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10d • 💡Content Ideas
The Stories That Do More Than One Job
Let’s talk story ideas (the kind that actually work everywhere)
Quick question before we get into this:
Have you ever noticed how some stories just travel?
You hear them in a post.
Then again in a Reel.
Then they show up in a talk, a podcast, or a client call.
That’s not accidental. That’s a good story doing its job.
If you’re an expert in your field, here are 5 story ideas you can come back to over and over, no matter the platform.
1️⃣ The moment you stopped doing the “right” thing
You know the advice everyone swears by?
The thing you followed because “that’s just how it’s done”?
Tell the story of when you realized it wasn’t actually right for you or your clients.
These stories build trust fast because they show discernment, not rebellion for clicks.
Prompt if you need one:
“There was a point where I did everything by the book… and it made things worse, not better.”
Use it as:
• IG Story
• LinkedIn Post
• Email opener
• Podcast anecdote
2️⃣ The problem you were solving wrong for years
This one hits if you’ve been in your industry a while.
Share the moment you realized the problem wasn’t what you thought it was.
Not because you were wrong — but because experience changed your perspective.
Prompt:
“For a long time, I thought the real issue was X. Turns out, it was Y.”
This works beautifully for teaching posts and thought leadership.
3️⃣ The client win that didn’t look like a win
Not every meaningful result comes with a flashy before-and-after.
Tell the story of a client “win” that wouldn’t impress strangers… but meant everything in context.
Prompt:
“This doesn’t sound impressive on paper, but it changed everything.”
These stories quietly attract the right people.
Use it as:
• Carousel framework
• Case study intro
• Thought leadership post
• Workshop teaching story
4️⃣ The decision that made things simpler, not bigger
If your business (or process) got better when you chose less, say that out loud.
Scaling isn’t always about adding.
Sometimes it’s about removing what wasn’t serving you.
Prompt:
“The turning point wasn’t adding more. It was choosing less.”
This one usually sparks great conversation in the comments.
Use it as:
• Reel or Short
• Newsletter reflection
• Skool/community discussion starter
• Speaking story
5️⃣ What you know now that you wish you’d known earlier
Not advice-from-a-pedestal.
More like, “I learned this the hard way.”
These stories position you as a guide, not a guru.
Prompt:
“If I could go back and tell my past self one thing, it would be this…”
Use it as:
• Evergreen post
• Highlight/reel series
• Email nurture sequence
• Pinned post
Evergreen. Always relevant.
🎤 BONUS: Using events (like the Grammys) without forcing it
The Grammys were on last night, and this is a great example of how to leverage events without doing the awkward “how this relates to my business” stretch.
You don’t need to comment on the event itself.
You borrow the theme.
Think:
• wins that surprised you
• moments that looked small but mattered
• decisions that went against the norm
• behind-the-scenes work people never see
Example prompts:
“Everyone sees the award. No one sees the years before it.”
“Not every win looks loud.”
“The best work often happens offstage.”
Same story. New doorway.
If you’re stuck on what to post this week, pick one of these and tell it simply.
No performance. No polish pressure.
And if you want feedback, drop your story idea below — not the finished post.
Let’s workshop the thinking first.
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The Stories That Do More Than One Job
skool.com/the-content-shift
This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.
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