I made a prompt to use to come up with some ideas for your own version of Spotify Wrapped! Give it a whirl and let me know how it does! Remember the more specific you are about your audience, the better! 👇 Spotify Wrapped always takes off as a viral moment on IG, with brands picking it up and creating their own versions of it for their audience. I created one for graphic designers yesterday and it's going ham! You can see it here! (I screenshotted my own Wrapped IG story and edited it in Illustrator) "Hey ChatGPT, let's make a '[Your Profession/Audience (eg. graphic designers, peloton addicts, adhd'ers] Wrapped 2023'! I want you to come up with 10 funny and highly relatable stats or highlights that would resonate with [your specific audience]. Think along the lines of [profession/audience] common quirks, inside jokes, or typical experiences we face. The idea is riffing off the vitality of "Spotify Wrapped" on Instagram each year. You should include far-fetched numbers to up the hilarity. Here are some ideas to get you started: The number of times we [a common activity or situation in your field/hobby]. How often we encounter [a typical challenge or funny situation]. Our favorite go-to [tool, resource, or habit] this year. The most overused [phrase, tool, or trend] in our field. A humorous take on how we handle [a common scenario or task]. These should be suuuuper relatable to my audience. They should see it and die laughing because they're like omg, that's so on point!" -- Share your results here or tag me on IG @thebemusedstudio if you use it so I can see how it did!
I've just published a 2-part series for you about how I structure and plan my work weeks and schedule as a business owner and creator. The videos show my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps” (just simple Google Docs). Part 1: How I Plan My Work Week & Schedule (video walkthrough) Part 2: FAQs About My Work Week & Schedule Watch the videos and ask your questions/share your insights in the comments below 👇 Enjoy!
I just published a new 20-minute video training, called Profitable Models for Recurring Revenue, watch it here now! This video is a sneak peek from directly inside our Monetize paid community and curriculum (which includes a FREE Skool software subscription when you join!) I wanted to make this video available to answer the question posted in here, "how can I learn more about which business model will work best for me?" 📼 WATCH IT HERE: Learn about different models for monetizing as a creator with your own offers - the pros and cons of subscriptions vs one-time purchase products, examples of both, and how they can work together. In this video: - The two core models for monetizing with your own products as a creator - Why creators should have at least one revenue stream that they own (other than sponsors or affiliates) - The difference between selling one-time purchase products and recurring revenue subscriptions, and who is suited to each - Examples of each for different niches - How to combine both of these models into one powerful ecosystem - Choosing the model to start with that fits your personality and goals 📼 WATCH THE TRAINING HERE Enjoy and comment when you've watched the new training! Ask any questions below in the comments 👇
I just spent 5 minutes sending a message to my assistant. She will then do a task that would have been annoying for me and taken an hour or two. It's as good as done, and I can do the next thing. EVERY TIME she does things for me, I feel like I need to celebrate! I believe with all my heart, that I need to spend the bulk time upgrading my mindset and sharing the best that only I can within my business. If I spent the bulk of my time doing admin tasks, that would be impossible! Do you have an assistant? What do they do that makes your world THAT much better?! EDITING to add the hashtag for this challenge!! #fearlessceochallenge
I just finished recording a podcast episode inspired by a question that one of my new Skool community members asked. My community is for multi-passionate creatives and we tend to have a TON of ideas all the time which can make it difficult to prioritize— and if you don’t have clear priorities in place, goal setting can feel intimidating and confusing all at once. I gave several tips for how to approach goal setting as a multi-passionate in the episode that I recorded, but my absolute favorite tip was the concept of MICRODOSING YOUR GOALS. I microdosed using psilocybin mushrooms for a year before I became pregnant (then I stopped for the safety of my child). The impact that it had on my mental health, creativity, focus, and overall well-being was profound. As soon as I stop breast feeding I intend to start again! How does my microdosing experience relate to goal-setting? 👇🏾 Well, on the days that I microdosed, I wasn’t going on a psychedelic trip and staring up into the clouds as I felt my mind opening. 😵💫 In fact, the effects were VERY SUBTLE on the days that I dosed. What wasn’t so subtle was the compounding effect that microdosing had. 🤯 So if your goals are feeling intimidating, overwhelming, or unapproachable— consider taking the microdose approach. Choose one tiny action that you can do each day that might not feel like much in the moment but will have a compounding effect over time. 🍄 Cute analogy right?! I’m kind of obsessed with it haha. I even made a graphic to go along with it that I’m going to share with my community once the episode drops. (Attached here!) I can’t wait to release the full episode in a few weeks! It’s the first one that I’ve recorded since launching my community and it felt really good to know that I’m answering a question that’s top of mind for them. 🥰 Would love to know how this concept of MICRODOSING YOUR GOALS lands for you, too!
