Now that I've had an exit with my first paid community (back in '21), I've learned the hard way how business buyers think about our businesses. If I'd had this mindset back then, I could have gotten $100,000 more in my sale. Yes, it burns. And I'm here to help other founders avoid my mistake! Right after I sold, the buyer fired about half my staff. Eliminated what I thought were vital member services, including our job board and our weekend helpdesk hours. At first, I was furious. Now, I get it. To them, a business isn't their baby. They're not up nights worrying about the members' success. It's all dollars and cents to them! They looked at my business... and then they bought it. Because it was a valuable asset. Then, they made it MORE PROFITABLE. Because they're just in business to maximize profits. That's how they get the money to buy the next business. The painful part? If *I* had done that cost-cutting before I sold, I could have had a more profitable business. That's what your sale price is based on -- net profits. NOT gross revenue (which everyone talks about endlessly here on Skool!). I also could have taken home more cash every year, for many years before I sold, by trimming the extras. What could you cut in your business that would bring focus and make you more profitable? Want to talk with me about ALL the things buyers look for? I'm currently doing FREE calls for $10K+ MRR Skool owners (but not for much longer)! Not quite there yet? Come on down to Community Growth Academy and check out my course, Built to Sell. I unpack everything buyers look for in an acquisition and all my hard lessons learned!