I’ve been a bit quieter in here over the weekend, and in that time something’s become clear to me. Most people in this space don’t have an information problem anymore. We're in the information age. We’re drowning in information. Courses, frameworks, threads, videos, playbooks, swipe files. If information alone created results, most people here would already be exactly where they want to be. But the information age ≠ the implementation age. We’re still stuck in the gap between knowing and doing. What I’m noticing more and more is that people aren’t blocked by what to do. They’re blocked by the friction that shows up when it’s time to execute. Decision fatigue. Second-guessing. Over-engineering. Not knowing which lever matters right now. Or doing everything alone with no external pressure, feedback, or correction. Gathering more information feels productive. But when it comes time to implement, people pause, delay, and procrastinate because they're actually taking the leap. You are now entering into the realm and possibility of failure. So I want to get a clearer read on where you feel stuck right now. 👇 Poll: What would actually move the needle for you right now? Be honest with it. There’s no “right” answer here. But pay attention to what you select. Because the answer usually tells you whether more information is the solution…or whether support, structure, and execution are the real constraint now.

Is there a message that we could send to new followers that would not only get the conversation started, but follow the steps in the DMs to Dollars format in the classroom?

https://www.instagram.com/reel/DUQ0Up3CC_j/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== People are moved by status more than almost anything else. When opportunity is combined with status, achievement, believability, or authority, it creates a powerful mix. This process happens pre-consciously. People don’t sit there logically calculating it. They feel it first, then rationalise it later. This is where the idea of conspicuous consumption came from. Social systems were engineered to reward the visible display of status. At the core of nearly every buying decision is a simple internal question running in the background: Will this elevate my status, or will it diminish it? You can’t usually say this directly. You can’t sell “status” head-on. But the best brands understand it intuitively. Apple is a perfect example. The product works, yes, but the icon itself is a status signal. Buying feels good because it subtly increases how the buyer sees themselves and how they believe others see them. Higher status attracts more buyers. People want to buy from those they perceive as worthy partners. That association increases their own status. This is why people want to be coached by “the best coach,” even if that coach isn’t objectively the smartest or the best teacher. Being able to say “I’m learning from X” carries social weight. Every proposal, presentation, or offer triggers an unconscious mental equation. It isn’t verbal. It isn’t logical. The decision brain doesn’t use language. It reacts to primal signals. If there’s a perceived risk of status reversal, people hesitate. If there’s a strong chance of status elevation with little downside, action becomes easy. This is why improvement-based offers work best when there’s nothing to lose. Faster. Stronger. Smarter. Better. When the perceived risk to status is zero, resistance drops. An example of this kind of framing looks like this:

There are only three types of traffic. 1️⃣ Traffic you control. You control traffic when you have the ability to tell it where to go. For example, when you purchase an ad on Google, you don’t own that traffic, but you do control it. By buying the ad, you decide exactly where the people who click are sent. Any form of paid traffic falls into this category. The main problem with traffic you control is that every time you want more of it, you have to spend more money. Because of that, the goal is always to send purchased traffic to a squeeze page. A squeeze page has one goal and no distractions. There is only one thing for the visitor to do. It exists for a single purpose: to convert traffic you control into traffic you own. When paid traffic is sent to a squeeze page, visitors only have two options. They either give you their email address or they leave. Some people will leave, but a percentage will give you a personal email address. Once that happens, traffic you controlled becomes traffic you own, and you can move that person through your sales sequences. 2️⃣ Traffic you don’t control. This type of traffic simply shows up. You don’t control where it came from or where it goes. For example, someone might mention your brand on Facebook, their followers search your name, and they land on a random blog page. You had no control over that chain of events. Just like traffic you control, the only goal with traffic you don’t control is to turn it into traffic you own. The way to do this is by pushing all uncontrolled traffic back to your blog. The top third of your blog can function as a modified squeeze page. When people arrive, the primary action available to them is to give you their email address. Once they do, they become traffic you own and can be placed into your communication funnels. Blog posts should be structured as modified squeeze pages to convert as much uncontrolled traffic as possible into owned traffic. 3️⃣ Traffic you own. This is the best kind of traffic.

Most content people encounter online is informational. It gives context, perspective, or awareness. It helps someone understand a topic better, but it doesn’t necessarily change what they are capable of doing once the information is consumed. It informs, but it doesn’t transform. Skill-based material is different. A skill is something that alters your behaviour in real situations. It changes how you act, how you respond, and what results you can reliably produce. When a skill is learned and applied correctly, it creates outcomes independent of motivation, mood, or inspiration. Free information is abundant because it’s low-risk to give away. It helps people think differently, but it rarely forces change. Paid skills, on the other hand, tend to require commitment because they only work when someone is willing to practice, apply, and refine them through repetition. The DMs to Dollars course falls firmly into the category of paid skill development. It does not exist to be read once or understood conceptually. It exists to shape how conversations unfold when money is involved. It teaches the mechanics of momentum, decision-making, hesitation, and progression inside one-to-one interactions where outcomes actually happen. When applied correctly, it can directly generate revenue. The return on that skill is not capped, because the same principles can be applied repeatedly across different conversations, offers, and contexts. This is why skill-based material cannot be treated the same way as general-access information. Information increases awareness. Skills increase capability. And capabilities are what create leverage. A person with more information may feel more confident, but a person with better skills produces better outcomes regardless of how confident they feel. That’s why skills compound while information plateaus. Because of that, skills that have a direct impact on revenue need to be positioned differently. They belong in environments where people have consciously opted into execution, not casual consumption.