I've been tracking a prospect for 2 months. Hereās what I found: Emails: His emails are poorly structured... just long blocks of text. Even for me (whoās trying to study them), itās exhausting, let alone for a normal reader. Traffic: He isnāt generating traffic. He doesnāt run ads, has no Instagram, and only a small following on YouTube and Facebook. No solid sales page either. So I have a few questions: I can improve his emails, but traffic is weak. If I canāt run ads myself, how else can I help him generate traffic? I have confusion about ads. Should I run ads? If so, then how? I mean, do you first have to learn the ads running process or what? plz answer this Ad question regarding traffic He calls himself a 6-figure business owner. How much should I charge him, and on what basis? Most importantly: How do I know if I can genuinely help a client and not screw things up?