We aren't talking about AI optics in the buying decision
Salesforge is the only company I have seen do this ⬇️
On their pricing page, they clearly delineate the “human path” and the “AI path” and have pricing packages for each.
They charge a premium for the AI agent. $499/m vs. $80/m for their top “human” package.
Part of this is a growing trend we see in the data around high WTP (Willingness to Pay) for AI capabilities that solve for specific jobs.
But it's not just about the functionality.
It's also about the optics.
Venture-backed brands looking towards their next series not only want the functionality but they want to tell a story of how they are using agentic software as part of their scalable growth playbook.
Enterprise organizations don’t want to be left behind. Pressure from the top is high to deploy more agents to solve different organizational pain points. The teams that best adopt and execute agentic software into the organization's processes are rewarded and given more resourcing.
Even if many of the agentic tools require meaningful human oversight today, the idea that the tech can learn and evolve with your team, and ultimately be highly scalable, is an investment many software leaders are eager to make.
What do you think?
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Casey Hill
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We aren't talking about AI optics in the buying decision
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