But, don't hate the player. Hate the game.

Thoughts?

Check out this example intro to a sales call I did with @Jenna Dietrich & @Santana Vega Yturralde Small talk is often talked down on. But I think it's the easiest entry into discovery. It's discovery in disguise. What are your thoughts on this? How do you approach your sales call intros?

Before you can speak the decision brain’s language, you need to know whose brain you’re speaking to. When you try to speak to everyone, you connect with no one. Generic messaging bounces off the decision brain like water off a windshield, it simply doesn’t register as relevant. This isn’t about creating generic demographic profiles, it’s about understanding the specific psychological triggers that drive your ideal client’s pre-cognitive decision-making. Your avatar research creates the foundation that makes everything else work. Your complete avatar profile must capture three interconnected components that work together to create irresistible relevance: 1. Demographics - The surface-level details that help you find and identify your ideal clients 2. Psychographics - The deep emotional drivers that motivate their decisions 3. Their Urgency Gateway Problem (UGP) - The specific problem they’re actively seeking to solve right now Think of these as three layers of understanding. Demographics tell you where to look. Psychographics tell you what to say. The UGP tells you how to capture immediate attention. Miss any component, and your messaging loses its magnetic pull.

March is here, which means we're already two-thirds of the way through the first quarter of the year. January 1st, you had a vision. You probably wrote something down. Maybe set some goals, made some promises to yourself about what THIS year was going to look like. So... how's it actually going? I'm not asking to put anyone on the spot. I'm asking because this is the exact moment most people go quiet. Right when an honest check-in matters most. Here's what I want you to do: Drop a comment below with 3 things: 1. What was your #1 goal for Q1? 2. Where are you actually at with it right now (be real)? 3. What's the ONE thing that's been holding you back or slowing you down? No judgment here. The people who are winning by December aren't the ones who had a perfect Q1. They're the ones who course-corrected early instead of waiting until it was too late. I'll be reading every single reply and jumping into the comments. Some of you might get a personal response from me with some thoughts on what I'd do differently if I were in your shoes. Let's go. Drop it below. 👇