever. Copyable in a day. 2. Skills — advertising, storytelling, sales, tech. Years to build. 3. Systems — ads, workshop creation, show-up, onboarding. Run by AI, automation, or my EA. 4. Signature Offer — six years refining one offer, not replacing it every year. 5. Self-Leadership — the base, and the biggest lever by far. Comment Worksheet for the Doc and let me know in the comments what did you like or learn. LFG

In 2020 I sold everything and moved to Mexico for 2 years. Built this entire business from there. Beach, laptop, questionable wifi. Which sounds way more glamorous than it actually was. But something happened down there I've spent the last few years trying to bottle. Being out of your normal life does something to your thinking. Not the "inspiration" stuff. I mean Actual structural change. You stop defending the business you built... and start seeing the one you could build. So I started running retreats and learning from @Alexander VandeLaar (the retreat master) to see if it would happen to other people too. Alexander and I have done many together at this stage. And I'll tell you what I didn't expect: it works every single time. Not "people left feeling motivated." I mean people's lives changed. Businesses rebuilt. Marriages, honestly. A few people walked in one person and flew home as somebody else. I've built a lot of things. Sold a company. Won some stuff. Hit some cool numbers. But creating these rooms and spaces for transformation are the best thing I do. Most fun. Most fulfilling. Most freeing. This is the real work. Everything else is almost boring ;) once you've experienced it. Anyway ... number the event & villa are locked in. Dates: booked. Villa: booked. Speakers: booked (a couple I'm not announcing yet, and you'll like them). Applications are open as of right now. 15 people. That's it. Also the investment for this retreat will be double next year. This year's investment is the "early bird" Two things we intend to go deep on: AI: not "here's 40 prompts" AI. The actual build. Agents doing the work you're currently doing at 9pm on a Tuesday. Abundance: because I've watched brilliant people install world-class systems on top of a scarcity brain and go absolutely nowhere. The tech is the easy part. The operator is the bottleneck. Always. Those two together are why these weeks hit the way they do. Fix the machine and the person running it.