Context: Note: the script is translated in english, but the context of the copy is correct - Client: Imene, optician 13 years, store owner 4 years, Roaaya generates 5M DZD/year - Target: Optometrists in Algeria, store open 1-3 months, empty chairs, panicking - Offer: 30 hours one-on-one at her clinic. 4 modules: Mindset, Technical Skill, Personalized Selling (neuroscience), Professional Instagram - Price: 120,000 DZD - low aware / low sophisticated / cold traffic - Format: Vertical video, captions on, her talking to camera ## CONCEPT 1 **Name:** concept_1-video-V1-06_15 **Angle:** Mechanism **Avatar:** Optometrist, clinic open 1-3 months, empty chairs, panic **Format:** Vertical, captions on **Visual:** Her in clinic, talking to camera, natural light Video script: **Hook:** The real reason your new optical store isn't generating the cash you expected isn't the store itself. It's something else they never taught you in school. **Lead:** You spent a ton of money buying quality equipment, you paid the rent, and now you're wondering if you made a mistake. **Body:** My name is Imene. Optician for 13 years, owner of Roaaya for 4 years. And 4 years ago, the night I signed the lease for my store, I almost cried in my car because I didn't know if I made the right choice. The first few months, I had nights where I'd calculate my debts on my phone at 2 AM. I knew I had good equipment. But something was off in how I talked to people and I couldn't figure out what. Until the day I understood one simple thing about how people make buying decisions. I changed just one thing in how I communicate with every customer who walks in. And the next month, my sales doubled. Today Roaaya generates over 5 million dinars per year. And the system I discovered — I call it the Communication Loop — revolves around 3 simple steps. The first is what I call the 5-Minute Rule. Studies show that a customer's decision to trust you or not happens in the first 5 minutes they enter your store.

X is one of the most underrated platforms for landing clients

It's been a moment since I ran a QnA! We had some great questions last time, so we're doing another one! Drop your questions as comments and I'll answer them as I have time over the next week!

I've completed it and handwritten what I've learned, It's in the pdf file as my thoughts. The bullets mainly use New, Big, Different, Easy, Safe strategy. Some bullets creates curiosity, And some are benefit driven.

Wrote a static ad for a dental teeth whitening brand, which is #1 in their ad account for 13 days straight. Stats: Amount spent: £2739 Purchases: 228 ROAS: 2.52x I'm pretty sure it'll cross 300 purchases in the next week, and hopefully 400 by mid of next month. Cold traffic is teaching me a lot when it comes to direct repose copy and testing... One of which is understanding your market awareness level and sophistication level before writing a single word of copy.