If you’re running a Skool membership, something that was a block for me actually turned out to be a kind of good thing after I found the workaround, It’s to do with automations. So when something unlocks for a member as they level- up, I wanted to be able to tag them, and then be able to add them to an appropriate funnel/sequence, to send emails, to a related offer, onboard etc. That zap doesn’t exist though, so what I did was really quite simple. Instead of adding all my unlocked items into Skool, I keep them in my ThriveCart learn, (no need to move things over or duplicate it in places - Hello time saver!!) Then inside the unlocked course, I include a link to the checkout of in thrivecart, and a 100% off discount code for them to use (as well as thank you’s and other information about what they’ve unlocked.) My ThriveCart has been setup to tag people in my ConvertKit depending on what they buy, which triggers sequences etc. So now, as people get rewarded with things, I can choose what happens. Doing it this way gives me heaps more control too. I can put time limits on access (eg one of my unlocked courses has a 1 month container). So even though they’ll still have ongoing access to the unlocked level in Skool even after the 1 month is up… automatically their access to the course is removed via ThriveCart. This was also a win for me because my signature offer is in TC and I don’t plan to move in Skool. So apart from convenience and automations now being able to be used, it also means if someone logs into my thrivecart, everything they have access to is in one place and they can go in and out of everything in one spot without confusion about where anything is. I hope this helps someone looking for workarounds too ❤️ (PS: I officially soft-launched my Skool today 🎉 🙌🏻 this currently me ➡️🍷)
In this video we talk about lead generation, audience building, and driving traffic to your offers. Watch the new training here, it's action packed and only 15 minutes! Lead Gen is an ongoing commitment in your business. You have to fuel your sales with lead generation. You need ongoing audience building strategies. That's the reality of growing a business! I’m sharing my super minimalist approach to audience growth in this short and sweet training video. In this video: - You can either pay with your money or your time to grow your audience - How I grew my audience as a newbie in 2015 vs. now - How collaborations and joint ventures helped me grow my audience quickly as a beginner - My transition from relying mostly on paid ads for a few years to more organic methods in 2023 - A simple 3-part approach to marketing and lead generation - The difference between a Nurture channel and a Visibility channel and why you need both - My simple podcast workflow from google doc to recording to publishing with zero editing (takes less than 2 hours per week) - How I repurpose my podcast outline into emails, blog posts, and more - How we added hundreds of new qualified email subscribers to our list by strategically giving our low ticket products away for free - Leveraging low ticket offers into lead gen (generosity = more sales!) ✅ After you've watched the video, ask your questions and share your thoughts in the comments below this post!
