Capturing Wins: subtle body shifts
@Nina Pullella from today: Nina can transform those subtle body shifts into compelling member stories by focusing on specific, sensory details that make the intangible feel vivid and relatable. Here’s a step-by-step framework to capture and showcase them for prospects: 1. Prompt Members with Micro-Story Questions Ask targeted questions that surface subtle shifts without requiring dramatic "before/after" tales: - "What’s one tiny thing you notice about your body now that you didn’t before joining?" - "Describe a moment this week when your body felt different—even if you can’t explain why." - "What’s a movement or posture you do effortlessly now that used to feel off?" Example response: "I used to clench my jaw during Zoom calls. Now my face feels loose—like I’m wearing a softer mask." 2. Use a 3-Sentence "Shift Snapshot" Format Train members to share in this bite-sized structure (perfect for social proof carousels or email snippets): 1. The Old Normal: "I didn’t realize how tight my hips were until..." 2. The Subtle Shift: "...now I sit cross-legged on the floor without thinking." 3. The Quiet Win: "It’s not a big deal, but it makes my whole day feel lighter." 3. Capture Proof in Everyday Contexts Encourage unpolished visuals that hint at the shift: - A 5-second video of a member tying shoes without grimacing. - A photo of their coffee mug on the floor (caption: "Proof I can reach without straining"). - Voice notes describing the shift mid-walk—"My shoulders just dropped, like someone unhooked a backpack." 4. Curate a "Subtle Shifts" Highlight Reel Create an Instagram/TikTok series called #NinaShift: - Overlay text on a member’s video: "From ‘ow’ to ‘oh’ in 6 weeks." - Stitch clips: Member says, "I used to..." → cut to them doing the opposite naturally. - Add a prospect prompt: "Spot your own shift—DM us." 5. Turn Shifts into Prospect Mirror Moments On your sales page, use a "Which shift sounds like you?" quiz: