5 Content Ideas for a Real Situation/Solution
These are perfect for a “pull up a chair and let’s talk about your backyard” vibe. Here are 5 ideas with a soft, “you’re not the only one” tone and light, low-pressure CTAs. 1. “I’ve been ignoring this corner…” (Before/after)Sometimes the messiest corner of the yard is the one that’s been bugging someone for months, but they keep walking past it. This post is about letting them feel seen instead of called out. Post idea: “You know that one corner of your yard you pretend not to see? Yeah… this was that corner. ”First image: the cluttered space with a simple, honest caption like: “Owner’s words: ‘Please don’t judge my chaos.’ ”Second image: the clean, open space with: “Two hours later, they just kept saying, ‘I can breathe again.’ ”Soft CTA: “If you have a ‘don’t look over there’ spot too, you’re in good company.” 2. “I promise, we’ve seen worse” (Myth-busting chat) A lot of people are not scared of the price, they’re scared of being judged. This one is written like a coffee chat confession, not a pitch. Post idea (carousel busting myths): “Real talk: Most people don’t message us because they’re afraid we’ll think their place is ‘too bad.’” Talk through 2–3 gentle myths: “Myth: It has to be organized first. Truth: We literally exist so you don’t have to do that.” “Myth: We’re secretly judging you. Truth: We’re usually just thinking about how satisfying the ‘after’ is going to feel for you.” Soft CTA: “If your brain is saying, ‘It’s too much, I’m embarrassed,’ consider this your sign that you’re not alone.” 3. “I waited way too long to deal with this” (Mini client story) This one is all about someone finally admitting they waited and waited… and it’s completely relatable. Think “friend telling you what actually happened,” not “case study.” Post idea: Over B‑roll or photos, tell a short story:“She told us, ‘I’ve canceled two BBQs this year because I didn’t want anyone to see my yard.’” “We showed up, cleared it all, and at the end she just kept saying, ‘I can’t believe I lived with this for so long.’”