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Non-Fiction Author Lab

849 members • Free

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Author Business Accelerator

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38 contributions to Non-Fiction Author Lab
15 minutes premium calls
I'm wondering if @Shane Vigeant will be opening any slots in April? I see one in May. Thanks, so helpful! Reminds me how much I can get done in a 15 minute slot instead of procrastinating!
0 likes • 2h
Thank you Angela!
Hate social media? This video is ... FOR YOU :)
Happy Friday friends ... I hear this so often I made a video to address it: "I just need to grow my social media and the book sales will follow." I get it. It sounds logical. But I want to push back on that because I think it's sending a lot of great authors down a very slow, very frustrating road. I was listening to Don't Write THAT Book with Mike Michalowicz recently, and his co-host asked him how he managed to sell thousands of copies at launch. His answer? 18 years of networking. Not a viral TikTok. Not a perfectly optimized Instagram grid. Eighteen years of showing up, building relationships, and earning trust. That is the part few authors who have big launches say out loud. There is no strategy that works instantly. But social media is genuinely one of the slower ones, especially if you're starting from scratch. You're competing with full-time creators, AI-generated content, and algorithms that don't care about your goals. That doesn't mean skip it. There's real value in social media — I use it myself and I believe in it as part of a bigger picture. But it's an amplifier, not a foundation. And if it's your entire plan, you're essentially outsourcing your book's future to an algorithm. I made a video breaking all of this down, including the numbers behind where book revenue is actually growing right now. Dropping it here because I think it'll reframe some things for you.
2 likes • 2d
Very good reminder. I've reordered my priorities to favor podcast guesting and university library donations - two evergreen activities.
Need link for premium call please!
What is the link for the premium call now please. I can't find it. Thanks!
0 likes • 12d
Sorry I found it!
Amazon Ad question
Hi @Shane Vigeant thanks for the great advice during out 15 minute premium consult! I forgot to ask you if I should be advertising all three formats: ebook, paper and hardcover. Chat GPT had advised me only to advertise the paperback since it was at a good price point $20 and the ebook is only 2.99 (little profit). However Amazon had lowered the price of the hardcover to $31 so it is also affordable? Anyway, would you recommend staying with all three or should I focus on the paperback. Thanks for your expertise!!
0 likes • 12d
Thanks so much Shane - very helpful as always!
What stage is your nonfiction book in right now?
If you want some feedback from other authors and the Book Launchers team, share your book topic and your biggest challenge in the comments below.
Poll
55 members have voted
1 like • 17d
@Shane Vigeant ok thanks Shane!
2 likes • 17d
@Bruce Wayne I decided to use most of my photos and it took months and month and $$$ to get all the permissions. I have 300 photos in book published 10/2026. I don’t recommend what I did but like you I thought they were essential to the story.
1-10 of 38
Lora Arbrador
5
286points to level up
@lora-arbrador-8243
Artist, writer, nurse just completed manuscript: "Art & Love: My Life Illuminated in Egg Tempera." Manuscript now with designer for formatting.

Active 2h ago
Joined Aug 2, 2025
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