13d • 🔔 Wins
The 3‑Step Play That’s Quietly Filling Calendars From Facebook
Still wondering what marketing channel to use?
Here’s the marketing play we’ve run for 3+ years and same one that guys like & are using:
Step 1: Steal the Before & After Ad from "Facebook Flywheel" training
Blake literally said, “I’ve never run a successful ad before.”
He copied William Swingle’s ad, plugged it into the Facebook Flywheel training, and in 12 days (in the middle of winter):
- 26 leads
- 3 estimates done
- 3 more booked when snow clears
- 13 qualified leads waiting on estimates
Why it works:
- Call out the right people:“Hey [County] landowners…”
- Show the BEFORE: “Does your property look like this?”
- Show the AFTER: “…and you want it to look like this?”
- Your FACE on camera, 3‑second hook, simple pan from brush to finished.
$50/day budget: ~1–2 leads/day (season dependent)
If you’re spending >$100/lead, your video / hook should be reviewed.
A Facebook page + video ad gets you in the game.
Step 2: Be Savage About Speed‑to‑Lead
the winners are the ones who call the leads FAST
Stryker guys say the same thing...
went to Stryker event last weekend (1–10M home‑service businesses)
same message from
The best companies call leads FAST
Treat every lead like they’re ready to buy right now
Here's what to do if you're a Solo operator:
- Phone in pocket, notifications on.
- Lead automation comes in while you’re in the machine → kill the throttle, hit call.
- Script:“Hey, it’s [Name] with [Company]. Saw you reached out about land clearing. I’m on a project right now but wanted to jump on this quick. Give me a quick overview of your property…”
You’re not “bothering” them. Speed is the service.
Step 3: Book the Site Visit & Prove You’re a Pro
did 30k+ his first month as an owner‑operator because he:
- Called leads instantly
- Booked site visits fast
- Showed up with a printed checklist on a clipboard
He asked real questions (septic / leach field, access, slopes).
Homeowners see a 19‑year‑old with a checklist and think, “This kid is more professional than the other guy who's winging it.”
That’s how you:
- Get the job at your price
- Get 5‑star reviews
- Reduce the customer shopping other competitors
If you’re stuck asking “should I pay for ads?” the answer is:
- Run the before/after Facebook ad from the Flywheel training
- Call every lead immediately
- Book the site visit and use the checklist
Run this for 30 days before you decide Facebook “doesn’t work.”
Then come back with your numbers
Want me to review your ad & give feedback this month? (March '26)
Post a direct link to your ad, comment FEEDBACK, & tag me
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The 3‑Step Play That’s Quietly Filling Calendars From Facebook
Leaderboard (30-day)
1
+150
2
+128
3
+90
4
+81
5
+77
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