"So the only way on earth to influence other people is to talk about what they want and show them how to get it." — Dale Carnegie, How to Win Friends and Influence People

https://docs.google.com/document/d/1n-WBxD5bEYI2Ib6iuU_iJ5uD_z9mVUEZ1QfI2Wywg80/edit?usp=sharing

The document attached is part of my learning experience in breaking down copy from Dan Henry's Landing page

Outreach: 1 Proposals: 1 Meetings: 0 Coffees: 6 Clients: 4 (3 x lead Gen, 1 x FB ad creative strategy) Courses: 1 (Alex Myatt CS Academy) Cognition: 5.5/10 Energy: -3/10 (Just finished a bunch of deliverables yesterday) Today: - Sent updated lead gen proposal to new agency prospect. They seem picky, demanding and impatient so we will get along well. - Booked demo with Hypertide to upgrade cold email infra. I don't want a VA and can't set up this many inboxes manually anymore. - Re-ran architect's prospecting list of CRE developers by building they are working on or have worked on with Claude + Claygent + AI Ark. Never doing this deliverable again. Lost money on this. Just use Crexi or Loopnet next time... stupid! - Finish Winning Ads Re-Combination Matrix for Creative Strategy DTC gig & polished 10 new concepts x 5 variants = 50 new winning ad re-combinations to feed Andromeda's fat face. - Messaged CMO that's friends with one of the CMOs I work with. He has 10 winning ads in his clients account, so I'm seeing if he's interested in Winning Ads Re-combination Matrix and if he's liquid now. - Started list of potential partnerships/referral requests for CRO agency client based on their existing network. 7 so far. Need more. - Scraped every 15-40 headcount agency in America with Meta/FB ads keywords. Got their business contact email & leadership roles enriched. I don't know why I did this. I just wanted this list all the sudden. - Did IVOC research for CS Academy capstone project which is 1 static and 1 video FB ad for a foldable fishing rod. 2 ads due this weekend for feedback and run on 25th. I want the gold-leaf plaque you get for a winning ad for my Winventory. - Made tracker sheet of all the updates/requests/comms/payment dates/saas subscriptions to and from clients. Less herding kittens maybe. Slow day overall. Need mucho mas pipeline & some kind of Creative Strategy offer to pull of 30k net new. Clocked out at 2pm-ish. Started at 830am.

Copy translation: Mozi Minute: You lack character not intellect =Specific, Alex is telling you what you lack which is intellect You’re smart enough to get what you want, you just misbehave.=Specific, This is same point with the headline Let me explain. The way we act in every condition, taken in aggregate, I describe as your “personality.” A pattern of behavior in specific conditions we might call “character traits” And so, most of the time, entrepreneurs are seeking tactics. And if tactics ARE the actual limiter of the business, the moment they get them, they immediately make more money. However... What happens when they get them but they don't make more? Whats the issue? It's one of two things: They're working on the wrong thing (probably half the time). Which is a strategy problem.=Useful, this will help them change Or…drum roll… They don't know how to behave. I’d say that falls into two buckets:=Useful and specific, telling exactly what are the things that needs to change in terms of behaviour 1. Cant manage themselves 2. Cant manage others 3. The “manage themselves” bucket leads into:=Specific, Alex is pointing out exactly what manage themselves lacks - Lack of patience - Lack of focus - Lack of frustration tolerance They want new things to work fast and easy.=Understandable many of wants something to work fast and easy The “manage others” bucket usually means:=Same point with the first one - They do not model the behavior they want - Don’t let people try - Do not give clear actionable feedback immediately - Don't reward people for doing it right - etc. The “soft” skills are the ones that limit more entrepreneurs than the hard skills.=Useful, point out exactly what limits someone And most entrepreneurs would rather point to a lack of information than character.=Useful, this makes people aware what their behavior is that they can change But very often, that’s actually the thing holding you back.=Useful those things are the ones that holds you