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And does your marketing speak to them accordingly? I used to market to myself 🤦‍♀️ That means: • snappy directives • short, fast sentences • bold takes + strong opinions • “just do the damn thing” energy • zero patience for nuance Cool for me. Not so great if your ideal client isn’t wired like that – or makes decisions differently. 2 things I wish I'd known sooner: • not everyone thinks like me (shocker!) • people like me can be pain-in-the-butt clients (another shocker!) Why? I like to go fast, talk fast, skip to the end. I don't like long-winded explanations, I'm opinionated AF, impatient, and have a REALLY high bar. It can be like butting heads with a bull (I'm a Taurus, so that's appropriate LOL) – but not everyone enjoys or welcomes that kind of sparring. And…. Not everyone decides fast. Not everyone wants to skip to the end. Not everyone barrels through obstacles. Some people want: • context • reassurance • collaboration • proof + data • time to process 👉 This is where DiSC completely changes the game. When you understand how your ICA naturally communicates, you stop forcing content that sounds good in your own head… and start creating content that actually lands in theirs. I'm a D on the DiSC... which is actually the rarest type. No wonder my content was alienating large swaths of potential customers! 🤦‍♀️ Once I learned the languages others "speak" .... BOOM! Inside Funnel Forensics, we're about to start breaking this down clearly and systematically: ➡️ how different DiSC styles consume content ➡️ what turns them on vs. off ➡️ how to adjust your messaging without losing your voice This isn't about personality test rabbit holes. Or trying to be someone you’re not... but meeting people where they are. In fact, DiSC isn't a personality test at all. It shines a light on communication preferences. Which results in better connection, fewer leaks in your funnel, and improved client delivery/experiences too!