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video ads script am working on, any advice would be appreciated
Context:
Note: the script is translated in english, but the context of the copy is correct
- Client: Imene, optician 13 years, store owner 4 years, Roaaya generates 5M DZD/year
- Target: Optometrists in Algeria, store open 1-3 months, empty chairs, panicking
- Offer: 30 hours one-on-one at her clinic.
4 modules: Mindset, Technical Skill, Personalized Selling (neuroscience), Professional Instagram
- Price: 120,000 DZD
- low aware / low sophisticated / cold traffic
- Format: Vertical video, captions on, her talking to camera
## CONCEPT 1
**Name:** concept_1-video-V1-06_15
**Angle:** Mechanism
**Avatar:** Optometrist, clinic open 1-3 months, empty chairs, panic
**Format:** Vertical, captions on
**Visual:** Her in clinic, talking to camera, natural light
Video script:
**Hook:**
The real reason your new optical store isn't generating the cash you expected isn't the store itself. It's something else they never taught you in school.
**Lead:**
You spent a ton of money buying quality equipment, you paid the rent, and now you're wondering if you made a mistake.
**Body:**
My name is Imene. Optician for 13 years, owner of Roaaya for 4 years.
And 4 years ago, the night I signed the lease for my store, I almost cried in my car because I didn't know if I made the right choice.
The first few months, I had nights where I'd calculate my debts on my phone at 2 AM.
I knew I had good equipment. But something was off in how I talked to people and I couldn't figure out what.
Until the day I understood one simple thing about how people make buying decisions.
I changed just one thing in how I communicate with every customer who walks in. And the next month, my sales doubled.
Today Roaaya generates over 5 million dinars per year.
And the system I discovered — I call it the Communication Loop — revolves around 3 simple steps.
The first is what I call the 5-Minute Rule. Studies show that a customer's decision to trust you or not happens in the first 5 minutes they enter your store.
The second step is a conversation technique that 90% of optical stores in Algeria don't use.
The third step, this is where your business transforms. Because when the first two steps are in place, your existing customers start bringing their families, their colleagues, without you asking them to. The word-of-mouth you've been hoping for since day one becomes automatic. And all this with zero dinars in ads.
And today you can install the same system in your store.
But it's not for everyone.
It's not a group coaching program. This is personalized.
What you'll discover is the bridge between your nights of thinking, the anxiety all day, and your optical store generating the cash you wanted.
I'll take 3 stores per month because I personally accompany each one.
**CTA:**
To learn more, send us a message on WhatsApp with the word "system," and we'll get back to you.
_____________________________________________________________
## CONCEPT 2
**Name:** concept_2-video-V1-06_15
**Angle:** Fear/regret
**Avatar:** Optometrist, clinic open 1-3 months, empty chairs, panic
**Format:** Vertical, captions on
**Visual:** Her in clinic, talking to camera, natural light
**Hook:**
You opened your optical store 2 months ago. But the store is still empty, and you don't have as much cash as you expected.
**Lead:**
Sometimes a customer walks in, asks about the prices, and leaves. Yet you bought the best equipment, the most expensive. So where's the problem?
**Body:**
Hi, I'm Imene, optician with over 13 years of experience, and I own my optical store Roaaya for over 4 years.
No customers... I have debt... I wake up and my first worry is how to get customers.
This was me 4 years ago.
The exact same passage you're going through today.
I tried everything I learned... I posted on Insta... I told my acquaintances to recommend me but nothing.
Until I found the solution.
Not just any solution you'll hear from anyone...
But the solution that will transform your store from a store with no customers to a store doing its first 30-40 million in revenue.
I broke that spiral with one change: I installed one simple system.
The Communication Loop... It has 3 steps.
Step 1: the 5-Minute Rule. This is the most important step that will make the customer buy from you.
Step 2: 90% of optical stores in Algeria don't know this technique. Once you do it, your customers keep coming back.
Step 3: This is where you'll start seeing your store transform, with zero dinars in ads.
Just a simple system built on how you talk to people.
And today you can install the same system in your store.
But it's not for everyone.
What you'll discover is the bridge between your nights of thinking, the anxiety all day, and your optical store generating the cash you wanted.
And it's limited to 3 people only.
**CTA:**
To learn more, send us a message on WhatsApp with the word "system," and we'll get back to you.
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video ads script am working on, any advice would be appreciated
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