Today, I had my second meeting with a potential client, and I want to share what happened. I started the meeting by greeting him and asking, “What is the biggest problem you are currently facing before I walk you through the strategies?” He replied, “We don't have any problems. We are just starting out.” After hearing this, I got confused because I had prepared an entire document with strategies, numbers, and everything I wanted to say. I didn't know how to continue, so I left the call. Then I thought I could still talk to him about his ad creatives, so I rejoined the call. He asked what happened, and I told him the call had dropped. This time, I started with confidence and said, “I'm here to show you a strategy you are not currently testing that could help improve your CPA.” I suggested adding a Subscribe & Save option, but he said he personally doesn't like Subscribe & Save. Then I suggested adding an email popup to his website to collect visitors' emails. He replied that they were already doing this through their loyalty program. I told him, “You are thinking from your personal perspective, but I'm thinking like a marketer. It's not about what you personally like or dislike. It's about testing strategies that can help your business grow.” Then I walked him through the strategy using my CPA calculator to show him how it could help his business. I asked him about his current Facebook CPA, but he said that information was confidential. Then I asked about his processing costs, and he said those were confidential too. I said, “No problem. Let me assume some numbers and show you how this strategy could work.” I used estimated numbers in my calculator and explained the potential results and how the strategy could help improve his CPA. And then he said these are assumed numbers then i say yes if you give me your real numbers i can tell you what exactly this do for your business. After that, he said, “I have your email. If I need anything in the future, I will contact you.”