How do some creators seemingly just blow up out of nowhere and start getting millions of views and subscribers over night? Well it’s pretty simple actually. They’re using a 4-Step-Framework in their videos and I go into depth on how they’re doing it. Check it out out below ⬇️ ~ https://youtu.be/KygzDnpVkCg?si=I8943HER-EBkxnEk
Affiliate marketing is one of the best ways to go if you are brand new. This is how I paid back my education loan and moved to a tropical island back in 2018 🏉 So here is a simple way to understand it (Skip this section if you already know) You refer to a product and earn a commission when people you refer to buy the product. So you do the marketing, the company delivers the product, and You make a commission 💰) Simple, right? --- But how to do it? What is the right way to promote products without getting overwhelmed? So, let me share a simple method: I call it the ACP strategy. But before I get into it, let me tell you the truth first... Most people don't want to hear the truth. They are looking for quick hacks. And this post is not for them. It is for you—someone who is willing to put in the efforts that are needed. Let me present a ridiculously simple method to make $10k/mo as an affiliate. 🕯️ Audience: Start here. Pick a platform and build your audience. That is right. Take a channel and start publishing your content so other people can find out about you. I recently launched a Free 90-day content challenge inside my Community that helps people kickstart if they are still on the fence. Make videos every day for 90 days, and you have been transformed from a consumer to a creator. 📌 Community The audience without Community is not of much use. It is useless if people don't TRUST you. So here is what to do... Build your Community. That is right. Mariah has done it amazingly well. I love this Community here and Monetize. Now it's time for you. You must build a community and let others trust you naturally. Makes sense? And this leads us to the third part of the game. 💰 product: Once you have a community and you are consistent with your audience-building work, this time to make some money... (baby) You will not make money if you have nothing to sell. ✅ Sales = Income. No Sales = No Income So, how do you find affiliate products to promote?
If you’ve been publishing content on your website that does not perform well and brings zero results, it’s time to approach it differently. Creating a content writing plan is an effective strategy I always recommend to content creators and my clients. Even saturated niches have easy-to-rank keywords with business potential. It’s your responsibility to discover them! With a content plan, you’ll know exactly what content you should create for your site and prepare the required resources in advance. See what it looks like for my website and how my website traffic grew in one year in the screenshots below. 👇 Here is my 8-step process for 12-month content plan creation you can replicate: 1. Keyword research (from 1 week to 1 month) 2. 12-month content writing plan creation (up to 1 month) 3. Content brief creation for the target keyword 4. Outline creation 5. Content writing 6. Editing 7. On-page optimization 8. Publication My detailed guide to niche keyword research and content plan creation is here. I know it’s a lot of work, but it’s worth it since it will help you discover and focus on easy-to-rank keywords with business potential. Let me ask: Do you have a content writing plan for your website? 🤔
I’ve seen multiple articles and social media posts saying website owners can rely entirely on AI tools for content creation and optimization. It’s not true! Don’t trust everyone and everything you see on the web. There are many speculations around AI since this is a new topic. Therefore, I encourage you to think critically when someone gives you unsolicited advice. Before publicly sharing my opinion on AI and its impact on SEO, I experimented with Bard and ChatGPT-generated articles on my website. I’ve also tracked AI content performance on my client’s website — a B2B agency. In a nutshell, there are pros and cons of using AI for website growth. If used carefully, it can help you speed up your work. However, you should also be ready to face the consequences if you use it for rankings manipulation. The following are my proven-to-work methods that will help you increase your site’s traffic with AI.👇 1️⃣ Content generation Here is how I implement AI-generated content in every article on my website: ✔️ Write definitions. ✔️ Tool descriptions for product reviews. I write many creator tool reviews, where every article starts with an SEO question: “What is X tool?” Instead of looking for facts and writing descriptions myself, I use AI tools to do it. ✔️Pros and cons. If you need to write pros and cons but don’t have enough expertise to do it yourself, you can use AI for it. Based on my experience, the answers are accurate most of the time. ✔️Write FAQs. If you add a frequently asked section to the article (I highly recommend it), you can generate 150–300 words responses. This is what I delegate to AI. What’s left? I add my expert opinion, quote reliable external sources, and share my expertise and case studies. This adds value to my content and makes it unique. Moreover, it helps align my content with Google’s E-E-A-T (expertise, experience, authority, trust) content quality rater guidelines. 👉 See attachment #1 to check my website's performance and how it changed after the recent Google algorithm updates.
