New guest lecture featuring Alexandra Greifeld Monday 18th May 2026 at 10 am ET / 2 pm GMT Free to attend live. Recording will be made available for Premium members Save your spot: https://www.skool.com/copywriting-launchpad/calendar?eid=72303c175ceb43a2b9f21d93bfb5fb4b What Alex will cover: - How she became an in-demand growth advisor - Her education and background - How she runs her consulting business - Her various income sources and offers - The difference between creative strategy and copywriting - Working with / pitching brands of different sizes - How client needs vary by product category (e.g. fashion is different from supplements) - Industry shifts she's seeing you must be prepared for - Q&A Alex is one of the most popular online personalities in the DTC space. In the few years I've been following her, she's built a die-hard online following. She's a sought-after guest writer and speaker. She writes two newsletters, No Best Practices and DTC Fashion Decoded. And her consulting calendar sells out every time she opens it up. Of late, she has fully embraced the dark side and launched several online courses (I own two of them.) If you work or want to work with DTC brands, you do not want to miss Alex's lecture. All members are welcome to join us live. The recording will only be made available to Premium members, in addition to the recordings of all other guest lectures. Past lectures include: - Get Clients With $2/Day and $5/Day Ads - Laurel Portié - Asynchronous Offers - Sarah Temte - Sell 'em in the DM's - Michelle Terpstra - Run Sales Calls Like a Pro - Alberto Delucca - LinkedIn Leadgen - Shreya Pattar - Landing Page Masterclass - Alex Napier Holland - Getting Paid in the Global South - Jay Makoni - Reading Masterclass - Jim Clair - Metaphor Masterclass - Megha Lillywhite - How to Sell to Women - Wendi Schenkel - Re-Wild your Nervous System - Jon McIntyre - Write Your First Book - Kristin McTiernan - Charge More With 1:1 Personalised Marketing - Brennan Dunn - Launch Your First Offer - Zhihao Huang

My friend Joshua Lisec launched a new system for editing AI-generated copy. And it's one of the most important products in the “AI for marketing” niche ever created. David Ogilvy said, “I am a lousy copywriter, but I am a good editor.” But he's being self-deprecating here. MOST copywriters never get it right in their first draft. Several rounds of editing are required before a piece of copy is A, good enough to show the client and B, good enough to show the market. So if editing has ALWAYS been part of the copywriter's workflow, how is writing with AI any different? To every copywriter who uses it, AI is the first draft. They will always edit it before publishing. THAT is where Joshua Lisec comes in. He's a ghostwriter, not a copywriter. He's written 110+ nonfiction books. And he makes over a million dollars a year in this profession. His SIDE BUSINESS, selling courses and coaching, makes over $200,000 per year. I want to be like Joshua when I grow up. What I love about Joshua is he thinks in systems. He had to have done so, otherwise he'd never have been so prolific. His method for writing books is now a machine. In that machine is a system for editing. And this editing system is perfect for turning AI SLOP in to moneymaking copy. The other thing I love about Joshua is his practicality. As far as writing professions go, the ghostwriting industry has been the most, if not one of the most affected by AI. So he's matter-of-fact about it. He explains why in the video I've attached. He is The Last Ghostwriter™. That's why I bought a copy of The Best Way® to Edit AI & Re-Human Your Writing. I own several of his products. And I'll keep buying what he puts out. If you use AI to write copy, I recommend you get it too: https://gumroad.com/a/163724179/sopjqa Note: This is an affiliate link. Despite that, every word I've written here is true.