Here is yesterday's Science of Selling session ⬇️ We covered: - Why 95% of buying decisions happen before logic kicks in (and what that means for how you show up) - The 6 elements your messaging needs to speak directly to the decision brain - How to stop "selling" and start guiding people to decisions they're already trying to make - The framework I use to win in skeptical markets without shouting louder than everyone else Fair warning: it's nearly 2 hours because we went deep on Q&A at the end. Worth watching through if you're still getting "I need to think about it" or prospects who engage with your content but never buy. Drop questions in the comments if anything comes up while you're watching.