Stop asking about niche, ask yourself this first

I see lot of people asking about what niche they should pick. See, copywriting is all about understanding your customers. If you dont do your research, you have lost the customer before they put anything into checkout basket. But doing research for something you have no idea about is overwhelming. So many options, opinions and you feel paralyzed. Especially if you are newbie copywriter!

The simple solution is to focus on something you already understand and build on top of that.

Oh you are skincare junkie who knows all the new hot ingredients and brands and loves to try new products? Write copy for skincare companies.

You love going to gym and genuinely care about what you eat? Focus on either gym (service) or products (protein powder, supplements, gloves for lifting, etc) and write copy for that.

Do you have your own pet? Write for pet niche.

Pick whatever is appealing: landing pages, emails, meta ads, blog posts...

This will give you:

benefit of skipping the "basic" research and you can dive right into writing
deeper understanding of potential customer personas
you genuinely care about the topic so it comes more easy to you
doing research prior to writing copy is more fun

Don´t ask "what niche i should pick" but "what do I know about more than average person?" This is cheatcode to producing more copy faster which means you improve faster.

Choose the topic you would research willingly at 10pm after work when you know you should be waking up early.

Like this post and I will send you link to profitable ecom niches (not affiliated!) so you can get inspired and start writing today.

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Stop asking about niche, ask yourself this first