Small Skool Big Money - $101k in sales

Kevin K-woww Nguyen

1d (edited) • Share Your WINS!

Just wrapped up a campaign where we did over 6-figures in sales in 12 days.

I’ll break down what worked for my partner and I below. Feel free to ask q’s and I’ll do my best to answer them.

Partner is in the real estate niche and we’ve been working with each other for a while now.

@Travis Sago

knows who this gem of a person is.

GREAT partnership where we bounce ideas back and forth and love that he’s got a team that can support too.

At the same time he just lets me do what I do best as an operator while he delivers, fulfills, and gets his clients amazing results.

So we had this idea after seeing some other people have success with 3 and 5 day virtual events.

I mapped the entire process from how they promoted it. How they framed the pitch. How they got people into sales convos. Etc.

Most of those challenge funnels drove people to a sales call. Which can definitely work… but we don’t wanna manage a sales team. My partner didn’t want to get on sales calls either. So we decided to tap instead.

I also noticed they lacked some “mojo” in how they run their sales process.

So we tweaked and adapted some parts. Honestly, wasn’t sure how it would work out… but we always start with a TEST!

No ads either. We started off with just his email list and social media.

Not TOO big of a list either–only 500 opens.

His Facebook profile had a bigger audience.

We drove everyone to a short registration page on Clickfunnels THEN to a Skool group. By the end of the pre launch we had about 300 people inside the Skool group.

As we were getting people registered we were planning out the 3-day challenge presentation. What to say, when to say it, the psychology, energy, all of that.

The ONLY way for people to attend the 3-day challenge was to join the Skool group.

Day 1: Sell the opportunity, destroy false beliefs, and build excitement for the framework

Day 2: Teach the PLAN at a high level and begin soft pitching the offer

Day 3: Destroy limiting beliefs, make the full pitch with value stack, and point people to the T1

That’s high-level of how we framed the 3-day event. I can go into detail next time on the entire content strategy. I got a lot of the ideas watching Iman and Jason’s 5-day challenge. Transcribed all the videos, put it into AI, and created a presentation bulleted list.

After that we ended up doing a lot of back and forth over Zoom on the presentation, which I enjoyed.

I also told people that we would REMOVE the replays in 7 days so that it would push people to watch the replays. This was KEY.

On day 3 as we got to the “pitch” we invited people to the offer and join an exclusive group of 20. The call to action was to get people to click on the pinned POLL inside Skool.

[Heck yes, I’m IN] - 22 people

[Sounds interesting, I want more deetz] - 36 people

[Nah, kick rocks] 0 people

On top of that, a lot of people just commented under the post and said they were interested.

So, a LOT of hand raisers.

The following week we essentially did a Rainmaker campaign driving people to the pinned post. The emails as well–they had to join the group to get more info.

IMO…

Closing in the DMs > closing in the email inbox

…Because:

It’s quicker
It’s more fun
You get better responses

Sales started to flow in. Zero sales calls.

Leads were SUPER warm because the 3-Day challenge essentially warms people up and gets them SUPER closer to the hole… if you do the 3-Day presentation right.

One of the big mistakes people do is OVER TEACH. That’s a big deal killer. The way we did it people had FUN and 99% of the people stayed throughout the whole presentation.

But since my partner crushed it on the presentation it was like tapping on steroids. We got easy IM IN’s.

It did start to slow down mid way through… so we decided to do a surprise hangout virtual call with the people inside the group. The goal was to deal with objections and tell stories that destroyed limiting beliefs:

I’m not sure if this will work for me
It’s too much money and I’m scared of risking it
I don’t believe I can do it
Etc

That was huge, and got a lot of people off the fence.

Another hack was after DM closing someone I’d ask them to write a Skool post that they just paid.

"I JUST JOINED THE [PROGRAM NAME]"

Then I'd count down how many spots were left.

“15 spots left…5 spots left…” and so on.

This created REAL URGENCY that they could ACTUALLY see. As a matter of fact, I had people DM me asking if I could hold their spot so that they could move funds. I even had people that previously said I’M OUT to I’M IN.

We sold out in 12 days after the 3-Day Challenge. 7 Days before the deadline. As we sold the last spot we actually had MORE people reach out to us if they could pay for a spot. We decided to turn them away and stick to 20 seats.

Here are some of the numbers I can share:

Price point:

$4800 pay in full
$1900x3 months
$1000x6 months (offered for a limited time)

Revenue:

$101.6k sales
$67.5k collected
12 PIFs, 8 on payments

Show up rate:

Day 1 - 125 people
Day 2 - 90 people
Day 3 - 80 people
BONUS Day 4 - 40 people

Timeline:

1 week of pre launch to organic (email and social)
3 day virtual free challenge
12 days to sell out 20 spots

My partner and I both think that we could probably run this again to his audience and still get great results, which we probably will. We’ll probably run some paid ads too.

Hope you enjoyed reading this breakdown.

Lmk if you have some questions. I’ll try to answer but gotta respect my partner and leave certain details out.

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