Marketing Strategy for Personal Development Infoproduct
Context: Freedom Academy is a mentorship to help people maximize their freedom and unlock their true potential, mainly by counteracting addictions and bad habits, particularly digital ones. We help people (mostly men) struggling with focus, procrastination, excessive screen time, low productivity, and low motivation. Most of them are aware of their problems, but what they've tried so far didn't work: screen time apps, quitting cold turkey, sheer willpower and isolated productivity hacks. Strongest proof we have that Freedom Academy works: - 49% average screen time reduction (Stage I, 80 days) - 200+ written testimonials acknowledging improvements in all these issues and other positive side effects (weight loss, confidence) - TODO: I'll do a survey to compliantly say "87% of mentees said Freedom Academy improved their focus", and some interviews (or direct requests) for video testimonials What is Freedom Academy exactly: - Program divided into 3 stages, each one having Stage II and III specific requirements to qualify - Video course: Each Stage has 10 videos, each video talking about a problem and how to solve it - Tasks and quizzes: After each video, you get 1-2 tasks to do and a quiz to answer, to consolidate the info better - Gamification: We use the same psychological triggers of social media but to help you feel better with a habits tracking system (leaderboards, Freedom Score, streaks) - Freedom Community: Exclusive Discord server with the Freedom Academy team and fellow mentees, to hang out, ask questions, share memes and mold the program with us What makes Freedom Academy different: - Procrastinator-proof action: Easy daily and weekly tasks week that take less than 5 minutes - 1 week cooldown: You can't binge-watch every session, making less likely to get overwhelmed by all the info before taking any action - 1-on-1 follow-up: Juani, the mentor, will stay on touch, celebrating your wins, encouraging you when relapsing, and answering any questions you have along the way