- Reels just got extended to 20 minutes. Yep, they went from 90 seconds all the way to 20 minutes. Instagram is clearly coming for YouTube's audience, and honestly? That could be good news for us. If you have webinar clips, tutorial recordings, or any long-form content sitting around doing nothing — this is your sign to start putting it to work on Instagram instead of letting it collect digital dust. - You can now edit your Reels thumbnails directly in your grid. This one's small but mighty. Your profile grid is basically your Instagram storefront, and up until now you had way less control over how it looked. Now you can go back to posted Reels and update the thumbnail so your grid actually reflects your brand. Worth spending 20 minutes on. - Creator tools are now available to ALL public accounts. We're talking the insights dashboard, content scheduling, and access to trending audio — no follower minimum required. If you manage client accounts or you're just getting started, that's a pretty big barrier officially removed. Go poke around in your settings and see what's unlocked.

Ok @Stacey Watts I feel like you are going to be proud of me for a moment. I decided to GET AHEAD somewhat, and print off a content calendar for my SKOOL community for april. I'm keeping it super simple and just going to aim to post 3x a day in my community but this will help me have a little theme consistency. My plan is to do a daily... - Engagement Post - Value Add Post - Sales Focused Post Let's see how this tracks for the month of April!

A few of you just found your way over from @Krista Brea 's community and I am so glad you're here. @Amy Serafin @Lara Knutzen @Suzie Zijlstra @Gale Bates @Janine Penny If you landed here because of her post about repurposing content and doing more with less... you are going to feel right at home. That's exactly what we're all about inside The Content Shift. Not more posting. Not more pressure. Just getting smarter about the content you already have. Krista and I are actually collaborating next month and I'll be sharing some strategies on how to take what you already created and make it work harder for you. So stay close because details are coming soon. But first, drop a hello below! Tell us who you are and what you're working on right now.

Okay so I've been doing a little spring cleaning in my business lately and honestly? It's been so satisfying. I'm talking outdated blog posts, old resources that needed a refresh, archiving content that just doesn't fit anymore... and yes, cleaning out emails that go back to 2020. WHAAAATTTT. We don't need to talk about it. 😅 And it got me thinking — do you need to do the same? I'm considering running a Spring Cleaning Challenge inside The Content Shift where we tackle this stuff together. Think: a structured, low-pressure way to finally clear the clutter from your content and your business. Would you be in? Drop a YES or NO below (or tell me what you'd most want to clean up!) 👇

What makes you hit follow on someone — like actually commit? We all have that moment where we go from "oh this is good" to "I need more of this." What tips you over the edge?