Who is in your dream 100? Are you ready to take your business to the next level? Well, have no fear because the Dream 100 strategy is here hope you like it? And let me tell you, it's not your typical boring business plan - it's actually pretty fun! First things first, let's figure out who your ideal clients are. Do they have big budgets so can afford to spend big, or are they growing companies that have been growing well but might need a little push to seal the deal? Once you've got that figured out, it's time to dream big! It's your dream 100 after all. What kind of product or service are you looking to sell to your ideal clients, will you be looking at getting them in your pipeline with a low-cost sale initially or maybe a free incentive or a lead magnet? Then you'll be in the position to upsell, cross-sell, and even down-sell your other services and products. Are you Dream100 clients online only or do they own physical premises that you can visit? Now, here's where the magic happens it's what makes the Dream 100 strategy work. It's called the Pareto principle. We focus on a small group of ideal clients who can really take your business to the next level. You don't waste your time and resources on the rest. Keep in touch with them here and there, but don't go crazy over them. Instead, put your energy into getting the attention of the dream 100 clients that you really want. And guess what? You don't have to do it alone. Get some influential people to try your product or service and use their name to your advantage. It's all about that authority or social proof. If you already have testimonials from clients like your Dream 100 you can use those to enhance your authority as the expert in your niche. So this is where the pedal hits the metal. Pick 100 clients that you really want and make it your mission to get their attention every month. It's like a game! Even if none of them buy from you right away, you'll still be on their radar. And the best part? It's super cheap!
For those in the group who are HSP’s and struggle with organization or ADHD, the Due App is an amazing compliment to keeping me organized with “Following Up” on things and getting back to projects and clients that are on a required timeline. It is a paid app, and the repeating reminder can sometimes get annoying, but you will get everything done!!! I use it daily so far, especially for finishing things, remembering to upload videos to my community (replays) etc and admin tasks that tend to be left behind!
Hellooo! I have a content library that acts similar to a private podcast. It’s where clients in my program ask questions and I record answers and put them into a reference library. However it’s in a learning platform laid out in like lessons, categorised by topics/modules etc. I did consider a podcast, because as an avid podcaster myself, I find it easier to just put it on while I drive and let it play. But in the end I opted for a course layout this vs a podcast for a few reasons…. 1. Because of being able to categorise as it grows 2. The ease of the automated access, so no manually having to add people or remove people - That kind of thing gives me anxiety trying to remember all the daily tasks so avoid it as much as possible. 3. I add the audios as videos with captions incase people want to read along (I’m neurodiverse and know myself and others often learn better if I can hear and read at the same time) 4. It’s another recurring expense that I don’t necessarily need to have, as keeping it in my course platform isn’t any additional $$ But I just saw a comment on a video Mariah shared in Monetize, where someone asked if she could add it to the private podcast. Despite it being in a course library where the audio could be played similar to a podcast… it was still requested to be added to the podcast. And it stuck with me. I know something is niggling in the back of my mind about it because every time I add something into it, I think about the podcast concept. It keeps showing itself to me for a reason. So I wanted to create a discussion about this, and I might even chuck a poll below, to see what your preference is and why. If you run anything like this in podcast vs library format, is there anything that can help with my pain points of why I’m not moving to podcast? Because I do want what’s best for my clients, and if I hear even more reasons to make the move out of what I’m doing, I’ll really consider it. (Side note: I'm putting this in the value bomb category in the hope the comments in here become a value bomb for others, but feel free to move it if the post... well, bombs... )
Are you missing hidden opportunities to get FREE or low-cost marketing? I find that business owners always assume that they will need to pay to advertise everywhere but often some of the best opportunities are actually available for FREE or potentially you could even get paid for them. Trade journals, publications, and local newspapers are all looking to fill space so if you have something interesting to put in there, that could be a hidden opportunity for you, something you could use to increase the awareness of your name, brand, product, or service. This applies also to online sources as well such as blogs, news websites, and even those sites that curate content in your industry. Also things like being a podcast guest can be a massive boost to your reputation and brand. Provided you can deliver value without an obvious sales pitch all of these sources can be great places to improve your visibility, reach new audiences, and also greatly boost your reputation as an expert. @Sean Mize is the seen as the leading expert at writing great articles online. He built his success on being the top contributor to Ezine articles. This enabled him to become a leading light in the online community, So on a local level you could become the expert in your field relatively easily. Have you ever tried this kind of marketing?
