How DOING NOTHING can make you a better copywriter

Hugo Amaral

Oct 15 • 💬 Discussion

This is one more lesson I've learned by writing fiction.

Its also extremely important if you wish to write for a living.

So here goes:

Do nothing.

That's it.

But here's the thing...

You should only do nothing AFTER you've finished writing your copy.

Let me explain:

When you write, your brain is on writing mode (obvious I know, but stay with me).

That is, its focused in writing and getting the piece of copy done.

However, editing and polishing are different from writing.

At least your brain thinks that way. 🧠

This means it'll be harder for you to edit your copy and ensure it achieves the best results possible.

So after you finish it, give it a rest.

Read a book, go for a walk outside, take a quick nap.

ANYTHING BUT WRITING.

If you have the time, specially when its long form copy, give it an entire day off.

You'll be amazed how you'll see things differently once you come back.

For example:

You'll find basic mistakes you let slip by, or even the new and more effective angles your copy could tackle.

All because you won't be on "writing mode" anymore.

Of course, in some cases you simply won't have the time.

But as you get better at writing for clients and tweaking your schedule...

Make sure to carve some time to just let the copy (and your brain) breathe a little.

Your copy and your clients will thank you for it.

Happy writing. ✍️

– Hugo

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