4d • General discussion 📣
Blaming your subject line? Wrong problem. ❌
Stop blaming your subject line.
Your cold email copy isn't the problem. Your LIST is.
The variable 90% of people skip: company size.
A 5-person startup and a 50-person company are completely different buyers. Same email to both = you're leaving half your pipeline on the table.
Here's how they break down:
Small companies (under 10 people)
- The founder feels the pain personally
- Lead magnets actually work
- Education-first content moves them to reply
Bigger companies (20-50+ people)
- They don't care about your free thing
- Lead magnets lose effectiveness fast
- Their only question: "Is this person the right one to solve my problem?"
One is a value game. The other is a credibility game.
You can't fix a targeting problem with better copy. Period.
What's the company size breakdown on your current outreach? 🧠
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Blaming your subject line? Wrong problem. ❌
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