Understanding how to use free as a marketer is the single most valuable thing that you can learn how to do. It's learning how to build a better mousetrap. How to structure offers in a way that you can get tons of volume but also make money on the offers. The benefit of having free offers is that⬇️ 1. You get the highest volume of leads 2. It's typically the lowest cost to acquire customers 3. It's the key to massive growth 7 ways to use FREE⤵️ 1. Free bribe 2. Limited free offer 3. Free trial + penalty 4. Free with a deposit 5. Free forever 6. Free giveaway 7. Free with commitment Each of the 7 methods is outlined and explained in detail in the $25k Offers section. Click HERE to access. How do you currently use free in your offers?

If you write copy for coaches and course creators, or health supplements… really, any “course of action” that promises to improve the prospect’s life… There are 3 Beliefs the prospect must have in order to take action. If sales are off, it’s because of a gap in one of three core beliefs. Belief #1️⃣: The Guide Before you commit, you need to believe that the person leading the program gets it. That… - They’ve done what you want to do. - They’ve been in the trenches, not just watching from the stands. - They can listen, adapt, and guide you (as an individual, not just a number). Belief #2️⃣: The System It doesn’t matter how charismatic the guide is if the system is broken. You need to believe that the framework works. That it’s clear, structured, and proven. That other people have walked it… and come out stronger, sharper, and better off than before. Belief #3️⃣: Themselves This is the one most people won’t admit out loud. They believe in the guide and the program, but when it’s time to click the button, that inner voice says: - “But what if I’m the one who doesn’t follow through?” - “What if I’m not ready?” - “What if it works… but not for me?” Keep these 3 Beliefs handy as a checklist and make sure you tick them off as you craft your copy. Which of these 3 beliefs are you most confident in?

1️⃣ Targeting Targeting can be done in many ways. One is by zip code, another, you can do it by income level or profession. These are things that you can do to immediately increase lead quality. If you go to only the rich zip codes you're going to have higher-quality leads in general. That being said, if you're doing those zip codes, understand that other people are also marketing the zip codes, and they will probably also be more expensive, and your volume will be lower. 2️⃣ Friction This is the number of hoops that they have to jump through. If someone has to climb 10 steps in order to get on the phone with you versus one step, they're going to be more qualified because they took more action. They're more in pain, and they're more likely to want to work with you. Or they were more compelled by the offer headlines, et cetera. 3️⃣ Nature of the offer A free offer versus a paid offer or a free amazing giveaway, compared to a "Click here to schedule a sales call" is going create a very different type of prospect. Not all leads are created equal. That's why there's so much emphasis on the monetisation structure behind it. I know plenty of people in the industry who do giveaways and crush it because they have a good mousetrap behind it, and they take advantage of the volume. But if you don't do a giveaway and you do a straight-to-call, then that person is going to be more qualified than somebody who is opting in for a free giveaway. 4️⃣ Application Application is the same thing as adding a step, but it's different enough that I figured it was worth mentioning. 1. You can have four pages in a row that only require one check box. Or 2. You can have one page that has a lot of questions on it. It's going to be more work and therefore a higher quality lead compared to lots of checkboxes. Simply by adding an application before they have access to you. There's a lot of psychology behind the questions that you're asking in the application. So getting them to state their goal, getting them to state that they have a problem, getting to understand what their biggest unknowns are and the things that they're struggling with. Setting the precedent that there is going to be an expense. Are they willing to invest in a solution for their problem?

There’s a moment that I can trace almost everything I’m doing now back to. This was a live discovery demo my mentor, Paul Counsel did on me, on the call, in real time. It starts around the 1 hour 17 minute mark in the recording. At the time, I had just been introduced to sales, psychology & discovery, and I could see what Paul was doing as he was doing it. None of it was hidden from me. And yet, the effect it had on me caught me completely off guard. By the end of the conversation, I felt genuinely emotional. Not because of anything dramatic that was said, but because of what was surfaced. It reorganised how I saw my own thinking, my own motivations, and the internal tension I’d been carrying without being able to articulate it. That was the moment something clicked for me. If a conversation like that can have such a strong impact when you know the mechanics behind it, imagine the effect when it’s done properly with someone who doesn’t know what’s happening at all. Someone who hasn’t studied buyer psychology, sales conversations, or decision-making frameworks. That realisation changed how I approached everything. From that point on, I stopped treating sales, marketing, and psychology as separate skills. I started seeing them as one integrated system centred around how people make sense of themselves and their decisions in the moment. I’m sharing this because it feels important for people here to see the before, not just the after. This is a rare look at the exact point where my focus narrowed and my direction became clear. You can watch the full discovery demo here. When you watch it, I’d be interested to hear what you notice, especially the parts that land emotionally rather than intellectually.

I was going through the start here course and the Volume negates Luck lesson and it reminded me of this youtube video a mentor had shared with me. It highlights the law of averages and how it relates to the lesson, for visual learners out there like myself, it helps to watch it alongside the lesson. https://youtu.be/D_pGQBdX55Y?si=cgro8mKFbOlTN4ox