Earlier this year I said I was going all-in on building a webinar funnel alongside the book funnel. Actually committing to mastering it properly. This is the first real run of that commitment... Over the last few months, I’ve been refining the thinking behind it, slides, structure, psychology, and sequencing. Everything. Because if this is going to become a core pillar, it has to be built on something deeper than tactics. What I’m sharing in this webinar isn’t recycled content. It’s the foundation I’m building this next phase on. I'll reveal the 3 secrets: 1. How to ethically influence decisions by working with human nature 2. Why being “good at sales” is the wrong target entirely 3. How to operate confidently in a skeptical, oversaturated market without chasing hype. If you’ve been inside this community for a while, you’ve seen the evolution of these ideas. This is the first time they’re being brought together in a structured, live format. There’s something different about being there for the first real moment of something. It’s not polished to death, and it’s not automated. If you want to see how this is actually being built, and step into it alongside me, I’d love to have you there live. We go live on Thursday, 19th February, 6 pm CET. You can sign up here

it sounds like there was this common thread (which is my favorite) on this call wanted to see if anyone who is interested in these topics, and how they intertwine with business, would want to have another group call where we can talk about these principles and how we can better leverage them for income and impact!

Most people already know what they need to do in their business and in their lives. They are not confused, lost, or missing information. They are simply avoiding action because avoidance is more comfortable in the short term than responsibility. That’s the uncomfortable part. We often tell ourselves we need to learn something new, find a better strategy, or uncover a missing piece. In reality, we already know what the right move is. We just don’t want to do it yet. We don’t need to be taught. We need to be reminded. If you look honestly at your day-to-day behaviour, you already know the fundamentals that drive results. You know you should take care of customers, follow up when someone goes quiet, and reach out when someone disengages. You know consistency matters more than intensity. You know this. When someone chooses Netflix over follow-up, comfort over discomfort, or distraction over execution, that choice is shaping the outcome they experience. The business they have is not accidental. It is aligned with what they repeatedly choose. That might sting for some of you. Good. Because if you are continuing to make the same choices, then on some level you are accepting the outcome those choices produce. Even if you say you want something different, your actions reveal what you actually prioritise in the moment. If you don’t like the outcome you’re getting, the solution is not more information. It’s changing what you associate pain and pleasure with. You must want the long-term result more than you want the short-term ease. That’s the real work. This shows up clearly when people avoid conversations they know will help them. They avoid feedback they already suspect is true. They delay execution by convincing themselves they need one more idea, one more framework, one more insight. They already know it will work. And that’s why they avoid it. I’ve seen this repeatedly with people (myself included) who already have the skills. They know how to sell. They know how to market. They know what their next step is. What they lack is not capability, but consistency.

Understanding how to use free as a marketer is the single most valuable thing that you can learn how to do. It's learning how to build a better mousetrap. How to structure offers in a way that you can get tons of volume but also make money on the offers. The benefit of having free offers is that⬇️ 1. You get the highest volume of leads 2. It's typically the lowest cost to acquire customers 3. It's the key to massive growth 7 ways to use FREE⤵️ 1. Free bribe 2. Limited free offer 3. Free trial + penalty 4. Free with a deposit 5. Free forever 6. Free giveaway 7. Free with commitment Each of the 7 methods is outlined and explained in detail in the $25k Offers section. Click HERE to access. How do you currently use free in your offers?

would you rather have a surgeon who has read a thousand books or a surgeon who has performed the exact surgery you're getting, one thousand times? knowledge is useless if it is not applied, and volume of application is what develops skill if you want to turn your knowledge of sales into sales SKILLS, comment here and i'll create a group for us to practice the mock calls you'll get to rehearse, get immediate feedback, and you'll also get to see other people selling, so you're getting more reps and greater perspective