I believe it is super helpful to dissect succesfull copy/ads. I know we have swipe file of old ads in classroom HOWEVERRRR i would love to know about *modern* (short form) winners. Because without knowing that these ads have high roas (or whatever success metric you measure), any dissection on why it works or should work is just wild assumption. Only thing on meta that i can do is check if the text has been used more than once and look at how "old" ad is (assuming old = runs for long time = works well). Any fave tools/trackers for that?

Final speakers and topics for Creative Woman Summer: 1. Alex Greifeld - Why Your Meta Ads Stopped Scaling (3 Hidden Saboteurs) 2. Sarah Levinger - (Stop Guessing) The T-E-E-P Framework for Creative Strategy 3. Cherene Aubert – The TRUTH About Growth Marketing (0 to $100M at Bobbie and ILIA) 4. Pauline Longdon – Stop Writing "Dude Copy": How to Speak "Fluent Female" in Marketing 5. Jeweliet Grace – Your Business Isn't Wealth: A 2-Part Plan for More Freedom 6. Kristin McTiernan – Why Marketing Feels Fake Now (And How to Fix It) 7. Megha Lillywhite – Why So Many Writers Already Sound Like AI 8. Trina Nuance – When Founders Lose Vision, Marketing Follows 9. Angie Frederico – Going Viral Won't Get You Sales. Build Viral Demand Instead 10. Arfa Saira Iqbal – Why Your Best Creative Stopped Scale (The Meta Ads Fragmentation Trap) 11. Lorrie “Lo” Morgan – How to Edit AI Copy so it Sounds Human 12. Kim Krause Schwalm – How A-List Copywriters Handle Difficult Clients 13. Carline Anglade-Cole – You Don't Have to Be Your Customer to Write Great Copy 14. Lina Fahizul – AI Made Creative Cheap. The CRO Moat is Post-Click 15. Shreya Pattar – Why Most Ghostwriters are Just Transcribers (3 Ways You Can Stand Out) Join us on Sunday August 23rd at 10:00 am EDT / 2 pm GMT / 6 pm DXB on the Copywriting Launchpad YouTube channel. https://www.youtube.com/watch?v=lIlvLuh5R5M&list=PLMd2T-ZLGvlI&index=1

I officially quit my job last week and got a first gig as of today: long term agreement on freelance base for Creative Strategy. 24 -32h a week for 6k (euros) + performance bonuses. I put in the work to learn CS these last few months and started to outreach in the beginning of June. Very excited!!

Got a DM around a month ago asking me to set up email flows for this ecom brand. Convinced them to give up on the cute Figma designs and start sending text-based emails to their list. Month One: 415% increase in email revenue compared to the previous month.

Something was bothering me about ecom bros showing on twitter how ai ads print money and it wasnt just pure lack of care about customers. Whenever I saw examples of those ai ads, it was never used for like actually legit product - something with tangible results, good track record, satisfied customers, etc. It is always something weird, sketchy and making too many promises. Like all these companies felt like big cash grab, "milk it till its dry and move on" schemes and no proper brand building. On top of my mind is famous brand Gruns, they use some tacky ai ads on meta and they are sorta kinda bit of scam. Like the nutritional values of their vitamins look alright but any greens powders (yes even AG1) are kinda bs, basically useless, proprietary blends are big warning sign (expensive and good stuff is barely there and it is bloated with whatever is cheapest) and all the extra ingredients lack research that would say "yes there is direct benefit to your health". You are buying expensive vitamins in gummy form with placebo effect. So I am not sure about anyone else but in my mind I have strict guidelines that dictate what kind of biz I would like to work with and I was getting worried that I would be "forced" to write copy for some AI bs but then I realized all the ai ads I have seen so far are never for product/company that anyone with integrity and moral compass would work for. I know damn well that I am not match for company that is selling miracle cream for wrinkles that disappear in one week (that has no actual ingredients that would support it) or testosterone booster pills (that is simply not a way to do it lmao). Has anyone seen genuinely good company/product use obvious AI generated ads?