The social circle funnel
Jul '23 in 💬 General discussion
The social circle funnel
When building a social circle and knowing what events to invite people to there are many similarities to a marketing funnel.
This is how I see it:
Events can be broken down into the following categories:
👉 Top of the funnel – An event that has a high value or desirability to it due to things such as its exclusivity or status E.g. Boat party, Babes in Toyland
👉 Middle of the funnel – Part of the value of the event is the actual event and the other part is you being there E.g. Comp table at a club, drinks at a cool bar
👉 Bottom of the funnel – You are the event. People are coming because of you E.g. Board game night, drinks by your pool.
Note: How the person that you invite categories the event is going to vary depending on them and their desires, so this needs to be considered.
Next is breaking down the prospects/people:
🙌 Top of the funnel – Someone you have not previously met before or only had a brief interaction with.
🙌 Middle of the funnel – Met them in person before and had somewhat of a connection
🙌 Bottom of the funnel – Have met several times and they feel comfortable doing things with you
Note: Where a person falls in this funnel will vary as well. Having a boss IG and IG stories definitely helps with this process though.
Based on how I classify the event and the person will then impact what things I invite them to.
E.g.
For top of the funnel events I would invite people from all levels of the people funnel as everyone will want to go to these events.
For bottom of the funnel events I would only invite bottom of the funnel people. You can invite other funnel people, but typically you will see a much lower response rate for this.
Hope this little breakdown made sense and added some value
Let me know if you have any Q’s
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