Welcome @Ica van Eeden , @Fernando Nogueira , @Yuki Nakamura , @Ekue Kpodar , @Lesley Christine , @Stevie Deal , @Patrick McKenna , @Liisa Reimann , @Janet Wilson and @Shelly Randall to The Content Shift. So glad you're here. 💛 This space works best when you know where to land, so here's your quick tour: 💬 General Discussion — Big ideas, small thoughts, anything that doesn't fit elsewhere 🛠️ Platform Support — Tech, tools, algorithms, the "why is this not working?!" moments 💡 Content Ideas — Brainstorming, hooks, repurposing angles, prompts for when your brain feels empty 💙 Borrow the Room — Launching something? Need visibility or feedback? Borrow our collective energy ❓ Ask Me Anything — Strategy, business, content, mindset, the messy realities. Bring it all 💎 The Messy Middle — Doubt, burnout, "is it just me?" moments. Your safe space, no filter needed 🏆 Wins & Momentum — Big wins, quiet progress, "I finally posted." We celebrate it all This community works best when you: ✨ Share honestly ✨ Ask for help early ✨ Celebrate progress ✨ Support each other ✨ Show up as a real human Nothing needs to be perfect here. Connection over performance, always. And if you ever think "we're missing a space for ___" — tell me. This is our room. We build it together. 💛

Tomorrow at 4pm CST/3pm MST I'm joining forces with @Krista Brea on KDP Publishing Skool for something I think you're going to love. If you've written a book (or you're working on one), we're breaking down exactly how one chapter can fill weeks of your content calendar without starting from scratch or spending hours at your desk. Your book is already packed with stories, frameworks, and insights your audience needs. We're just going to show you how to actually use it that way. It's free. It's tomorrow. And it's the kind of session you'll want to show up live for. Drop any questions you want us to cover in the comments. What's your biggest struggle when it comes to turning your expertise into content?

Which are you? Batch or daily creator? Neither is wrong, I just love knowing how everyone's brain works. Drop your answer below!

Skool added a SAVE BUTTON!

- Reels just got extended to 20 minutes. Yep, they went from 90 seconds all the way to 20 minutes. Instagram is clearly coming for YouTube's audience, and honestly? That could be good news for us. If you have webinar clips, tutorial recordings, or any long-form content sitting around doing nothing — this is your sign to start putting it to work on Instagram instead of letting it collect digital dust. - You can now edit your Reels thumbnails directly in your grid. This one's small but mighty. Your profile grid is basically your Instagram storefront, and up until now you had way less control over how it looked. Now you can go back to posted Reels and update the thumbnail so your grid actually reflects your brand. Worth spending 20 minutes on. - Creator tools are now available to ALL public accounts. We're talking the insights dashboard, content scheduling, and access to trending audio — no follower minimum required. If you manage client accounts or you're just getting started, that's a pretty big barrier officially removed. Go poke around in your settings and see what's unlocked.