✅ Just hit #1 Best Seller in Strategic Management! 🎉 Hello Orange badge! 🧡 I used one important strategy from @Julie Broad’s book to do it. Something I’ve asked about here before. Any guesses as to which one it was???

Hey everyone — I’m excited to share that my latest book, The Cognitive Demo, is officially published. This book breaks down the neuroscience of how buyers learn and provides a step-by-step framework for creating high-impact software demonstrations. If you’re in sales engineering, SaaS, consulting, or any role where you present complex solutions, this may be useful. Key takeaways include: - Cognitive sequencing for modern demos - How to reduce cognitive load - Presentation structure based on learning science - Proven techniques for clarity, momentum, and engagement If you’d like to check it out, here’s the link: https://a.co/d/6s9JeAi

Hi all. Do any of you authors that do speaking engagements have any pro tips to minimize AV mess ups? Sessions would be for training 80 leaders during breakout sessions. I'm trying to decide how specific I want to be about: Mics Screens for PowerPoint or flip charts Workbooks and so on... My goal is to: 1. minimize tech issues and complications 2. deliver high value and engaging sessions without unnecessary noise and nonsense 3. provide empowerment, education and entertainment that sticks ( that's on me but if you've observed or experienced this- let me know- I have plenty of ideas however) Thanks!! And Happy Thanksgiving a little early.

Woah! Monday Win for ya! My Amazon Ads actually started selling books! 🎉 I've had them running for a while now. Not a whole lot of spend, and likely not optimized. Just basic, entry level Amazon Ads. This is all the while I've been interviewing agencies to actually manage the ads for me (and learning a ton from those conversations...) Anyway, the ads, running on auto-pilot basically, actually started selling some books. Which... is amazing! 🤩 And a great way to start the week!

With the Amazon Launch behind us for both ebook and paperback, wider distribution has now been coming online for Your Business Growth Playbook! IngramSpark moves glacially slow in approving things, printing, packaging, and shipping, BUT… they are the gateway to the entire book world. With my book now approved and setup for distribution, most anywhere you can buy books now has access to my paperback and ebook! Of note, you can now buy Your Business Growth Playbook at Barnes & Noble, and if you’re local here in San Jose, at my favorite bookstore, Hicklebees in Willow Glen! On the other end of the spectrum, it also means I’m in the big stores like Walmart and available for bulk purchase through BookPal! 🍏 If you’re an Apple person and buy your books on Apple Books, we’re approved and online with Apple Books. 🤓 If you’re a Google person and like reading your books through Google Play, we’re also finally approved on Google Play, too! 🇦🇺 Even some of the international stores are starting to make my book available, like Booktopia, Australia’s home for books!