1Simple Funnel Workshop | Strategy, Storytelling & Sales

April 10, 2025 | Session by

This week’s session was a deep dive into refining marketing and sales strategies—anchored in empathy, audience insight, and the power of curiosity-led connection. The team brought bold ideas, explored real-time challenges, and leaned into clarity over chaos.

Core Concepts Covered:

• Hubs as high-potential ecosystems: small, strong, and connected

• Free workshops + targeted social content = lead nurturing with value

• From MQLs to SQLs: navigating the “messy middle” of your funnel

• Using video sales letters (VSLs) to drive authentic appointments

• Shifting from advice-giving to need-discovering in sales conversations

• LinkedIn and Instagram strategy for burnout prevention and niche targeting

• Cancer and chronic illness communities: anchoring offers in healing and science

• Quiz funnels, Eventbrite, and AI tools to deepen audience understanding

• Marketing through curiosity, not assumptions

Insights & Highlights:

The team explored how refining the customer journey begins with deep listening and ends with meaningful transformation. Whether it was Valerie’s funnel momentum, Sissy’s sound healing workshops, or Nina’s calendar call-to-action—each strategy centered connection before conversion. Coach emphasized depth over detail-dumping, and selling the transformation, not the tool.

Watch Full Session Here : VIMEO

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