A new prospect of mine · Copywriting Launchpad

A new prospect of mine

I've been tracking a prospect for 2 months.

Here’s what I found:

Emails: His emails are poorly structured... just long blocks of text. Even for me (who’s trying to study them), it’s exhausting, let alone for a normal reader.

Traffic: He isn’t generating traffic. He doesn’t run ads, has no Instagram, and only a small following on YouTube and Facebook. No solid sales page either.

So I have a few questions:

I can improve his emails, but traffic is weak. If I can’t run ads myself, how else can I help him generate traffic?

I have confusion about ads. Should I run ads? If so, then how? I mean, do you first have to learn the ads running process or what? plz answer this Ad question regarding traffic

He calls himself a 6-figure business owner. How much should I charge him, and on what basis?

Most importantly: How do I know if I can genuinely help a client and not screw things up?

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