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Hi! What do you suggest doing for a podcast launch strategy…announcing it before I have episodes, announce after I have the first episode, just to my list? Thanks
Our launch was a looong time ago and I remember we did tell people it was coming (like a launch) and tease it before, which I think is good. We launched with 3 episodes live on the first day - so people could dive into it and get more downloads from those listeners right off the bat. I'm not sure if rankings still work that way. But you definitely want to build up to it for a week or 2, you can even record a 1-minute "trailer" episode so people can subscribe right then, and then launch that first episode with emails, posts, ask people to share, etc
If you have a free training/webinar as a lead magnet, what is it? Is it pitch free or do you also use it to promote something? What's been working for you and what hasn't? I'm curious 🤗
I love predictions - I love to think about them myself and I LOVE to hear what other people think is coming in terms of trends, shifts, and where we're headed as a community and the creator space as a whole. So.... what are *your* predictions for the creator space, online biz, etc for 2024 and beyond? 🔮 Let's share in the comments!
@D'Ana Joi I've thought about this a LOT - we almost replaced our webinar with a private podcast for the February launch but ended up doing the webinar and after I wondered if the private podcast would have been better / more convenient for people (although we had a significant percentage of buyers say they joined because of the webinar - you can see in the $500k launch debrief all the breakdown). But right now, I'm really loving the private podcast vibes!
Loving these predictions. I agree with so many of you!! - Less polished (perfect backgrounds, styled photoshoots, etc) more "real" sharing where you just show up as you and being messy is fine - super accessible offers complemented by higher end offers that are really "Everything" someone needs and more high touch/hands on/small and intimate - so people having both in their ecosystem instead of shouting about one vs. the other being better haha - audio taking over!! more audio-first offers that are just audio/private podcasts - no videos - communities > ads - growing your flywheel where people invite their friends to your ecosystem rather than relying on unpredictable ads
After people register for my webinar, I am thinking of giving them an option to book a paid call with me and also get a few bonuses. Which webinar software allows adding a video and a payment button on their "thank you" page post registration? I was using Demio but it doesn't seem to have that feature.
Hmm can you just build this yourself with your page builder (like leadpages, etc?) So they opt in, then get directed to the TY page, with your video embedded on it and a button underneath/or a checkout page embedded on that page itself?