I don't know where you're at right now, but the most valuable thing we have as entrepreneurs is not our time, but our attention. If we have all the time but a million things are going on, we are useless because we have no decision-making power. Because our attention units are being allocated to these uninformed, unfinalised decisions. We, as entrepreneurs, tend to accumulate these unmade decisions or unconfronted conversations. We know we should make them, and probably know what the right call is, but they just sit there unmade. And so, as we start accumulating these things, the amount of thinking power continues to decrease until it gets to the point where you're so reactive because you have no brain power. These can be life conversations with a spouse, parents, siblings, business partners, or employees. They can be decisions that must be made. You are only one decision away from changing your life. Just one decision. You can quit your job. That is one decision. You can start a business. That is one decision. These are decisions that we have to make at some point in our lives. Most people don't regret doing things. They regret NOT doing things. And so I know that when I die, I don't want to regret not having done things. I'd rather do things, then fail so that I do not have the regret, and I'll have the experience. You will have to suffer the pain of the consequences of those decisions, which is very hard for people to deal with. But you will have more attention and more bandwidth at your disposal. Because you'd have made the tough calls and started believing in yourself more. If you can make these tough calls, then you can do this next thing. Which is always easier than dealing with the stress of managing a million different decisions unmade and living a life resulting from inaction. What's ONE decision you know you need to make but have been avoiding? ⬇️

Most sales conversations fail because the seller is trying to move the prospect forward faster than the prospect’s own thinking can keep up. That creates resistance. The Socratic method flips this dynamic entirely. Instead of telling people what to think, you ask questions that force them to think for themselves. When someone arrives at a conclusion on their own, it feels true. And what feels true is defended. Calibrated questions are the modern, practical application of this. A calibrated question has no fixed answer. It cannot be replied to with “yes” or “no”. It requires the brain to slow down, disengage from autopilot, and actively generate meaning. This does two things at once; 1️⃣ It buys you time in the conversation 2️⃣ It gives the prospect the illusion of control while you guide the direction. “What” and “how” questions are powerful because they bypass rehearsed responses. There is no script for them. The brain has to enter creative mode to respond, and in doing so, the answer must be congruent with the person’s internal beliefs and experience. That’s why calibrated questions reveal truth faster than statements ever will. You can increase their impact even further by swapping “think” for “feel”. When you ask someone, "What do you think...?", you’re engaging logic. When you ask "What do you feel...?", you’re engaging emotion. And emotion is where decisions are actually made. Logic only shows up later to justify the choice. This is why prospects often say one thing logically, but behave in a completely different way emotionally. If you’re only questioning the logical layer, you’re missing the real driver. A well-placed calibrated question doesn’t push someone toward a decision. It creates a mirror. People begin to see the gap between where they are and where they want to be, without you needing to point it out. And the moment they articulate that gap themselves, the sale becomes a natural consequence, not a persuasion tactic. This is not manipulation. You’re not putting ideas into someone’s head. You’re helping them surface the ones that are already there.