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🎥 Recording is up — my LIVE with Sebastian Jara (The Perfume Guy)
This past Saturday I sat down with Sebastian Jara, aka The Perfume Guy, for a great conversation about all things fragrance — and the festival he's bringing to life, ScentFest SF 2026. If you missed it live, the full replay is ready for you! ▶️ Watch the recording here: 👉https://drive.google.com/drive/folders/1JJH9gQXVO5rL1xiy0FsauqnSpBpeOIUw?usp=sharing About ScentFest SF: The first big consumer fragrance festival on the West Coast — and year one. 🏛️ 75+ fragrance houses from around the world 🧪 Meet the founders and perfumers behind the brands 🎤 Panels, workshops, and special experiences 🕰️ The Osmothèque is bringing 25 historically significant fragrances that are no longer widely available — basically scents you can't smell anywhere else in the world 📍 Fort Mason Center, San Francisco 🗓️ June 26–28, 2026 (noon–6pm) 🎟️ Tickets available now: https://scentfestsf.com And if you want to meet me in person — I'll be wandering the festival all weekend on June 26–28. Come find me and say hello! 🔥 - Antonio
🎥 Recording is up — my LIVE with Sebastian Jara (The Perfume Guy)
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Why Join RMRS Premium?
I’ve stacked so much value into RMRS Premium that seriously it’s a no-brainer YES decision to join. https://www.skool.com/rmrs/plans The details? - Monthly Q&A "Inner Circle Mastermind" LIVE Calls with Antonio & Expert Guests - Access To 6 Micro-Courses Designed To Level Up Your Image - Access To The Monthly Challenge & Prize Eligible - A Man's Guide To Style Course & Dress Like A Man eBook - As a Patron the "activity" requirement doesn't apply to you. Thank you for your support! - The Style System ($1,000 Value) a proven step-by-step program to transform your image - Premium "White Glove" DM support to help you buy the RIGHT clothing at the BEST price - $1,000+ in Discount Codes at your favorite retailers (Save $$$ building your wardrobe!) - Invite To LIVE Event (Dallas, Oct 2026) Click here to join us - https://www.skool.com/rmrs/plans
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What Style Choice Shouldn't Matter But Still Bothers You?
I'm watching the World Cup match featuring Mexico and South Korea, and keep finding myself cringing every time the South Korean head coach is shown. The problem (which shouldn't be a problem)? He's wearing a polo shirt with all the buttons buttoned... I don't know why, but I can't stand seeing a polo shirt with all the buttons buttoned. It's worse, to my eye, than a tailored jacket with all the buttons buttoned. I honestly have no idea why it bothers me so much, but it does. So, what say ye? What style choice - or choices - bother you that really shouldn't?
Here's a Thought
"Don't let your reflection on the whole sweep of life crush you. Don't fill your mind with all the bad things that might happen. Stay focused on the present situation and ask yourself why it's so unbearable and can't be survived." -Marcus Aurelius
I Used to Think Style Was for Other Guys. Then I Realized Something.
Honestly? I spent years wearing whatever was clean and hoping for the best. Graphic tees. Baggy jeans. Sneakers with more miles than my car. I told myself style didn't matter. That it was shallow. That "real men" don't care about that stuff. Then one day, I caught my reflection in a store window and thought Would I trust this guy with my money? With my time? With anything important? That hit different. Here's what I've learned since then Nobody's asking you to look like a magazine cover. But paying attention to a few small things changes everything · Clothes that actually fit your body (not too tight, not swimming in them) · Shoes that aren't falling apart (clean sneakers count) · A haircut that works with your face, not against it None of that costs a fortune. It just costs attention. This week, try this with me Pick one thing you've been ignoring. For me, it was my shoes. I polished them for the first time in months. Felt ridiculous doing it. Felt amazing wearing them. Comment below what you're fixing. Even if it's just trimming your nails or ironing a shirt you always skip. We're not trying to be anyone else. Just trying to look like the best version of us. 👇 What are you working on?
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