Storytelling doesn’t have to be complicated.

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Watch how Doug talks about his Igloo cooler.

No fancy hook. No overproduction.

Just real moments and a product naturally woven into his life.

That’s what storytelling actually looks like.

And what happened after this video ....

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skool.com/the-content-shift

This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.

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