Through better marketing and raising my prices (thanks Austin!) I just went over $200k of jobs on the books and I'm only booked up half way into September! Last year I grossed $208k for the whole year! I'm thinking I could make it to $270k this year!

I'm finally running out of the business cards I've been using for many years. The old cards had a whole array of services on them but now that I'm primarily doing forestry mulching I wanted a card that reflected that. Here's what I have so far (front and back) and I've been staring at them for so long now I'd love some other opinions. Any and all criticism/critique is welcome.

This might seem like an odd question but how is everyone defining these too? Forestry Mulching and Land Clearing? Differences from one to the other in your market?

Here's what I've figured out about making good before/after photos: The best before and after photos are as identical as possible, showing only the transformation. When people have to compare other details to see if it's really the same scene it takes away from the potency of the before/after. - At the beginning of a job day, take a photo from a specific spot, make sure you figure out how you'll find that spot again at the end of the day. Keep in mind that forestry mulching work will drastically change the landscape and you might have trouble finding it again. Mark the spot with a stick or something so you can stand in the exact same spot again for the after photo at the end of the day. - Try to choose a scene that will showcase the transformation, ex. brush hiding a building that will be obvious after the work is done, the more chaotic the before photo the more dramatic the after will seem. - When you frame the before photo, take note of some large tree or something else that will remain in the after photo, use this to frame your after photo as close to the before as possible - Make sure you take the photo in landscape mode (phone turned sideways). I tend to also use the widest zoom setting available on my phone, this captures a wider scene. - Having your machine appear to one side of your after photo is a nice touch sometimes, I think it gives a "I did this" vibe. Make sure it's not stealing attention away from the transformation - Combine the before and after photos into one photo. I do this on my phone with Pixlr. It's free and easy enough to use. I choose no borders and no space between the before/after photos. I use the square image format because it has space for 2 landscape photos, before on top, after on bottom. - Do this on EVERY JOB. Post the before/after to IG/FB at the end of EVERY DAY. I also shoot some before/during/after video to post a reel of each job as well. EVERY. DAMN. JOB. My IG has tons of these, feel free to ask me questions if they come up.

Hey guys, quick thought for those of you running Facebook ads right now... In the western U.S., spring is weird. One day it’s sunshine, next day it’s snow or cold rain. What I’ve learned over the years: weather changes people’s buying mindset and their willingness to click or call. Last week, our lead volume dropped (but we had light snow & overcast multiple days in a row) Early on, I would’ve freaked out and started changing ads, budgets, audiences, everything Now I know better. Most of the time, nothing is “wrong” with the ad. The market is just not in buying mode that week. When it’s snowing, raining, or overcast, people are thinking about inside projects, not outdoor projects. When the sun pops back out and the ground firms up, they remember the trees, brush, and acreage they’ve been staring at all winter. And like clockwork, the leads come back when the sun starts to shine again. So if you’re in an area that’s flipping between cold and warm right now, don’t panic on the slow weeks. Meta (Facebook) doesn't like it when you switch the campaigns "on" & "off" Moral of the story? Don’t burn a good ad campaign because of a bad weather pattern. Be patient. Let the season turn, then judge the ad performance. The sun came back out here and like normal, our leads snapped back to baseline without me touching a thing. Hope this saves a few of you from nuking good campaigns just because you had a slow 5–7 days due to weather patterns