No tricks. No sleight of hand. Only logic and emotion. You want to work less, right? With the right systems and methods in place, you can get down to working one hour per day and still make money. I work two hours per day. And I'll tell you about my system in a moment. First things first, though. Ask Yourself a Question If money was not important, what would you love to do? Make a list. What would you do today if you didn't need to make money? What would you love to do again tomorrow? Don't judge yourself. Just write down anything that comes to mind. And in case nothing comes to mind, then think of what you know. And what other people ask you about. Once you have your list, it's time for a second question. Can You Make Money with That? Surprisingly often, the answer is "yes." Years ago, I was passionate about using a computer. It was still new to own a computer. And all the things you could do were amazing. I made money with this passion. Then I found World of Warcraft. I wasn't a gamer before that time. Only played a little Scrabble... I made money with that passion, too. And then I discovered PHP, a programming language you can use to automate homepages with. All for fun at first, but then... You guessed it. I made money with that passion, too. They say that you never work in a day of your life if you make money with your passion. See if that can come true for you, too. It still does for me. But maybe (hopefully) you're already doing something now that makes you money. What Are You Doing Now to Make Money? List everything. Go through your day mentally, from you wake up in the morning and till you hit the sack again in the evening. What do you do? Which things make you money? Also, write down how much time you spend on each action and how much money it makes you. Then add all the amounts together. Find out how many percent each makes you. This is where I was surprised when I made this exercise. I worked (more or less) from 7 morning and until 5 in the afternoon.
~ People are always looking for quick hacks and FADs that will get them an increase in viewership. As you probably know these things have minimal to no impact at all on your long-term growth as a creator. So the question is this. how can I increase the viewership and followers on my platforms and in my content in general? After being in this industry coming up on 7 years now I found 3 main strategies from the top creators in the world that allow them to dramatically increase their viewership consistently seemingly overnight. Here’s what you need to do: ~ 1- Culture: Mixing culture and current events into your content while still applying your expertise on the topic will explode your reach. Why? People are attracted to the things that are happening in real-time and want different perspectives on it. 2- Mass Market Appeal: This basically means when creating content you don’t want to be super niche all the time. You can broaden your content while still being within the market you’re targeting. For example - if you’re a dentist and that’s what you primarily speak about you’re limiting your reach. But if you can broaden the topic of your content by discussing general Doctor questions this will exponentially increase your viewers. *note: You want the ratio to be around 1:5 this way you’re still maintaining your content around being a dentist as your main focus 3- Collaborations - Start inviting guests that have the same or very similar target audience as you. Incorporate them into your content. * You can do this by: ~ - Making a podcast-style interview - Making a Day in the Life vlog with them - Discussing similar topics together - Asking them to share their story - Etc… (See what others are doing a model the styles) After you guys filmed the content together you can post the clips on your social pages and tag each other so both you guys can increase your viewership. Pro Tip: Collaborating with smaller creators (Around 10% Smaller) actually increases the follower conversion because they see you have a bigger audience which psychologically means you have more value. (Social Proof)
These are some really handy tools I've been using to speed up my video content creation workflows. I hope you find them useful! - Descript - Descript changes video editing entirely by letting you edit video like a word document. - Submagic - Really fast, easy and nice looking captions for social media clips - Squadcast - Really amazing online recording service for podcasts. Makes everything much easier. - Firecut - plugin for Adobe Premiere that uses AI to automatically do some great standard edits. - Capcut - easy, simple, fast editing that looks really nice - good for one-off social media editing. - Castmagic - takes videos, creates transcriptions, then turns them into social media posts with AI
I don’t know who needs to hear this, but— double your timeline. The INSTANT you give yourself more time for a project or idea to come together, you will start to see connections that you would have otherwise missed. I recently decided to push the public re-launch of my program back several months and within moments of having that thought my mind was flooded with ALL of the reasons it makes so much more sense. Plus, the lack of time pressure gives me WAY less anxiety about the various steps within each larger task. So yeah. Double that timeline. Even if you just do it as a way to brainstorm and generate ideas— it’s still worth it. How would you approach your project if you gave yourself TWICE as much time? Ask yourself and watch what happens!
