Our Thursday Team Meetings for Premium members now have a new bi-weekly time change to accommodate Aussie & other time zones! They will now happen on Thursdays @ 5pm UK on week 1, then @ 8am UK on week 2. Please see the calendar for any & all updates and links 🔗

Earlier this year I said I was going all-in on building a webinar funnel alongside the book funnel. Actually committing to mastering it properly. This is the first real run of that commitment... Over the last few months, I’ve been refining the thinking behind it, slides, structure, psychology, and sequencing. Everything. Because if this is going to become a core pillar, it has to be built on something deeper than tactics. What I’m sharing in this webinar isn’t recycled content. It’s the foundation I’m building this next phase on. I'll reveal the 3 secrets: 1. How to ethically influence decisions by working with human nature 2. Why being “good at sales” is the wrong target entirely 3. How to operate confidently in a skeptical, oversaturated market without chasing hype. If you’ve been inside this community for a while, you’ve seen the evolution of these ideas. This is the first time they’re being brought together in a structured, live format. There’s something different about being there for the first real moment of something. It’s not polished to death, and it’s not automated. If you want to see how this is actually being built, and step into it alongside me, I’d love to have you there live. We go live on Thursday, 19th February, 6 pm CET. You can sign up here

Most content people encounter online is informational. It gives context, perspective, or awareness. It helps someone understand a topic better, but it doesn’t necessarily change what they are capable of doing once the information is consumed. It informs, but it doesn’t transform. Skill-based material is different. A skill is something that alters your behaviour in real situations. It changes how you act, how you respond, and what results you can reliably produce. When a skill is learned and applied correctly, it creates outcomes independent of motivation, mood, or inspiration. Free information is abundant because it’s low-risk to give away. It helps people think differently, but it rarely forces change. Paid skills, on the other hand, tend to require commitment because they only work when someone is willing to practice, apply, and refine them through repetition. The DMs to Dollars course falls firmly into the category of paid skill development. It does not exist to be read once or understood conceptually. It exists to shape how conversations unfold when money is involved. It teaches the mechanics of momentum, decision-making, hesitation, and progression inside one-to-one interactions where outcomes actually happen. When applied correctly, it can directly generate revenue. The return on that skill is not capped, because the same principles can be applied repeatedly across different conversations, offers, and contexts. This is why skill-based material cannot be treated the same way as general-access information. Information increases awareness. Skills increase capability. And capabilities are what create leverage. A person with more information may feel more confident, but a person with better skills produces better outcomes regardless of how confident they feel. That’s why skills compound while information plateaus. Because of that, skills that have a direct impact on revenue need to be positioned differently. They belong in environments where people have consciously opted into execution, not casual consumption.

I’m running a 5-Day Lead Magnet Funnel Challenge for the group starting Monday, February 9th. The objective is simple. By the end of five days, you will have a live lead magnet funnel that is actively collecting leads. Not drafted. Not “almost done”. LIVE. What we’re building ⬇️ Everyone will build the same core asset. A lead magnet funnel. A working lead magnet is still one of the most valuable foundational assets you can own, and most people delay it far too long. How it works ⬇️ For 5 days straight, we build this together, live. Each day has one clear outcome. Each day moves the funnel forward. By the end, you’ll have: - A clear lead magnet - A live opt-in page - Delivery connected - Traffic flowing - Email list building Pricing (important) ⬇️ The first 5 people get in at a SIGNIFICANTLY reduced rate. Early action is rewarded. Waiting is not. Once the first 5 spots are gone, the price moves and does not come back down. What you get ⬇️ When you join, you get: - Access to the 5-Day Lead Magnet Funnel Challenge - 1 year of Premium access to this Skool - 1 month FREE Perspective software access - 1-1 Private consult with me BEFORE & AFTER the challenge Who this is for ⬇️ - This is for people who are done consuming and want something live. - If you already know you should have a funnel but don’t, this is for you. - If you want a real asset you can build on instead of abstract progress, this is for you. Join and find more information here: https://fivedayfunnel.perspectivefunnel.com/ If you join, show up ready to build. Because by the end of the week, you won’t just know more. You’ll own something that actually moves your business forward. Any questions, drop them in the comments below or send me a DM.

Over the past few months, there's a pattern that has become pretty obvious to me. The people making the fastest progress fall into two very different camps. 1️⃣ Some people have the time, energy, and willingness to build things themselves. 2️⃣ Others have money, momentum, and zero capacity to sit inside funnels, offers, copy, and backend systems. Those are two completely different problems. More and more, my work has been pulled toward the second group. People where the bottleneck isn’t knowing what to do, it’s the fact that they simply cannot be the one doing it anymore. In those cases, advice isn’t the solution. Execution is. That’s where my done-for-you work comes in. And that’s where I’m making the shift. Because of that, something has to change. Up until now, VIP has included fractional CMO-style access. I look at offers, funnels, positioning, and help people make better decisions while they execute. That model has worked well for people who don’t have excess cash but do have the time and commitment to build things properly themselves. Up until now, this VIP version has been $5,000 per year. That version of VIP is ending. Because going forward, VIP will mean something different. VIP is becoming hands-on. Done-for-you. Execution-based. And that means it will be application-only. Before that change happens, I’m opening one final intake into the current version of VIP ⬇️ This is for the people who: - want to do the work themselves - don’t want things built for them - don’t have six figures to spend on DFY - but do want proper oversight while they build In other words, people where time is available, but certainty isn’t. This is the last chance to access that model before it’s removed entirely. The entry for this final intake is $500, one-time. What this gives you is simple: You get access to my thinking while you do the execution. We look at your offer, your funnel, your copy, your positioning, and the order you’re doing things in. You’re not guessing alone, and you’re not rebuilding things blindly.