**This was our newsletter this week but we struggled to get it fully delivered thanks to some tech issues ... so here it is in case you missed it** 2025 was enormous for us at Book Launchers. We reorganized the company. We retired our Platinum membership, the very first service level we ever offered. Not an easy goodbye. We replaced it with a package - Author Essentials. We launched Author Launch Kit. We launched the Author Lab Community (hi! you're in it!). These were not cosmetic changes. They were foundational. They happened because publishing itself crossed a line this year. The old playbook did not just get outdated. It got run over. Books stopped being static. Audiobooks stopped being “just audio.” Platforms stopped being enough. So we changed too. If you have watched my end of year, looking ahead video, you already know this one feels different (I have it below if you have not seen it yet). I am not telling you to chase more reviews, produce an audiobook, or build an author newsletter (past years repeated recommendations). Those things still matter. But the bar moved. They aren't enough anymore. This year also gave us a front-row seat to something rare. We watched one of our authors, Jonathan Stanley, go absolutely hyper-viral. Over 100 million views. Coverage from every major news outlet you can name. The kind of lightning strike people talk about but almost never see up close. That did not happen by accident. It happened at the intersection of message, timing, and a publishing world that now rewards momentum in entirely new ways. Alongside that were bestsellers, speaking stages, media wins, and plenty of quiet breakthroughs that never make headlines but change lives all the same. And through all of it, you were here. Having an audience is a privilege. Whether that audience is ten people or ten thousand. Thank you for trusting us, for sticking with us through change, and for being part of this journey. Before we officially turn the page, a few important invitations and one very fun announcement are below for you

Just wanted to share a quick experience. For a long time I struggled with visibility, great book, very little traction. When I finally invested in real marketing support, things changed: - my audience started growing - my message became clearer - opportunities started showing up Big reminder: writing the book is only half the work. Momentum matters. If you’d like support with this, she’s the one who helped me, and I highly recommend her. You can reach her here: carolineharperliteracy@gmail.com

All, I am seeing a lot more em-dashes being used not just in books, but in everyday postings, including news-articles. I have been associating that with AI type output, but I know em-dashes have been used for a long time. Personally, I prefer hyphens, always have. But this brings me to my question - when is it appropriate, or by Chicago Manual of Style, to use em-dash or a hyphen? Thanks much.

As we head into the next few weeks, I’m curious...how are you approaching this stretch of time? Are you moving forward with any publishing goals, or giving yourself a well-earned reset and refresh? I’d love to hear what this season looks like for you. 🎆

Hi everyone, Wishing you all a warm holiday season (it's literally warm for those of you in the southern hemisphere!). I'm Balaka, author of a few books in English and Bengali, my mother tongue. My latest book, Poised and Prepared, is about empowering young women to fortify their physical safety and building awareness for building safer communities. I'm here to learn so much about marketing and becoming a paid speaker. It's an endless learning curve, and I'm energized to take small, consistent steps toward that goal. Wishing you all the success you're dreaming around your books. Warmly, Balaka