Even those you've worked so hard to get You've just sent out an email... And now the messages pour into your mailbox: * Subscriber A has just unsubscribed * Subscriber B has just unsubscribed * Subscriber C has just unsubscribed The pain is real. If you're like most normal people, you fear pain. You want to avoid it. So you fear unsubscribes. You fear them, especially because you worked so hard to make people sign up for your list in the first place. But here are 3 surprising reasons you should celebrate instead of fear unsubscribes. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - They Do You a Favor - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Yes, those people who click a link to get off your link do you a favor. Why? Because they weren't interested in your emails. And what do people do when they are not interested? Nothing, right? Imagine having a list filled with uninterested subscribers. You can almost hear the buzz from the flies swarming over the carcass formerly known as your list, can't you? You don't want an inactive list. It's frustrating... Imagine writing an email and get only crickets back. (Lots of bugs in this article.) That's not satisfying at all. You cannot trust such a list. It's useless. You want an active list. You want a high click-through rate. You want to know that when you send out an email, then around half your list will read it and a lot of those people will click your link to see what you offer. That's why those people who unsubscribe because they aren't interested in your emails or what you offer... they do you a huge favor. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - They Weed Themselves Out - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Do you think fans would just leave? Rarely, right? So who would leave? People who aren't fans, people who don't like you, people who don't know you.
I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘩𝘦𝘺 𝘬𝘯𝘰𝘸. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. 𝘈 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘯𝘥 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘰𝘮𝘢𝘪𝘯 on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.
You've probably heard this question before, either in a job interview, a sales training, or a movie scene. It's one of the most common and challenging questions that salespeople and copywriters face. It's also a classic way to test your sales skills and approach, regardless of what you're selling. But how do you answer it? How do you sell a simple, everyday object like a pen? Hoowww??? Well, there are many ways to do it, but I'm going to show you the best way. The way legendary copywriters have used to sell millions of dollars worth of products and services with words. The way that will make your prospects beg you to take their money. The way that will make you rich. Are you ready? Here it is: Don't sell the pen. Sell the dream. That's right. You don't Want to focus on the features or benefits of the pen itself. You want to focus on the emotional and experiential benefits that the pen can provide for your prospect. You want to paint a vivid picture of how their life will be better, easier, happier, or more successful with your pen. How do you do that? By asking questions. Lots of questions. Questions that will reveal your prospect's needs, desires, fears, and frustrations. Questions that will make them realize they have a problem that only your pen can solve. For example, you could ask: - What do you use pens for? - How often do you use them? - What kind of pens do you prefer? - What are some of the problems or challenges you face with your current pens? - How do those problems affect your work, your productivity, your creativity, or your mood? - How would you feel if you had a pen that never ran out of ink, never broke down, never smudged, and always wrote smoothly and comfortably? - How would that improve your work, your productivity, your creativity, or your mood? - What would that mean for your career, your business, your income, or your lifestyle? By asking these questions, you're not only gathering valuable information about your prospect's situation and motivation.
And 4 steps to get it done Does it sound scary to send an email to your list every day? A lot of people fear that it will bother their subscribers. They figure that they will get nasty emails, asking them to stop sending so many emails. And they think they'll get lots of unsubscribes. I've sent daily emails since 2013 (and even as a test back in 2005) and I have a surprise for you. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your Audience Will Get to Know You - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your audience will only buy from people they know, like and trust. Is that you? If you're sending an email every week, every two weeks or just the odd day where you have "something to say," chances are that your audience doesn't have a clue about who you are. And that's bad. The daily emails will take care of the "know" part of this great trilogy. Sure, some people may not like getting frequent emails. But are they members of your tribe? Should you really care about the few who only wants X emails per month? X being some unique number which varies from person to person. No, you shouldn't care. You should instead aim to get known by your audience. And the best way to do that is to get into their inbox every day. They won't necessarily read every one of your emails. But giving them 7 chances per week to open and read is better than 1 or none. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your Emails Will Get Better - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Imagine a famous piano player. He's about to go on a tour and he'll visit all the huge concert places. He has his route planned, all plane tickets are bought. Everything and everyone are ready to receive him. So he sits down with a good book. No? But he'll practice of course. Once a week or when he feels like it. No? You're right: It's ridiculous. Then why would some people think it's enough to send an email every once in a while? That the odd email on a Friday will turn them into great writers? Does it sound possible?
