🪄 Fast Fix: If your posts feel flat or get lost in the scroll, don’t change the whole message. Just change the first line. Opening with a question or a clear, confident statement gives people a reason to stop, read, and engage. Example: “Social media isn’t broken. The way we use it is.” 💬 Caption prompt: “What’s a hook that’s worked really well for you lately?” Example: “Productivity isn’t about doing more. It’s about choosing better.” 💬 Caption prompt: “What’s one small choice you could make that would change your week?” Example: “Clarity doesn’t come from thinking harder. It comes from pausing.” 💬 Caption prompt: “What’s something you could benefit from doing less of?” Example: “You don’t need more motivation. You need more compassion.” 💬 Caption prompt: “What’s something you are being too hard on yourselves about?” Share below one post caption that you think could use a new opening line 👇

Short-form video is one of the most powerful discovery tools available right now. But repurposing short-form content without understanding how platforms interpret it often leads to frustration, wasted effort, or the belief that “repurposing doesn’t work.” In this lesson, we’re going beyond surface-level advice to explore: - Whether B-roll style Reels should be repurposed to TikTok and YouTube Shorts. - What actually changes between platforms (and why that matters). - A strategic method for repurposing without hurting reach or credibility. - When not to repurpose — and what to do instead This is not about posting everywhere for the sake of it. It’s about making smart, sustainable decisions with the content you already create.

Winter’s here. The lights are up. Your brain is halfway into holiday mode. And honestly? Good. You earned that. But your content still needs a plan so you can actually unplug. Here’s the nice list version of holiday content planning ⤵️ 1. Reuse what already worked You do not need brand-new ideas in December. Take your best-performing posts from earlier this year and give them a seasonal refresh. New visual. Cozy reference. Slight caption tweak. Done. Reminder: the algorithm is not showing your content to the same people every time. Reposting is not lazy. It’s smart. 2. Lean into seasonal, relatable content Everyone’s slowing down. Dressing warmer. Eating differently. Thinking differently. That’s your content lane. Behind-the-scenes moments. Holiday routines. Local traditions. Stories work especially well here and they don’t need to be polished to connect. 3. Let evergreen content do the heavy lifting If you have content that’s still relevant months later, put it on repeat. Blog posts. YouTube videos. Core ideas. Once it’s set up, it quietly keeps working while you rest. 4. Plan so you can actually rest Planning is not pressure. Planning is permission. A few intentional minutes now means you don’t have to “figure it out” later when you’d rather be offline. 5. Borrow inspiration (don’t reinvent) Look at what worked last year in your industry. Notice formats and themes, not copies. Adapt what fits your voice and your people. That’s it. No hustle. No heroics. Let your content run in the background while you enjoy the season, the food, the people, and the pause. Sometimes the smartest strategy is stepping away 💛 What holiday content ideas are you exploring this week? Share them below for inspiration — Stacey My CFO 🐾 approves of this message 👌

Let's give a warm welcome to @Sheylyn Maertz and @Helena Zebian . I’m really glad you’re here. This community is a work in progress, and that’s part of the magic. We’re building it together, with more conversations, resources, and support coming soon. For now, feel free to jump in and say hello,check out the Start Here section in the classroom. Tell us: where you’re joining from what you’re working on right now or what made you decide to join No pressure to be polished. Curiosity and honesty are more than enough here. Make yourself comfortable — and welcome to The Content Shift. 💛

Heyyyyy I'm creating a banner in canva which will be pinned to the top of my insta in 3 parts. This is the descriptions... 1st part Meet Shane & Kim, Studio SHIM, together for over 25 years. Kim left a secure corporate career due to mental health and in this change, they fully commited to their art together. Award-winning visual artists and live creators. Everything is made in house, bootstrapped, and intentional. 2nd part From murals in public spaces to immersive music and art experiences, workshops, and community projects, we transform spaces and bring people together. 3rd part Alcohol and substance free for almost 10 years, sustainable, and community focused, we give back, spark creativity, and leave a lasting mark ... On your walls and your heART. Interested in hearing changes, we're both generators.