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your pre-launch needs a makeover💄
Truth bomb: The success of your next launch has very little to do with what you do during the actual 6 days of enrollment being open (shocking, I know). It has EVERYTHING to do with what you've been doing the 6 months, and especially the 6 weeks, leading up to your launch. BOOM 🤯 People don't understand this, and then they wonder why their launch didn't meet their goals. If you want your fall course or program launch to be the best ever - the ramp up with strategically designed pre-launch content starts NOW (like now, now). In my $500k+ course launch debrief, I talk about how impactful the 6-week pre-launch phase was in creating so many sales. (You can listen to ​Part 0 on the public podcast here​, and Part 1 - Part 5 with the full breakdown of revenue, ROAS, and more is available inside the​ Launch Debrief Collection​). In fact, I'm helping most of my 1:1 clients with their pre-launch content for fall launches this week. These are 7-figure business owners...they know how crucial the 6-8 weeks of pre-launch content is to the success of their launch this fall. ➡️ This is why we have an entire training + template pack specifically for Pre-Launch Content in ​Content Machine​ - get instant access and save $100 off TODAY! This Pre-Launch Content module + templates, along with the Champagne Clients framework (included in Content Machine) and all the other powerful content templates will give you everything you need to have people asking you "how can I sign up??" before enrollment even opens! Get instant access to ​Content Machine​ here! When you have a strong pre-launch content strategy, it does so much of the heavy lifting for you. By the time you actually go to open up the doors to your launch, people are already "sold" on your offer and ready to enroll! (This is one way we create that rush of sales on Day 1 of any launch!)
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New comment 3d ago
your pre-launch needs a makeover💄
my 4-step content process in <2 hrs/wk ⏰
YOU ARE SPENDING TOO MUCH TIME CREATING FREE CONTENT. There, I said it. Creating + publishing content regularly is a piece of the puzzle when it comes to making consistent, evergreen sales of your courses and programs 💵 But it's only one piece... Outlining, creating, publishing and repurposing your content should NOT take you hours and hours every week. You should never be staring at a blank page. You should be able to get your podcasts, emails, and posts out quickly! You need to simply and systemize. Which is exactly what I did last year when I overhauled my complex content process to a simplified and streamlined system that me and my one-person team can execute quickly every week. I give you EVERYTHING to create + publish content designed to sell more courses in ​Content Machine​! ... and people are LOVING IT. Here's what I do now to quickly publish content that SELLS my courses around the clock: ➡️ STEP 1: Go into my content bank of 500+ high-converting content ideas, all neatly organized in one place. I choose ONE theme that I'm inspired by. Yes, I give you the content bank Airtable base in ​Content Machine​ so you can plug-and-play (see screenshot attached). ➡️ STEP 2: Outline ONE piece of content per week in my pre-filled template doc. This ONE outline becomes the foundation of my podcast, livestream, video, email, blog post, and social media content. So easy. Of course we give you this template doc in Content Machine! (see screenshot attached). ➡️ STEP 3: I record that one piece of content while multi-tasking (aka, I record the podcast + video from the outline with just my webcam + mic - NO EDITING!!). I recently added in live-streaming while I record the podcast episode, which is optional but has been fun! ➡️ STEP 4: We repurpose that one piece of content everywhere: upload the audio to our podcast platform, upload the video to this community as a post (like this!!) publish the typed up outline as a blog post, send the outline as an email, and share the same piece of content all week on social media with a few different hooks.
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New comment 4d ago
my 4-step content process in <2 hrs/wk ⏰
[video] initial results of my "sell everyday" experiment 😱 💸
📝 Read the article ​on my website​​ 🎧 Listen on the ​Mariah Coz Show podcast This video is a HUGE value bomb - watch the whole thing for initial results of the last 2.5 weeks of my "new era" (new ads, new funnels, new offers!). I'm talking revenue, ROAS, new sales - it's a gold mine. This video captures in real time the huge shifts I am experiencing to create a massive increase in sales right now 💸 About a month ago, I made the decision that we were going to make sales all day every day. I wanted constant pings on my phone that ALL my offers were selling all day - from low ticket products to my signature course to my highest ticket offers. I then got to work creating the mindset, environment, assets, and strategy that would need to be in place for that to be my reality. On June 14th, we turned this new system of funnels, products and traffic “on”. 2-ish weeks later…and the results have been nothing short of 🤯! 💸 Sales coming in all day every day of all of my products, courses, consulting - everything amplifying everything else. I’m getting messages daily saying “You’re on fire! What’s the secret?” I recorded this new video on July 3rd, just having wrapped up an incredible June, a little more than 2.5 weeks into my New Era (which I declared in the last episode/video), to capture this moment and reflect on just how quickly things can shift for you when you’re willing to make a decision and act accordingly! I’m sharing one major mindset shift and all the small things that have added up to these massive results. ❌ No sales calls. ❌ No live webinars. ❌ No big launches. ✅ Just massive action in alignment with what works for me and feels fun, with my content strategy, funnels, ads and evergreen ecosystems working together. Make sure you are on my email list so you don't miss my new upcoming workshop showing you behind the scenes of what we're doing that's working SO well right now!
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New comment 12d ago
[video] initial results of my "sell everyday" experiment 😱 💸
how content made me 💵 last week
PRE-PS: Have you watched ​my new video​ where I shared some initial revenue, ad ROAS, sales results *and* the mindset shift behind my "sell every day" experiment? It's literal gold. 💵 Okay - so how did publishing + repurposing ONE piece of content make me sales every day for the past week? One thing we track with our sales is where people are coming from and why they are buying. I want to know what marketing channels and content is turning into actual sales! We collect this data at checkout and organize it in our customer database to crunch the numbers. You can see the database from a few days of sales here...and see what is inspiring people to purchase our products (see screenshot below) As you can see - my emails, the podcast, and ads are definitely bringing in sales for this product! Here's an example just from a few hours of sales (see screenshot attached). Notice how these sales are coming from all different pathways and platforms. I shared ONE piece of content last week. And I repurposed that same single piece of content into: 🎙️ Podcast 📑 Blog post ✉️ Email newsletter 🤳 Live Stream 📱 Social Media content ❤️ a post in our free Community The results of repurposing my one piece of content like this? Peek at our sales the last few days since I shared this piece of content on July 3rd (and repurposed/republished, using what I teach in ​Content Machine​) - check out the screenshot below! Some of these sales are from ads too! But look at how many people are telling us the reason they bought is also because of the Podcast, Email, and Community posts. Repurposing my content on multiple platforms and formats makes me more $$$ every time. I make content as simple and fast as humanly possible, because my team right now is just me and a part-time person, and it's summer so I'm busy having fun! ​You can get my entire content system + my templates in Content Machine today! ​
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New comment 13d ago
how content made me 💵 last week
Best Time to post on Instagram
A Marketing company analyzed 30,000 Instagram posts.... To figure out the best times to post on Instagram. Here are some other best times you can post: Monday - 11:00 AM / 12:00 PM / 1:00 PM Tuesday - 8:00 AM / 9:00 AM / 10:00 AM Wednesday - 9:00 AM / 10:00 AM / 11:00 AM Thursday - 11:00 AM / 12:00 PM / 1:00 PM Friday - 2:00 PM / 3:00 PM / 4:00 PM Saturday - 8:00 AM / 9:00 AM / 10:00 AM Sunday - 6:00 PM / 7:00 PM / 8:00 PM Ps - It's US Pacific time, so when you post content, you convert it according to your time zone.
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New comment Jun 24
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