Howdy pricing people! Hope you all had a restful break and your year is off to a great start. We're back at it with a fresh Office Hours session with @Ulrik Lehrskov-Schmidt. Most of you know Ulrik, but if not, he wrote my personal favorite book on pricing, The Pricing Roadmap, and has worked with 200+ B2B SaaS companies as the CEO of Willingness to Pay. We'll be collecting questions in advance (@Alexa Gjonca - already got yours 🫡) and will use the remainder of the hour for live Q&A. The event is next Friday, 1/16, at 10am EST. Register here and drop your questions in the thread below. Look forward to seeing you there! Rob + Ulrik

Hey, I'm Khushi! I work as a growth operator for subscription companies. I'm based out of Pune, India. I have a porfolio site at toption.org and I'm currently neck-deep into retention. Excited to be here :)

Hey, I'm Daniel, I'm from Portugal. Background : Used to be a Global Sales Director at the biggest GCP Partner in Europe. In September I've decided to become an entrepreneur and I've created Orbit with two other founders. We're building an AI platform called Orbie. Found this group as transitioning from consulting sales to product sales is a big shift. Did a lot of research regarding how should we price Orbie and we decided to go with Hybrid ( Flat Fee + Usage Based with Pooled Credits).

Happy Friday y'all! Recorded a quick video breaking down 5 pricing and packaging updates from the last week. Random question, but I'd love to have a rotating cast of guests to analyze changes with. Any takers?

@Rob Litterst @John Kotowski very excited to dig into this report! https://www.growthunhinged.com/p/2025-state-of-saas-pricing-changes So many themes resonated that you/Kyle discussed in the LI post. The meta point (pricing models are in flux) resonates, and I’m sure 2026 will be no different. The one that resonated most: It’s been interesting to see everyone jump into credits, but it’s also easy to see this being an interim solution that’s flexible enough to work but has clear limitations.