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4d •
New Weekly Leaderboard Competition
Every week the #1 member on the 7-day leaderboard will be upgraded to a Premium membership. If they are already a *paying* Premium member, they will be upgraded to a VIP membership. Only one member will be upgraded per week. This week's winner is @Nishat Fatima who gets upgraded to our Premium tier. Since this is a new “feature” we've added to the community, I'm also going to upgrade @Waisale Naqiolevu to VIP because he was #1 the last few weeks. What Nishat gets with her Premium membership: - Everything in our Standard tier - Call-free coaching in the community (business questions, copy feedback) - Instant access to all courses, workshops, and call recordings - New course, guest lecture or workshop every month What Wes gets with his VIP membership (because he was already paying for Premium): - Everything in Premium - Highest priority for answers to questions in discussion forum - WhatsApp access to Nabeel for coaching and copy feedback - One 1:1 coaching call per month - Complimentary tickets to any in-person events @Matthew Volkwyn and I host How to Win the Weekly Leaderboard Competition It's simple. Just show up and engage in the community. The easiest way is to “learn in public.” Go through the courses in the classroom and share how you are implementing what you learn. For example, if you're doing Copy Translation which @Alicia Joseph teaches in Copywriter Starter Kit, post your marked up copy with your notes. If you are hand-copying ads from our Legendary Ads Vault, post the photos of your work and write up what copywriting principles you learned from the ad. How NOT to Win the Weekly Leaderboard Competition Low-quality posts, engagement farming, and stupid questions. I actively delete posts like this.
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6d •
ALL free COURSES NOW OPEN ACCESS [Weekly Level-Up Thread No More]
So we've been doing these weekly level-up threads to help members level up so they can access their bonuses. We don't need to do this anymore because I've opened up access to our free courses to EVERYONE. You still need to get to level 2 to post and level 3 to DM other members. But now everyone who joins gets INSTANT access to: - Copywriter Starter Kit - 1,536 Ads to Hand-Copy - Direct Response Ghostwriter - Mindset Masterclass - Minority Copywriter Summit - The Creative Strategist's Handbook We'll replace the weekly level-up thread with accountability/check-in posts for those who are actively going through our free courses. For example, a thread to post screenshots of your hand-copy work. Now no one can say they don't have access to the knowledge. And the difference between copywriters who make it and wannabes who don't is doing the work.
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7d •
The Best Way® to Edit AI and Re-Human Your Writing
My friend Joshua Lisec launched a new system for editing AI-generated copy. And it's one of the most important products in the “AI for marketing” niche ever created. David Ogilvy said, “I am a lousy copywriter, but I am a good editor.” But he's being self-deprecating here. MOST copywriters never get it right in their first draft. Several rounds of editing are required before a piece of copy is A, good enough to show the client and B, good enough to show the market. So if editing has ALWAYS been part of the copywriter's workflow, how is writing with AI any different? To every copywriter who uses it, AI is the first draft. They will always edit it before publishing. THAT is where Joshua Lisec comes in. He's a ghostwriter, not a copywriter. He's written 110+ nonfiction books. And he makes over a million dollars a year in this profession. His SIDE BUSINESS, selling courses and coaching, makes over $200,000 per year. I want to be like Joshua when I grow up. What I love about Joshua is he thinks in systems. He had to have done so, otherwise he'd never have been so prolific. His method for writing books is now a machine. In that machine is a system for editing. And this editing system is perfect for turning AI SLOP in to moneymaking copy. The other thing I love about Joshua is his practicality. As far as writing professions go, the ghostwriting industry has been the most, if not one of the most affected by AI. So he's matter-of-fact about it. He explains why in the video I've attached. He is The Last Ghostwriter™. That's why I bought a copy of The Best Way® to Edit AI & Re-Human Your Writing. I own several of his products. And I'll keep buying what he puts out. If you use AI to write copy, I recommend you get it too: https://gumroad.com/a/163724179/sopjqa Note: This is an affiliate link. Despite that, every word I've written here is true.
1h •
May 13 Copy Translation: Notion FB Ad + drive folder with all my breakdowns so far
Hey! Sharing the FB Ad I analyzed today. This one's for a free trial at Notion's Business Plan, so target audience was different than other stuff I've analyzed before. Relied heavily on safe and easy emotions, but also included some New and Big here and there. Lots of bullets on it. Most likely expected to be skimmed through and have the reader's eye catch the words they're more familiar with as benefits? gdoc link with comment access here! folder where i'm uploading all my breakdowns here :)
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5h •
Grouping 67 email list segments
Wanted to pop a question and share some good news! Question- Reviewing my MSP's warm list in HubSpot, and before editing, it sits comfortably at 67 email list segments. Which may be great to segmentize the pools of subscribers; however, I've noticed some groups overlap, and my client has been segmenting the lists for different promotions since mid 2024... hence the uber large amount of segments! For example, we have Lead-gen lists from segmented cold outreach using Apollo (lists are segmented via sector and enterprise sizes targeted) and lists including specific past client/partner group emails. Additionally, most lists have as few as 7-150 subscribers; however, larger lists (especially Apollo lead-gen lists... ) total around 7000 emails with roughly 8 segments within. Note the main (general) marketing list for warm campaigns to new leads (excluding past clients since they are currently in a separate list) sits at around 650. Nabeel, my question is, how would you group these 67 segmentations (un-segment) most simply? I have my base for cold email lead-gen we discussed, however, with the many separate lists for emails collected from different events and promotions over the past 2 years... how would you personally segment down if needed? Cheers, appreciate your time!😀 Good news- crafted a creative marketing strategy and tested today at a networking event with the client and leveraged live giveaways for access to their email and SMS... pulled 57 leads and 4 especially hot leads keen to book a meeting straight away! One of the hot leads I pitched to myself, outside of the great giveaway. LinkedIn is also ramping up thanks to the advice. Interviewing my client for content to repurpose next week while I collaborate with the sales team to understand all the client's objections and pain points. Have access to sales call / cold call recordings, which is super helpful.
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Launch your copywriting career and learn the highest-paying, most in-demand copywriting skills in the world. By Matthew Volkwyn & Nabeel Azeez.
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