Hello there! I decided to share some SEO strategies I use to grow my website. I hope it will be helpful to some of you. 😇 Since July 2021, I have published 68 website pages, generating roughly 5,500 organic search visitors monthly. Here is what I did (and continue doing) 👇 1. Target keywords with business & search traffic potential If no one is searching for what you write about, you should not expect much from your content. The key to creating a consistent traffic-generation channel is keyword research, which will help you discover users’ frequently used search phrases. Today, roughly 73.6% of all my website pages generate traffic from organic search results. 2. Analyse search intent Your website pages won’t rank on Google if they don’t align with users’ search intent. What is it? It’s a “why” behind users’ search queries. I always recommend analyzing the top-10 ranking web pages before creating optimized content. 3. Ensure your content is actually on Google A published web page does not guarantee that it will rank in organic search results. Search engine bots have to crawl your new web page first and add it to its main index (a massive database of online content) before it will start ranking. 4. Optimize your work with tools I could not grow my website and online business as a solopreneur without using various tools. I use Semrush, Ahrefs, Google Search Console, and Screaming Frog daily to track my website performance. 5. Monetize when you get at least 100 visitors a day Trying to monetize your website when there is no traffic is worthless. Therefore, don’t waste time on monetization strategies at the beginning of your website growth. They won’t help you make money. Instead, focus on creating optimized content to attract the target audience to your website. My website had been live for 1.5 years before I started making $500+, mainly thanks to this article, as an affiliate income monthly. ---------------
Do you really need more clients? Do you know what Graham “ I need more clients” This is what every business owner I talk to has told me But what if I was to tell you that …. If you have been in your business for more than a couple of years you already have plenty of leads at the touch of a few buttons. Confused? Don’t be I am talking about your past and even current clients and prospects in your database. If you have been going for more than a couple of years you literally have an untapped GOLDMINE In fact, someone you have seen or even spoken to in the past is 60x more likely to book with you than someone you have never made contact with before. So why is that it’s because these people know, like, and trust you and your staff. But here’s the really good news that means it's going to be much easier to make new appointments and make more sales plus reconnect with people you have either sold to or at least have expressed some interest in your product or service costs at least 5x less than acquiring a new prospect. When did you last contact your existing customers?
Hope this information helps you guys convert more of your leads & prospects into sales. Remember the money is in the follow up and nurture. 😎𝗟𝗲𝗮𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲: When initially capturing leads look to get the highest CTR to optin rate just ask for basic name and email information. Then if possible using a follow up sequence of emails and possibly an incentive to request additional information most useful of which is a mobile phone number. (This will be invaluable) 👊𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽: With the right automated follow-up systems in place, you can promptly and consistently follow up with leads. Automated messages via personalised emails, or text messages can be sent, ensuring that leads receive relevant information and nurturing based on responses. 👧👦𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Automated follow-up systems can be tailored to each lead generated based on their interests, actions, or questions during the nurture process . This level of personalisation increases the chances of converting leads into clients in the future. By using CRM tagging features you can segment your lists so your leads only get sent relevant emails based on previous responses. 🚀𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗟𝗲𝗮𝗱 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴: We’ll tagged and segmented lists combined with automated follow-up enable you to nurture leads efficiently and at scale. You can deliver valuable content, share relevant resources, and provide focussed information. 👣𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Using a good tracking system such as Facebook pixels and Google analytics or other commercial options allows you to track engagement, measure the effectiveness of your campaigns , and evaluate the success of your follow-up efforts. The insights these provide help refine your strategies for future lead-generation campaigns. Most importantly you can retarget your audience. What methods are you using to nurture your lists and prospects and convert them in to paying customers?
