🪄 Fast Fix: If your posts feel flat or get lost in the scroll, don’t change the whole message. Just change the first line. Opening with a question or a clear, confident statement gives people a reason to stop, read, and engage. Example: “Social media isn’t broken. The way we use it is.” 💬 Caption prompt: “What’s a hook that’s worked really well for you lately?” Example: “Productivity isn’t about doing more. It’s about choosing better.” 💬 Caption prompt: “What’s one small choice you could make that would change your week?” Example: “Clarity doesn’t come from thinking harder. It comes from pausing.” 💬 Caption prompt: “What’s something you could benefit from doing less of?” Example: “You don’t need more motivation. You need more compassion.” 💬 Caption prompt: “What’s something you are being too hard on yourselves about?” Share below one post caption that you think could use a new opening line 👇

Short-form video is one of the most powerful discovery tools available right now. But repurposing short-form content without understanding how platforms interpret it often leads to frustration, wasted effort, or the belief that “repurposing doesn’t work.” In this lesson, we’re going beyond surface-level advice to explore: - Whether B-roll style Reels should be repurposed to TikTok and YouTube Shorts. - What actually changes between platforms (and why that matters). - A strategic method for repurposing without hurting reach or credibility. - When not to repurpose — and what to do instead This is not about posting everywhere for the sake of it. It’s about making smart, sustainable decisions with the content you already create.

’Twas the night before Christmas, in the social media sphere, Not a keyboard was stirring, not even a click to hear. The hashtags were hung by the profiles with care, In hopes that viral moments soon would be there. The influencers nestled all snug in their beds, While visions of likes and shares danced in their heads. And mamma in her filters, and I in my feeds, Had just settled our brains for some content-y needs. When out on the web there arose such a clatter, I sprang from my bed to see what was the matter. Away to my laptop I flew like a flash, Tore open the apps and cleared out the cache. The glow of the screen on the new-fallen snow, Gave a lustre of midday to objects below. When what to my wondering eyes did appear, But a miniature sleigh and eight tiny rein-deer. With a little old driver so lively and quick, I knew in a moment he must be St. Nick. More rapid than eagles, his coursers they came, And he whistled, and shouted, and called them by name: “Now Facebook! now Threads! now Pinterest and Vixen! On Instagram! on LinkedIn! on Skool and on Blitzen! To the top of the feed! to the top of the wall! Now dash away, dash away, dash away all!” As posts flew like snowflakes across every screen, Engagement was sparkling, the vibes were pristine. Stories and Reels spread joy far and wide, While comments rolled in with pure holiday pride. He left behind value, connection, and cheer, No salesy agendas, no algorithm fear. Just kindness, community, showing up true, A reminder of why we do what we do. Then off he zoomed upward, the feeds glowing bright, Leaving content creators wrapped up for the night. And I heard him exclaim as he logged off instead, “Create with intention — now go get some rest!” For in our hearts and in our Threads, The spirit of Christmas forever spreads

Winter’s here. The lights are up. Your brain is halfway into holiday mode. And honestly? Good. You earned that. But your content still needs a plan so you can actually unplug. Here’s the nice list version of holiday content planning ⤵️ 1. Reuse what already worked You do not need brand-new ideas in December. Take your best-performing posts from earlier this year and give them a seasonal refresh. New visual. Cozy reference. Slight caption tweak. Done. Reminder: the algorithm is not showing your content to the same people every time. Reposting is not lazy. It’s smart. 2. Lean into seasonal, relatable content Everyone’s slowing down. Dressing warmer. Eating differently. Thinking differently. That’s your content lane. Behind-the-scenes moments. Holiday routines. Local traditions. Stories work especially well here and they don’t need to be polished to connect. 3. Let evergreen content do the heavy lifting If you have content that’s still relevant months later, put it on repeat. Blog posts. YouTube videos. Core ideas. Once it’s set up, it quietly keeps working while you rest. 4. Plan so you can actually rest Planning is not pressure. Planning is permission. A few intentional minutes now means you don’t have to “figure it out” later when you’d rather be offline. 5. Borrow inspiration (don’t reinvent) Look at what worked last year in your industry. Notice formats and themes, not copies. Adapt what fits your voice and your people. That’s it. No hustle. No heroics. Let your content run in the background while you enjoy the season, the food, the people, and the pause. Sometimes the smartest strategy is stepping away 💛 What holiday content ideas are you exploring this week? Share them below for inspiration — Stacey My CFO 🐾 approves of this message 👌

Let's give a warm welcome to @Sheylyn Maertz and @Helena Zebian . I’m really glad you’re here. This community is a work in progress, and that’s part of the magic. We’re building it together, with more conversations, resources, and support coming soon. For now, feel free to jump in and say hello,check out the Start Here section in the classroom. Tell us: where you’re joining from what you’re working on right now or what made you decide to join No pressure to be polished. Curiosity and honesty are more than enough here. Make yourself comfortable — and welcome to The Content Shift. 💛