Don’t immediately send out sales pitches . 🥺 Do things differently! 👍 Here are three ways you can make that initial opening to new contacts to help you stand out and start meaningful relationships: 1️⃣ Research your connection: Take the time to 𝘭𝘦𝘢𝘳𝘯 about the person you just connected with. Check out their profile, read their articles, and find common ground to start a conversation. 2️⃣ Create a compelling icebreaker: Use what you learned in your research to write an icebreaker message that speaks 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 to them or makes them smile. 3️⃣ Follow-up: Don't be afraid to follow up if they don't respond right away. Send a friendly catch up or you could try connecting with them on another platform. ALTERNATIVE OPTION Now this might not be your thing but another great way of making yourself stand out in the crowd is to send a short video. Make it relevant to them a good tip is to imagine what you would say if meeting face to face and use that for guidance. Remember, Social is all about building relationships. Take the time to craft personalized messages and watch your connections (and business opportunities) 𝗴𝗿𝗼𝘄! 💼 Share your favorite personalized icebreaker tips in the comments below!
Have you got a contact us page on your website? Well, it could actually be costing you money, and here's why. If you generated a lot of inquiries in a short space of time you'd be totally overwhelmed by the replies now we all know what usually happens with most contact us pages. They get forgotten may be for a few minutes but in most cases, it can be days, weeks , even never in some businesses. Did you know that by waiting 30 minutes to reply to an inquiry your odds of qualifying that lead reduces by 21 times compared with answering in 5 minutes? It's actually even higher if you are one of those very rare companies that reply in less than 2 minutes. But realistically very few companies answer a request on a contact us page in anything like 30 minutes. Does yours? You see your customer doesn't distinguish between a phone inquiry, a social media page inquiry, or a website inquiry they expect an immediate answer (or at least almost immediate) So why is it that so many web designers still put "contact us" pages on websites? It’s because everyone a few years ago was told that it was a way to stop receiving spam emails only problem is its also the most effective way of losing clients and subsequently sales. But I have good news for you there is an easy solution to this problem which can easily be installed on any website in a few minutes. It will allow your business to send a message directly from your website (hands-free) and also continue the conversation with your prospect on their mobile phone or PC at their convenience. This means you don't miss any inquiries, your customer gets the answers they need quickly and you get sent a text prompt to let you know you have a new request or in many cases even appointments booked in your calendar. When a prospect completes the form by entering their name, email address and ideally mobile phone number an AI Sales Bot (or Droid) can start a conversation with your visitors and help them or book them in your schedule based on their responses.
A colleague of mine Graham Waite initiated a discussion around follow up, coming out of that I built out a Skeleton of the '17 Touch Point Nurture Sequence' bit like Kill Bill 'The 5 Point Exploding Heart Technique' Any who the Skeleton is downloadable at https://docs.google.com/document/d/1-q8Tl_pbWBPMHdMQvCjfeqNeLprnHnKe0GjD3wMQOl8/edit?usp=sharing that will give you the pretty version...formatted & all. Here is the full skeleton if you don't want google doc it. The original thread is https://www.skool.com/evergreen-scale-3512/the-easiest-way-to-follow-up-at-networking-events?p=7f7d8eeb The 17 Touchpoint Nurture Sequence Following on from the discussions around nurturing clients (follow up) heer is a skeleton of my ideas for a long form touch point to nurture clients. Day 1: Initial Contact - Introduction Email Context: You've just met the person at a networking event or exchanged contact information. They may not remember you well, so keep it friendly and concise. Content: Send a brief email thanking them for the meeting, remind them where you met, and express your interest in their business or needs. Attach your contact details and a link to your LinkedIn profile for reference. Day 3: Educational Content Context: This email should follow up on your initial contact and provide value. Content: Share a relevant industry article, eBook, or whitepaper. Explain why you found it interesting and how it could benefit them. Encourage them to discuss the content with you if they have questions or thoughts. Day 7: Personalized Follow-up Context: Show that you care about their specific needs. Content: Reference any information they shared with you at the networking event. For example, if they mentioned a particular challenge, offer some initial thoughts or solutions. Keep the conversation personalized and genuinely interested.